As consumers, we are creatures of habit. We tend to visit the same grocery store and gas station every time. We buy from the same websites online. We stick with the same brands of deodorant, shampoo, and dish soap. Even when less frequent needs arise, like a new car or home remodeling project, we tend… ( read more )
The metal roofing industry is ripe for innovation. Over the years, we’ve seen integrated solar panels, advances in coating technology, entirely new materials, and countless new profiles, colors, and styles. Still, two major metals make up most of the market: steel and aluminum. Steel is a robust, more affordable option carried by most metal roofing… ( read more )
In July last year, we interviewed Sebastian Jimenez of Rilla on his company and how they utilize AI to improve sales efficiency. AI is a hot topic in tech and on social media, but integrating it into home improvement requires Sebastian and his team to take a unique approach. You just have to read Rilla’s tagline to… ( read more )
We’ve written about the book Building a StoryBrand before, but with the busy season fast approaching, it’s worth revisiting the lessons author Donald Miller shares. From the first paragraph, Miller challenges a commonly held idea: sell your company to customers. He says, “Customers don’t generally care about your story; they care about their own.” This… ( read more )
A great way to start off 2024 is by reflecting on your current path and what you want to achieve by this time next year. This means working ‘on’ your work and not just ‘for’ your work. Ask yourself these four questions adapted from Chris McChesney’s book, The 4 Disciplines of Execution. Q1: What is your wildly… ( read more )
During your time on the internet, you may have run into the term “evergreen” content. Much like its coniferous cousins, evergreen content doesn’t lose its leaves in the winter. It won’t wear out and stays relevant or “green” for the foreseeable future. Harnessing the power of evergreen content for your content strategy will streamline your… ( read more )
With 2023 over, I’d like to take this chance to look back on the last year of the Executive Report. Let’s hit the highlights and see where the last 23 issues took us. We covered quite a few topics last year, from AI to marketing to content creation. Some issues, like our deep dive into the… ( read more )
How can you turn a shaky lead – even one planning on buying an asphalt roof — into a successful and profitable metal roof sale? Here are some high points from a recent webinar I hosted. I recommend watching the whole thing for a more in-depth look if you have the time. Click here and enter… ( read more )
I hope you were able to attend this year’s MetalCon show in Orlando. But in case you missed it, I presented a new seminar titled “Powerful Strategies for Converting Asphalt Shingle Leads to Metal Roof Sales.” One attendee of the seminar sent me this a few days later: “I have already put it to use!… ( read more )
We recently revealed a new identity for our oldest brand, Classic Metal Roofing Systems. This includes a new logo, colors, and fonts for company documents. More than just a logo, we opted for a rebrand to more accurately reflect our history in manufacturing; we’ve been at it for over forty years! We offer a suite… ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
Weekly conversations with forward thinkers at the forefront of this $1.6 Trillion industry.
Listen Now