Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.

Issues

Issue #115 | November 13, 2018 | Todd Miller

Needs-Oriented Selling

Do you find it hard to believe that it is November? I know that I do. I hope that you are anticipating a great Thanksgiving with family and friends. I saw some recent statistics and, for 2017, they reported metal at a 12% share of the residential roofing market. That makes it the second most… ( read more )

Issue #114 | October 31, 2018 | Todd Miller

Permission-Based Selling

Before we get into our topic this issue, I want to invite you to attend our next “Let’s Be Frank” free conference call! This call will be held on Thursday, November 1 at 11 a.m. Eastern and will feature a conversation with leading metal roofing expert Frank Farmer, president of American Metal Roofs in Michigan…. ( read more )

Issue #113 | October 16, 2018 | Todd Miller

Simplified Sales Process

This week, we’re bringing you a “Special Issue” of the Residential Metal Roofing Executive Report with a Simplified Sales System that can dramatically increase the close ratios and profit margins from “unsystematized” sales people. A key for any organization or individual wishing to achieve high sales success is to develop and consistently follow a systematized… ( read more )

Issue #112 | October 10, 2018 | Todd Miller

Setting Appointments

In this issue of the Residential Metal Roofing Executive Report, we’re tackling a subject that I think most home improvement contractors do not pay enough attention to – appointment setting. Done properly, appointment selling can be a huge driver for your organization. Before we start that topic though, I want to tell you about an… ( read more )

Issue #111 | September 25, 2018 | Todd Miller

Quoting Difficult or Unusual Projects

First of all, do you plan to go to Metalcon this year? Held in Charlotte, North Carolina October 10 – 12, this is a great place to learn about the residential metal roofing industry. If you plan to attend, please let me know so that we can spend some time together there. Next, I want… ( read more )

Issue #110 | September 6, 2018 | Todd Miller

Lead Qualification: Qualify For Quality

Each week we hear from more contractors who are increasing their promotion of high-end residential metal roofing. Some are starting new divisions in their home improvement companies and others are ramping up existing divisions. It is a way to add profitability to their businesses while also adding value to their businesses by specializing in a… ( read more )

Issue #109 | August 24, 2018 | Todd Miller

It’s Always About Price

Welcome to our newest issue of the Residential Metal Roofing Executive Report. I trust that you are very busy. Of course, as all successful contractors know, you can never “rest on your laurels.” Rather, “Continuous Improvement” is the name of the game. So, did the subject line of this email raise your eyebrows? “It’s Always… ( read more )

Issue #108 | August 6, 2018 | Todd Miller

Total Industry Knowledge

I hope this finds you well and having a busy season. As always, we are seeing huge homeowner enthusiasm for the beauty, durability, and energy efficiency of metal roofing. Did you know that metal has about a 13% share of the residential roofing market – second only to asphalt shingles? Quite a huge change from… ( read more )

Issue #107 | July 27, 2018 | Todd Miller

Local Expert Status

I have been looking forward to this issue of the Residential Metal Roofing Executive Report because we’re covering something that is a lot of fun – how to grow the awareness and brand of your company by doing things to establish yourself as your area’s expert! First, though, I have three important things to mention…. ( read more )

Issue #106 | July 9, 2018 | Todd Miller

Referral Maximization

I am very excited about this issue of the Residential Metal Roofing Executive Report because we’re going to discuss one of my favorite subjects – Referral Maximization. But, first, I want to mention two very important upcoming events that you will not want to miss. On Thursday, July 12, we’re holding a conference call at… ( read more )

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