Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Issues

Issue #139 | November 12, 2019 | Todd Miller

Getting Personal To Create Customers

I hope this finds you well. No doubt you’re very busy. This is that time of year when things get extraordinarily crazy for those in the home improvement business. However, it is also the time to not let up in terms of working on your business and looking for ways to grow and continue to… ( read more )

Issue #138 | October 29, 2019 | Todd Miller

Kids These Days

“Kids these days!” Let’s face it – at some point, our parents said it about us and their parents said it about them. And, for those of us in our 40s and 50s today, it remains a lament that we say today. Fact is, each generation has its own peculiarities but we also change as… ( read more )

Issue #137 | October 9, 2019 | Todd Miller

Target Marketing Is Dead; Target Messaging Is Alive

I hope this finds you well. In this issue of the Executive Report, we want to look at an issue of critical concern – how to make your Marketing expenditures be effective! There are two big problems in the world of Marketing these days: Marketing costs keep increasing. Response rates keep decreasing. That’s pretty dismal,… ( read more )

Issue #136 | September 25, 2019 | Todd Miller

Are You REALLY Using A Sales Presentation?

I hope this finds you well. I think that this issue of the Residential Metal Roofing Executive Report gets to the core of what puts home improvement industry leaders at the front of the pack. Many home improvement contractors think that their company is using some sort of formal sales presentation when they get in… ( read more )

Issue #135 | September 17, 2019 | Todd Miller

The Sales Funnel Is Dead

I hope this finds you well. So, did the subject of this issue of the Residential Metal Roofing Executive Report catch your eye? We all hear about the “Sales Funnel” and we build our businesses to take advantage of this funnel – even though experts agree that the funnel died years ago! We’re going to… ( read more )

Issue #134 | August 30, 2019 | Todd Miller

Engage Your Leads Deeply With Website Live Chat

I hope this finds you well. As always, thank you for being a faithful reader of the Residential Metal Roofing Executive Report. In this issue, we want to take a look at a trending way to make your website more powerful. What we will be discussing is something that, if you’re not doing it, you’re… ( read more )

Issue #133 | August 20, 2019 | Todd Miller

Residential Roofing Combined With Solar Is The Future

In this issue of the Residential Metal Roofing Executive Report, we will discuss why, starting now, Solar Energy is one of the biggest things to ever hit the home improvement industry. But, first, I want to share a valuable opportunity with you. This Thursday, August 22, starting at 11 am Eastern, we will continue our… ( read more )

Issue #132 | July 30, 2019 | Todd Miller

Don’t Fly Off The Track At The Top Of The Hill!

I was out traveling last week and had the opportunity to meet with some great customers as well as with some of our great competitors. A common point of discussion was that everyone is busy, busy, busy! That is great news, of course, but something I kept hearing was that contractors are finding it difficult… ( read more )

Issue #131 | July 8, 2019 | Todd Miller

Eliminate The Competition With Your Expertise

I hope this finds you well. Now that better weather seems to be prevailing in many areas of the country, it seems that projects are getting back on track! Here in the Executive Report, we like to focus on ways to bring extra success to home improvement contractors. While our focus is often on metal… ( read more )

Issue #130 | June 26, 2019 | Todd Miller

Are All Metal Roofs Created Equal?

Something is weighing heavily on me today – the future of our industry. I had a contractor send me an email yesterday and, while I am paraphrasing a bit, here’s what he asked me: “All of this talk you make about different types of metal roofs seems like hocus-pocus to me, Todd. I’m a contractor… ( read more )

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