Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization


Issue #162 | November 24, 2020 | Ethan Young

What’s Your Competitive Advantage, Or Why Do People Buy From You?

I hope this finds you well. Welcome to this issue of the Executive Report, our twice-monthly article series bringing you valuable information on marketing, sales, and installation. Last issue, we discussed how to start flying a drone for your roofing business. In this issue, we’ll be discussing competitive advantage, how to define yours, and its purpose for… ( read more )

Issue #161 | November 10, 2020 | Ethan Young

Getting Started with Drone Photography and Videography

With Black Friday right around the corner, consider buying a drone for your roofing business. If you take pictures and videos of your finished jobs and want to up your game, flying a drone can vastly improve your visuals. Before you buy a drone, keep in mind that there are steps to take before you… ( read more )

Issue #160 | October 27, 2020 | Todd Miller

We’re Going With The Lowest Bid

I hope this finds you well. In this issue of the Executive Report, I want to share my perspective on the bidding process both as a customer and as someone who works closely with contractors. It was probably early in your sales career when a prospect first told you they were getting multiple bids. Every… ( read more )

Issue #159 | October 13, 2020 | Ethan Young

One Of The Biggest Mistakes You Can Make In Sales

I hope this finds you and your business well. Before we get into this issue of the Executive Report, I want to remind you of our October Book Club for Contractors. Starting in a few weeks, our president Todd Miller will be going through “The E-Myth Contractor” by best-selling author Michael Gerber. Learn how to… ( read more )

Issue #158 | September 29, 2020 | Ethan Young

5 Facts Every Contractor Should Know About Solar Power

I hope this finds you well. Before we get into this Executive Report, I want to remind you of our upcoming Book Club. Several years ago, our president Todd Miller worked with best-selling author Michael Gerber and his E-Myth Academy. He teaches business owners how to make their business start working for them. This message… ( read more )

Issue #157 | September 8, 2020 | Todd Miller

Should Salespeople Generate Their Own Leads? Here’s How!

I hope this finds you well. It’s hard to believe but this is our 157th issue of the Residential Metal Roofing Executive Report. Approximately twice each month, we strive to bring you cutting-edge ideas to help you in the most critical areas of your home improvement business – Marketing, Lead Generation, Appointment Setting, in-Home Sales,… ( read more )

Issue #156 | August 21, 2020 | Ethan Young

5 Questions New Contractors Have About Metal Roofing

I hope this finds you well. Although times are uncertain right now, I want to start by saying that the housing market is growing rapidly, up 23% in July from where it was in June! Residential remodeling is also rebounding as homeowners continue to improve their homes. In light of this growth, I am sure… ( read more )

Issue #155 | August 6, 2020 | Todd Miller

Making Sure Your Contracting Business Has A Solid Foundation

I hope this finds you well. We continue to hear from contractors across the country that they are as busy as can be. In fact, many are telling us that May – July was one of the busiest three-month periods in the history of their company. That’s fantastic! While we suspect there will be some… ( read more )

Issue #154 | July 23, 2020 | Ethan Young

6 Reasons Metal Roofing is Great for Contractors

I hope this finds you well. A few thoughts – no doubt you are staying busy while seeing lots of changes occur in the home improvement marketplace. We are seeing an increasingly ripe opportunity for marketing-oriented home improvement contractors such as yourself in high-end residential metal roofing. Residential metal roofing is a growing market with… ( read more )

Issue #153 | July 1, 2020 | Todd Miller

Life After COVID-19: Focus on Financial Stability and Preparedness

I hope this finds you well. First, as a reminder, Isaiah Industries will be closed on Friday, July 3 to allow our families extra time together for the Fourth of July holiday. Now, in this issue of the Executive Report, we will continue to look at strategies to help home improvement contractors “jive and thrive”… ( read more )

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