Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization


Issue #168 | February 26, 2021 | Ethan Young

How to handle current price increases

I hope this issue of the Executive Report finds you and yours well. Winter weather caused us to close this month, with some of the most snow we’ve had in a long time. Hopefully, you’ve been able to continue working safely as we move towards another busy metal roofing season. In the Executive Report’s last issue, we discussed… ( read more )

Issue #167 | February 9, 2021 | Ethan Young

Would your customers vouch for your products?

I hope this finds you and yours well. In this issue of the Executive Report, we’ll discuss testimonials and their effectiveness as a marketing technique. Imagine you’re in the market for something new. You search for it on Google, then go to the first website that pops up. Everything looks good, so you check out… ( read more )

Issue #166 | January 21, 2021 | Ethan Young

Your website is your first impression, so how can you make a good one?

I hope this issue of the Executive Report finds you well. In our last issue, we covered the process of updating your needs analysis as your customer’s lives change. With more people working from home, using more energy, and improving their homes, demands are changing. Metal roofing can address these with energy savings, longer lifespan, and high quality…. ( read more )

Issue #165 | January 6, 2021 | Ethan Young

Your customer’s needs are changing, so are you keeping up?

I hope this issue of the Executive Report finds you well. As we move into a new year, consider how things changed in 2020. Life looks a lot different in January 2021, especially as your customer’s needs shift. Analyzing these needs means asking questions to understand their situation and applying your knowledge to solve their… ( read more )

Issue #164 | December 22, 2020 | Ethan Young

Succeeding On The “Proving Ground” Of Sales

I hope this report finds you and yours well. As 2020 comes to a close, the final issue of the Executive Report for the year is about finding success on the “proving ground” of sales. In a previous issue, we talked about discovering your competitive advantage and using it to attract customers. Building on this, focus on… ( read more )

Issue #163 | December 8, 2020 | Ethan Young

Stick With Your Manufacturer for a Smooth Installation Process

Welcome to another issue of the Executive Report, our newsletter updating you on sales, marketing, and installation in residential metal roofing. In our last issue, we covered competitive advantage and how it defines your business’s success. In this issue, we’ll focus on how to make the installation process hassle-free. Before an installation, prepare the relevant information…. ( read more )

Issue #162 | November 24, 2020 | Ethan Young

What’s Your Competitive Advantage, Or Why Do People Buy From You?

I hope this finds you well. Welcome to this issue of the Executive Report, our twice-monthly article series bringing you valuable information on marketing, sales, and installation. Last issue, we discussed how to start flying a drone for your roofing business. In this issue, we’ll be discussing competitive advantage, how to define yours, and its purpose for… ( read more )

Issue #161 | November 10, 2020 | Ethan Young

Getting Started with Drone Photography and Videography

With Black Friday right around the corner, consider buying a drone for your roofing business. If you take pictures and videos of your finished jobs and want to up your game, flying a drone can vastly improve your visuals. Before you buy a drone, keep in mind that there are steps to take before you… ( read more )

Issue #160 | October 27, 2020 | Todd Miller

We’re Going With The Lowest Bid

I hope this finds you well. In this issue of the Executive Report, I want to share my perspective on the bidding process both as a customer and as someone who works closely with contractors. It was probably early in your sales career when a prospect first told you they were getting multiple bids. Every… ( read more )

Issue #159 | October 13, 2020 | Ethan Young

One Of The Biggest Mistakes You Can Make In Sales

I hope this finds you and your business well. Before we get into this issue of the Executive Report, I want to remind you of our October Book Club for Contractors. Starting in a few weeks, our president Todd Miller will be going through “The E-Myth Contractor” by best-selling author Michael Gerber. Learn how to… ( read more )

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