Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

A Can’t-Miss Opportunity for Metal Roofing Leads

Issue #233 | November 7, 2023 | Todd Miller

I hope you were able to attend this year’s MetalCon show in Orlando. But in case you missed it, I presented a new seminar titled “Powerful Strategies for Converting Asphalt Shingle Leads to Metal Roof Sales.” 

One attendee of the seminar sent me this a few days later: 

“I have already put it to use! I took a repair quote on a 15-year-old shingle roof and transformed it into a $46k metal roofing project. After demonstrating the power of this investment- they shared with me, ‘I feel like you just showed me my dream for our house.’ I even told them, ‘You can thank a mentor who helped me understand the meaning of investing in your home.’” 

On November 17 at 10 am EST, I’ll give this presentation again on Zoom – free to all who wish to attend. In this session, I’ll discuss generating leads, making appointments, setting customer expectations, determining their roof purchasing criteria, presenting the roofing options through a professional in-home presentation and attic inspection, and closing the deal. 

Here’s the reality – metal is gaining market share in the residential roofing industry, but it’s largely been at the expense of other specialty products. The market share of asphalt has changed very little in recent years. If we’re going to continue metal’s growth trajectory, we must learn how to convert asphalt shingle leads to metal sales. This session will give you proven strategies and tactics to empower your efforts. 

Join me for Powerful Strategies for Converting Asphalt Shingle Leads to Metal Roof Sales.

Nov 17, 2023, 10:00 AM EST
Meeting ID: 879 4760 2339
Or dial: +1 929 436 2866 US
Meeting ID: 879 4760 2339

If the above time won’t work for you, please email me at, and we will work out a different time to get you this valuable information and training. 

todd Miller

has spent his entire career in the metal building products manufacturing industry. He is president of Isaiah Industries, an organization recognized as one of the world’s leading metal roofing manufacturers. Todd is currently Vice President of the MRA (Metal Roofing Association) and a Past Chair of MCA (Metal Construction Association). Through his website, he strives to raise the bar on standards and practices to provide property owners with the best possible products for successful roofing projects.

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