Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Anodized Aluminum Shingles: Metal Roofing Innovation

Issue #240 | March 29, 2024 | Ethan Young


Anodized Aluminum Oxford Shingle

The metal roofing industry is ripe for innovation. Over the years, we’ve seen integrated solar panels, advances in coating technology, entirely new materials, and countless new profiles, colors, and styles. Still, two major metals make up most of the market: steel and aluminum. 

Steel is a robust, more affordable option carried by most metal roofing manufacturers and building materials suppliers. Aluminum is lighter and rust-free but costs more and is only available from a few manufacturers. 

We believe aluminum holds potential for the roofing market at large, and its unique chemical makeup allows for the next innovation: anodized aluminum shingles. 

Anodized aluminum is already used in a variety of applications and industries, from computing to aerospace. By chemically changing the aluminum’s outer layer, anodizing creates a robust and lasting coating that withstands time and weather. Anodized aluminum has already been proven in extreme circumstances and mundane ones, from outer space to consumer electronics. 

We’re proud to partner with Lorin Industries, a premier batch and coil aluminum anodizer in North America. Lorin makes anodized aluminum for construction and architectural applications in a variety of colors and styles. Together with Lorin, we recently announced the first mass-market aluminum shingle for homeowners. The new anodized aluminum Oxford Shingle brings the existing benefits of a durable, energy-efficient metal roof, now available in beautiful metallic anodized colors. We plan on starting with three colors, but one benefit of anodized aluminum is the ability to create dozens of different hues. 

For more information, our team just presented a webinar going into more detail. Here’s a link to the presentation.  

We’re excited to bring this innovation to the residential metal roofing market. We hope it proves to be a robust solution for many homeowners, property managers, and more. Feel free to contact us for more information on anodized aluminum shingles as we begin rolling ours out to consumers this year.

todd Miller

has spent his entire career in the metal building products manufacturing industry. He is president of Isaiah Industries, an organization recognized as one of the world’s leading metal roofing manufacturers. Todd is currently Vice President of the MRA (Metal Roofing Association) and a Past Chair of MCA (Metal Construction Association). Through his website, he strives to raise the bar on standards and practices to provide property owners with the best possible products for successful roofing projects.

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