This month’s first article is a little different from our standard range of topics. While we traditionally bring you articles on new marketing tactics, innovative technology, interview highlights, or insights from years of experience, this one will be about a unique opportunity any metal roofing or construction professional can take advantage of. While Isaiah Industries… ( read more )
The metal roofing industry is ripe for innovation. Over the years, we’ve seen integrated solar panels, advances in coating technology, entirely new materials, and countless new profiles, colors, and styles. Still, two major metals make up most of the market: steel and aluminum. Steel is a robust, more affordable option carried by most metal roofing… ( read more )
In July last year, we interviewed Sebastian Jimenez of Rilla on his company and how they utilize AI to improve sales efficiency. AI is a hot topic in tech and on social media, but integrating it into home improvement requires Sebastian and his team to take a unique approach. You just have to read Rilla’s tagline to… ( read more )
We’ve written about the book Building a StoryBrand before, but with the busy season fast approaching, it’s worth revisiting the lessons author Donald Miller shares. From the first paragraph, Miller challenges a commonly held idea: sell your company to customers. He says, “Customers don’t generally care about your story; they care about their own.” This… ( read more )
During your time on the internet, you may have run into the term “evergreen” content. Much like its coniferous cousins, evergreen content doesn’t lose its leaves in the winter. It won’t wear out and stays relevant or “green” for the foreseeable future. Harnessing the power of evergreen content for your content strategy will streamline your… ( read more )
With 2023 over, I’d like to take this chance to look back on the last year of the Executive Report. Let’s hit the highlights and see where the last 23 issues took us. We covered quite a few topics last year, from AI to marketing to content creation. Some issues, like our deep dive into the… ( read more )
It’s been two years since we started our podcast, Construction Disruption. As of the writing of this article, we’ve published 105 episodes with nearly 100 unique guests. We’ve interviewed executives, students, industry experts, speakers, advocates, authors, and even a TV host. And we made it to #9 out of the Top 90 construction podcasts, according to feedspot.com. … ( read more )
Last month, I shared four writers/leaders/speakers and my favorite pieces of wisdom from each. This month, I want to reference a post from one of those four, Seth Godin. The blog in question is from 2005, but bear with me. It still holds a great lesson for today, especially regarding the sales climate after COVID. It’s… ( read more )
Last summer, we featured an analysis from Todd Miller on a topic discussed at the annual Metal Roofing Summit: creating a sales system for your company. He specifically emphasized the importance of a systematized sales presentation, which we’ve implemented for our dealers and at our retail operation, too. “A systematized sales presentation analyzes a homeowner’s needs… ( read more )
While I usually write the Executive Report from my thoughts, experiences, or observations, I’d like to highlight several other content creators whose work I enjoy. Hundreds and thousands of talented people are sharing valuable information, but here are four that I’ve read/watched/listened to over the last few years. Before I dive into the list, we’d… ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
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