Any contractor can quote a homeowner a price for a metal roof, a new kitchen, or replacement windows, but very few focus on discovering and meeting their needs. You can differentiate yourself by creating emotion and establishing yourself as an on-call expert who looks out for them and their home better than anyone else. When… ( read more )
With all the current changes affecting our industry, I wanted to share my thoughts on the state of the residential metal roofing industry. Three primary topics come to mind—leads, insurance, and tariffs. If you haven’t found leads difficult to come by in recent months, consider yourself incredibly fortunate. Most contractors have struggled. There are several… ( read more )
Artificial intelligence is an ever-present topic, encroaching on our digital lives with new technology and smarter implementation from the biggest and brightest companies. Many of us use AI daily to generate ideas, write emails, or simply ask questions. For some, having a digital tool that can learn proves invaluable. As AI becomes a bigger part… ( read more )
In this month’s issue of Metal Roofing Magazine, Isaiah Industries’ President Todd Miller shared some valuable insights on finding success as a metal roofing contractor. I want to highlight several of these that should be helpful as we get closer to the busy season. If you’d like to read the entire article, click here. First, Todd… ( read more )
When a prospect googles “roofing near me,” their first point of contact is likely your Google My Business listing. We’re all likely familiar with this system, even if we didn’t know the name. Most businesses today use a Google My Business listing to display contact information, hours, and services. Any company serving their local community… ( read more )
This year, the Executive Report covered a wide range of topics, with more than 20 issues. Our goal for 2024 was to inform, educate, and help our readers be more effective in running their metal roofing businesses. As always, we strive to discuss new strategies, relevant updates, and experiences from years of metal roofing manufacturing,… ( read more )
This month’s first article is a little different from our standard range of topics. While we traditionally bring you articles on new marketing tactics, innovative technology, interview highlights, or insights from years of experience, this one will be about a unique opportunity any metal roofing or construction professional can take advantage of. While Isaiah Industries… ( read more )
The metal roofing industry is ripe for innovation. Over the years, we’ve seen integrated solar panels, advances in coating technology, entirely new materials, and countless new profiles, colors, and styles. Still, two major metals make up most of the market: steel and aluminum. Steel is a robust, more affordable option carried by most metal roofing… ( read more )
In July last year, we interviewed Sebastian Jimenez of Rilla on his company and how they utilize AI to improve sales efficiency. AI is a hot topic in tech and on social media, but integrating it into home improvement requires Sebastian and his team to take a unique approach. You just have to read Rilla’s tagline to… ( read more )
We’ve written about the book Building a StoryBrand before, but with the busy season fast approaching, it’s worth revisiting the lessons author Donald Miller shares. From the first paragraph, Miller challenges a commonly held idea: sell your company to customers. He says, “Customers don’t generally care about your story; they care about their own.” This… ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
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