This month’s article was contributed by gFour Marketing, the secret back-office marketing team for dozens of home improvement contractors. You spend thousands to land the right lead. The potential customer sees your ad in February, books in March, and wraps in April. The crew installs their new roof, and the homeowner is thrilled. Fast forward a… ( read more )
This month, we’ll continue our revamp of fundamental topics we first covered over a decade ago. The following example is from Issue #15, over ten years ago, but still quite relevant today. Many contractors try to sell metal roofing just by walking into the home, giving a standard sales pitch, and offering a bid. However,… ( read more )
Over the next several months, we’re rehashing some familiar topics. It’s been over a hundred issues since we originally published these, so we decided it was time to cover them again for our newer readers. Our first example is from Issue #14, over a decade ago. The most common mistake in residential metal roofing sales… ( read more )
Wood shake and shingle roofs are far less prevalent in the United States than they were fifty years ago, with the market share dropping down to just 1-2%. The homeowners making up that last few percent felt that if you wanted the look of wood, then it had to be wood. However, fire concerns and insurance… ( read more )
Whether we’re aware of it or not, we change our speech, writing, and actions to match our surroundings. This adaptation is crucial to success in all areas of life. Without it, we would come across ineffective, awkward, and out of place. We often do this instinctively to gain credibility and feel like part of the… ( read more )
Now for this issue’s core topic: nailing your value proposition with homeowners. I was recently working with our VP of Sales on a project diving into our business as a whole. We won’t touch on that, but he brought up an excellent point- metal roofing is a premium and often expensive option for most homeowners…. ( read more )
We’re all unfortunately familiar with the stereotype of the untrustworthy contractor who shows up late, doesn’t complete the project, and does a poor job with the work they do manage to finish. Like it or not, a few bad apples have attached this image to our industry. The good news is that each of us… ( read more )
Just this week, I received a piece of writing that represents an incredibly valuable mindset shift for any contractor in the home improvement and renovation industry. (The article I’ll be referencing throughout is worth the read, and you can find it in full here.) If you’re a reader of this series, you’ve no doubt experienced the… ( read more )
Recently, we’ve been revising and refining our sales emails, nurture streams, and even entire campaigns. While you may not employ an advanced plan like this, if you write sales emails to homeowners at all, you know how difficult it can be to capture widespread attention and convert that into sales. No matter how clear your… ( read more )
In 2025, we need to understand that homeowners are buying differently. Alongside the recent decline in leads due to consumer confidence and interest rates, there are widespread changes to consider. It’s no secret that leads are a valuable commodity in the construction world. When leads dry up, times get tough. Understanding your ideal customer’s mindset… ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
Weekly conversations with forward thinkers at the forefront of this $1.6 Trillion industry.
Listen Now