Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Issues

Issue #194 | March 29, 2022 | Seth Heckaman

Lead Management

In a recent edition of the Executive Report, we reviewed the key metrics every successful home improvement contractor tracks to manage the trajectory of their business. Many were related to marketing, one of the largest expenses for established home improvement companies. Economies of scale tend to work backward – as a company needs more leads, the… ( read more )

Issue #192 | February 22, 2022 | Seth Heckaman

Know Your Numbers

I hope this finds you well!   First, Isaiah Industries is excited to announce the Metal Roofing Summit 2022! This year’s Summit is back in-person and better than ever. An event full of speakers with tried-and-true best practices and ample opportunities to network with leaders from across North America will equip you to grow your metal… ( read more )

Issue #101 | May 18, 2018 | Seth Heckaman

Combatting Low Lead Volume

A few of us here at Isaiah Industries have been on the road and have seen how incredibly busy you are firsthand. After a lingering winter resulted in a sputtering start to the year, many of you have now been hit with spring storms, making you even busier! If you are in an area that… ( read more )

Issue #97 | April 6, 2018 | Seth Heckaman

2018 Metal Roofing Summit Recap

Many thanks to those of you who joined us for the 2018 Metal Roofing Summit! We appreciate you making the time to attend and hope you left with as many new tools and resources as we did. We have scheduled our 2019 Summit for February 4 – 6, 2019 – mark your calendars! For those… ( read more )

Issue #96 | March 16, 2018 | Seth Heckaman

Managing Homeshow Leads

Homeshow season has officially begun. Whether a weekend show in a small market, or a major city’s ten-day marathon show, we have heard from multiple dealers that consumer interest is strong. Homeowners are breaking free from winter and starting to plan this year’s projects. A strong sign for 2018! We have always seen homeshows be… ( read more )

Issue #94 | February 22, 2018 | Seth Heckaman

Metal Roofing Summit

Though we are not yet to Spring, I know you are incredibly busy and home show season is right around the corner. I would encourage you to revisit our past issue on Shows and Events to review the best practices we have learned from our dealers in order to maximize your opportunities. In the Residential… ( read more )

Issue #85 | October 13, 2017 | Seth Heckaman

Planning for 2018

If you are attending MetalCon next week in Las Vegas, please be sure to visit us at Isaiah Industries booth #1231. Industry leaders, Todd Miller, President of Isaiah Industries, and Frank Farmer, President of American Metal Roofs, will both be featured in the seminar schedule Wednesday and Thursday mornings, October 18th and 19th. They will… ( read more )

Issue #82 | September 1, 2017 | Seth Heckaman

Creating Urgency

As I have talked with our dealers the past few weeks, I have consistently heard salespeople lament the end-of-summer struggle against lack of consumer urgency. Homeowners are trying to squeeze in as much as they can before Labor Day and school starting, so finalizing their roofing decision becomes less of a priority. It is frustrating… ( read more )

Issue #78 | July 5, 2017 | Seth Heckaman

Need Young Talent? It’s Not Always About the Money

Meet Natalie, a barista friend who bought a tiny house, left our town and moved 80 miles away to work for another coffee shop; a lateral move with no assurance of higher pay, better benefits, or job security. She’s great at what she does and has tremendous coffee expertise. Not only has she served as… ( read more )

Issue #74 | May 16, 2017 | Seth Heckaman

Creating a Design Experience

Recently, my wife and I visited a local kitchen design center to plan new kitchen cabinets and counter tops. We purchased a home last month and remodeling the kitchen has been first priority. The metal roof is planned for next year! It was our first time participating in a design experience, and, considering our budget… ( read more )

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