“How much is this going to cost?” Price is the number one question on any prospect’s mind, especially when dealing with a potentially unfamiliar product like metal roofing. You can present the perfect solution with a stellar installation team to back it up, but if the cost is too high, the homeowner won’t move forward. … ( read more )
Happy 2026! Over my forty years in the residential roofing business, I’ve witnessed many trends and changes come and go. One consistent fact is that these cycles tend to repeat themselves, often driven by the economy and weather patterns. As I look at the current state of the market, eight things come to mind for… ( read more )
Everyone wants a piece of your time and attention more desperately than ever. Even parts of life that never needed that kind of foothold want in on the action. Consider the ludicrous range of subscription services and the ever-increasing density of emails we all receive daily. Every product or service wants that vital crumb of… ( read more )
We’ve spoken before about the Metal Roofing Alliance (MRA) in one of our articles, and I still believe it’s a fantastic organization worth checking out. I wanted to inform you that they’ve recently introduced a new website with an updated look. I encourage you to check it out for yourself. Since its founding in the late 1990s, the MRA… ( read more )
We recently revealed a new identity for our oldest brand, Classic Metal Roofing Systems. This includes a new logo, colors, and fonts for company documents. More than just a logo, we opted for a rebrand to more accurately reflect our history in manufacturing; we’ve been at it for over forty years! We offer a suite… ( read more )
The first few days after a buyer signs a contract are critical for home improvement contractors. Unfortunately, many contractors leave this period up to chance instead of seizing the opportunity to secure the project. Depending upon where you live, how you sell, and where the contract is signed, there’s likely a period of rescission where… ( read more )
According to IDEO (the design firm that popularized the term), design thinking is marrying the desired result from a human point of view with the technologically feasible and economically viable result. These three areas considered properly create the best balance of fulfilling customer needs, fully utilizing innovations, and maintaining a profitable business. Design thinking offers a deeper… ( read more )
Dear Friends, We’ve recently published several issues of the Executive Report designed to help you evaluate key areas of your business: Know Your Numbers Lead Management Know Your Audience Evaluate Your Brand Systematize Your Sales Process Including The In-Home Presentation In this issue, we look at your company culture and how much emphasis you put on building… ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
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