Issue #253 | October 8, 2024 | Jeffrey Friend
We’ve spoken before about the Metal Roofing Alliance (MRA) in one of our articles, and I still believe it’s a fantastic organization worth checking out. I wanted to inform you that they’ve recently introduced a new website with an updated look. I encourage you to check it out for yourself. Since its founding in the late 1990s, the MRA… ( read more )
Issue #232 | October 25, 2023 | Jeffrey Friend
We recently revealed a new identity for our oldest brand, Classic Metal Roofing Systems. This includes a new logo, colors, and fonts for company documents. More than just a logo, we opted for a rebrand to more accurately reflect our history in manufacturing; we’ve been at it for over forty years! We offer a suite… ( read more )
Issue #224 | June 21, 2023 | Jeffrey Friend
The first few days after a buyer signs a contract are critical for home improvement contractors. Unfortunately, many contractors leave this period up to chance instead of seizing the opportunity to secure the project. Depending upon where you live, how you sell, and where the contract is signed, there’s likely a period of rescission where… ( read more )
Issue #202 | July 26, 2022 | Jeffrey Friend
According to IDEO (the design firm that popularized the term), design thinking is marrying the desired result from a human point of view with the technologically feasible and economically viable result. These three areas considered properly create the best balance of fulfilling customer needs, fully utilizing innovations, and maintaining a profitable business. Design thinking offers a deeper… ( read more )
Issue #199 | June 8, 2022 | Jeffrey Friend
Dear Friends, We’ve recently published several issues of the Executive Report designed to help you evaluate key areas of your business: Know Your Numbers Lead Management Know Your Audience Evaluate Your Brand Systematize Your Sales Process Including The In-Home Presentation In this issue, we look at your company culture and how much emphasis you put on building… ( read more )