Sunsetting the federal residential solar tax credit nine years earlier than anticipated has sent ripples through the industry. Contractors who were relying on residential solar installations are left scrambling, searching for a future direction for their businesses. As a result of the news, these companies will be installing far fewer residential solar panels. While I… ( read more )
This month’s article was contributed by gFour Marketing, the secret back-office marketing team for dozens of home improvement contractors. Homeowners make big decisions based on trust. Before they call, visit your website, or let your team onto their property, they look for one thing first: what other people say about you. While referrals will always… ( read more )
Tariffs and their potential consequences are certainly heavy on the minds of many industries right now. As I discussed in Issue #262, we’re already seeing an impact on metal building materials including roofing. We’ve recently seen manufacturers announcing 6 – 21% price increases to combat the change. With every difficult situation, though, opportunities present themselves. In… ( read more )
I was recently asked an interesting question by a contractor who was thinking about entering the residential metal roofing industry. They asked me, “How should I vet potential new suppliers or manufacturers?” My response was, “Ask them ‘What are you going to do to make sure that my first three jobs are successful for my… ( read more )
One of my favorite teachers in high school was Mr. Ross, who taught history and social studies. I had him for Military History. One reason students liked him so much was that he always had extra credit questions on his tests. If you got a perfect score, including the extra credit, you’d get a 105… ( read more )
As we head into the last few months of the year with an eye towards 2025, I want to call your attention to the US Remodeler Index (USRI) from Q3 2024. Conducted by Qualified Remodeler and John Burns Research and Consulting, this report is an excellent barometer of the industry’s outlook. Of course, our businesses… ( read more )
I recently sat down and wrote a white paper detailing my observations of the North American residential metal roofing market over the past 35 years. (Drop me a note if you’d like a copy of it!) We’ve seen significant growth in the market during this period, and I believe we haven’t reached the ceiling yet. Much… ( read more )
We’ve heard from many metal roofing contractors recently about bidding and roofing historic buildings. In many cases, these projects are even listed on the National Register of Historic Places. While on the register, those who own or manage the property can still modify and restore it themselves. (Keep in mind that other authorities may have… ( read more )
The summer of 2024 brought mixed results in terms of roofing and home improvement. Contractors in areas that experienced severe storms have stayed busy, while many in other areas have had difficulty generating leads and getting homeowners to commit. In this issue of the Executive Report, I will discuss a couple of effective but often overlooked… ( read more )
Buy Now! Learn more! Click here to win! Each of these statements has a common goal- prompting an action from their target audience. Marketing efforts often use this method, known as a call to action, or CTA. No doubt, you’ve heard the term CTA before, especially if you take care of the marketing efforts for… ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
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