Issue #166 | February 9, 2021 | Ethan Young
I hope this finds you and yours well. In this issue of the Executive Report, we’ll discuss testimonials and their effectiveness as a marketing technique. Imagine you’re in the market for something new. You search for it on Google, then go to the first website that pops up. Everything looks good, so you check out… ( read more )
Issue #159 | October 27, 2020 | Todd Miller
I hope this finds you well. In this issue of the Executive Report, I want to share my perspective on the bidding process both as a customer and as someone who works closely with contractors. It was probably early in your sales career when a prospect first told you they were getting multiple bids. Every… ( read more )
Issue #138 | November 12, 2019 | Todd Miller
I hope this finds you well. No doubt you’re very busy. This is that time of year when things get extraordinarily crazy for those in the home improvement business. However, it is also the time to not let up in terms of working on your business and looking for ways to grow and continue to… ( read more )
Issue #111 | October 10, 2018 | Todd Miller
In this issue of the Residential Metal Roofing Executive Report, we’re tackling a subject that I think most home improvement contractors do not pay enough attention to – appointment setting. Done properly, appointment selling can be a huge driver for your organization. Before we start that topic though, I want to tell you about an… ( read more )
Issue #36 | September 8, 2015 | Todd Miller
Knowing who buys metal roofs can help you with your marketing. Knowing why they buy, helps you tremendously in your presentations to them.