Welcome back to the Executive Report, a twice-a-month article on sales, marketing, and installation in the metal roofing world. Our last story was on reasons to join industry groups, mainly for their benefits and capability to further your business. In this issue, we’ll discuss a unique way of homebuilding: passive house design. Passive is complacent,… ( read more )
I hope this issue of the Executive Report finds you well. In our last issue, we covered the process of updating your needs analysis as your customer’s lives change. With more people working from home, using more energy, and improving their homes, demands are changing. Metal roofing can address these with energy savings, longer lifespan, and high quality…. ( read more )
I hope this finds you well. Welcome to this issue of the Executive Report, our twice-monthly article series bringing you valuable information on marketing, sales, and installation. Last issue, we discussed how to start flying a drone for your roofing business. In this issue, we’ll be discussing competitive advantage, how to define yours, and its purpose for… ( read more )
With Black Friday right around the corner, consider buying a drone for your roofing business. If you take pictures and videos of your finished jobs and want to up your game, flying a drone can vastly improve your visuals. Before you buy a drone, keep in mind that there are steps to take before you… ( read more )
I hope this finds you well. Before we get into this Executive Report, I want to remind you of our upcoming Book Club. Several years ago, our president Todd Miller worked with best-selling author Michael Gerber and his E-Myth Academy. He teaches business owners how to make their business start working for them. This message… ( read more )
I hope this finds you well. Although times are uncertain right now, I want to start by saying that the housing market is growing rapidly, up 23% in July from where it was in June! Residential remodeling is also rebounding as homeowners continue to improve their homes. In light of this growth, I am sure… ( read more )
I hope this finds you well. February has flown by, including a visit to the International Roofing Expo in Dallas. What an incredible show! Attendance was off the charts and practically every contractor we talked to expects to sell even more metal roofing in 2020 and they see no end in sight to the growth!… ( read more )
Something is weighing heavily on me today – the future of our industry. I had a contractor send me an email yesterday and, while I am paraphrasing a bit, here’s what he asked me: “All of this talk you make about different types of metal roofs seems like hocus-pocus to me, Todd. I’m a contractor… ( read more )
In this issue of the Executive Report, we will continue our series on “What Does It Take To Be Successful?” Throughout 2018, this series will take a look at core attributes of successful home improvement contractors and, in particular, successful residential metal roofing contractors. In previous issues, we have looked at Business Systemization, Professionalism, Commitment,… ( read more )
I had the opportunity last week to visit the Texas gulf coast that was so very brutalized by Hurricane Harvey. My heart goes out to those impacted by the storm. The amount of human suffering resulting from recent earthquakes and hurricanes is hard to even get your head around. If there is anything good that… ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
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