Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Issues

Issue #194 | March 29, 2022 | Seth Heckaman

Lead Management

In a recent edition of the Executive Report, we reviewed the key metrics every successful home improvement contractor tracks to manage the trajectory of their business. Many were related to marketing, one of the largest expenses for established home improvement companies. Economies of scale tend to work backward – as a company needs more leads, the… ( read more )

Issue #171 | April 13, 2021 | Ethan Young

Why Word of Mouth Matters

Industry News Isaiah Industries is proud to sponsor LeadCon 2021, a lead generation event for the home improvement and remodeling industry. Led by Tony Hoty, this two-day event takes place May 19th-20th in Orlando for $595. With Isaiah Industries as your sponsor, that cost drops to $95, so visit https://tonyhoty.com/event/leadcon-2021, select Isaiah Industries as your… ( read more )

Issue #156 | September 8, 2020 | Todd Miller

Should Salespeople Generate Their Own Leads? Here’s How!

I hope this finds you well. It’s hard to believe but this is our 157th issue of the Residential Metal Roofing Executive Report. Approximately twice each month, we strive to bring you cutting-edge ideas to help you in the most critical areas of your home improvement business – Marketing, Lead Generation, Appointment Setting, in-Home Sales,… ( read more )

Issue #154 | August 6, 2020 | Todd Miller

Making Sure Your Contracting Business Has A Solid Foundation

I hope this finds you well. We continue to hear from contractors across the country that they are as busy as can be. In fact, many are telling us that May – July was one of the busiest three-month periods in the history of their company. That’s fantastic! While we suspect there will be some… ( read more )

Issue #135 | September 25, 2019 | Todd Miller

Are You REALLY Using A Sales Presentation?

I hope this finds you well. I think that this issue of the Residential Metal Roofing Executive Report gets to the core of what puts home improvement industry leaders at the front of the pack. Many home improvement contractors think that their company is using some sort of formal sales presentation when they get in… ( read more )

Issue #133 | August 30, 2019 | Todd Miller

Engage Your Leads Deeply With Website Live Chat

I hope this finds you well. As always, thank you for being a faithful reader of the Residential Metal Roofing Executive Report. In this issue, we want to take a look at a trending way to make your website more powerful. What we will be discussing is something that, if you’re not doing it, you’re… ( read more )

Issue #111 | October 10, 2018 | Todd Miller

Setting Appointments

In this issue of the Residential Metal Roofing Executive Report, we’re tackling a subject that I think most home improvement contractors do not pay enough attention to – appointment setting. Done properly, appointment selling can be a huge driver for your organization. Before we start that topic though, I want to tell you about an… ( read more )

Issue #109 | September 6, 2018 | Todd Miller

Lead Qualification: Qualify For Quality

Each week we hear from more contractors who are increasing their promotion of high-end residential metal roofing. Some are starting new divisions in their home improvement companies and others are ramping up existing divisions. It is a way to add profitability to their businesses while also adding value to their businesses by specializing in a… ( read more )

Issue #105 | July 9, 2018 | Todd Miller

Referral Maximization

I am very excited about this issue of the Residential Metal Roofing Executive Report because we’re going to discuss one of my favorite subjects – Referral Maximization. But, first, I want to mention two very important upcoming events that you will not want to miss. On Thursday, July 12, we’re holding a conference call at… ( read more )

Issue #103 | June 15, 2018 | Todd Miller

Leads Are Critical

In this issue of the Executive Report, we will continue our series on “What Does It Take To Be Successful?” Throughout 2018, this series will take a look at core attributes of successful home improvement contractors and, in particular, successful residential metal roofing contractors. In previous issues, we have looked at Business Systemization, Professionalism, Commitment,… ( read more )

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