Welcome back to the Executive Report, the twice-monthly article series updating you on metal roofing, sales, marketing, and installation. Our last report covered the difference between chasing the cheapest product and providing a premium product to your customers. Many contractors and customers want cheaper, not better, but like the old adage says, “you get what you pay… ( read more )
I hope this finds you and yours well. In this issue of the Executive Report, we’ll discuss testimonials and their effectiveness as a marketing technique. Imagine you’re in the market for something new. You search for it on Google, then go to the first website that pops up. Everything looks good, so you check out… ( read more )
I hope this finds you well. Welcome to this issue of the Executive Report, our twice-monthly article series bringing you valuable information on marketing, sales, and installation. Last issue, we discussed how to start flying a drone for your roofing business. In this issue, we’ll be discussing competitive advantage, how to define yours, and its purpose for… ( read more )
It’s mid-January already! Can you believe it? What progress have you made so far with “6 Easy Commitments That Will Grow Your Business in 2020”? Let me know – I’d love to hear! Before we start this issue’s topic, please take note that, on Thursday, January 16, Isaiah Industries will sponsor a conference call /… ( read more )
I hope this finds you well. In this issue of the Executive Report, we want to look at an issue of critical concern – how to make your Marketing expenditures be effective! There are two big problems in the world of Marketing these days: Marketing costs keep increasing. Response rates keep decreasing. That’s pretty dismal,… ( read more )
I hope this finds you well. I think that this issue of the Residential Metal Roofing Executive Report gets to the core of what puts home improvement industry leaders at the front of the pack. Many home improvement contractors think that their company is using some sort of formal sales presentation when they get in… ( read more )
In this issue of the Executive Report, we will continue our series on “What Does It Take To Be Successful?” Throughout 2018, this series will take a look at core attributes of successful home improvement contractors and, in particular, successful residential metal roofing contractors. In previous issues, we have looked at Business Systemization, Professionalism, Commitment,… ( read more )
Greetings! We apologize for taking a few weeks off from publishing the Executive Report while we held the Metal Roofing Summit in mind-March. This very successful event pulled together nearly 100 of the best and brightest home improvement contractors from across North America. We had a great time of sharing and learning from each other,… ( read more )
We are busy preparing for the upcoming Metal Roofing Summit! We have already set a record for number of attendees and companies, but there is still time to register and reserve a room at $65/night. Again, travel and lodging are your only costs to attend! We have been working with our speakers to ensure the… ( read more )
In this issue of the Executive Report, we’d like to continue our focus on fresh ways to promote the primary benefits of metal roofing. So far, we have covered Increased Home Value, Beauty, and Low Weight. Now, we want to cover an equally important benefit – Fire Safety. Fire Safety is a metal roofing benefit… ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
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