Issues » Selling
Issues
Issue #174 | May 18, 2021 | Ethan Young
Joining an industry group has many perks, and if you aren’t a part of one yet, consider joining. Marketing resources, continuing education, and another avenue to connect with customers are great reasons to become a member
Issue #172 | April 27, 2021 | Ethan Young
Industry News Metal Roofing Magazine recently published its list of the 17th annual Metal of Honor winners, featuring thirty-seven of the best suppliers in the metal roofing industry. The award winners for 2021 span across all categories, from roofing panels to fasteners, underlayment, coatings, tooling, and more, all while demonstrating their “quality products, excellent service,… ( read more )
Issue #171 | April 13, 2021 | Ethan Young
Industry News Isaiah Industries is proud to sponsor LeadCon 2021, a lead generation event for the home improvement and remodeling industry. Led by Tony Hoty, this two-day event takes place May 19th-20th in Orlando for $595. With Isaiah Industries as your sponsor, that cost drops to $95, so visit https://tonyhoty.com/event/leadcon-2021, select Isaiah Industries as your… ( read more )
Issue #168 | March 9, 2021 | Ethan Young
Welcome to another issue of the Executive Report, your source for information on sales, installation, and marketing for residential metal roofing. In our last issue, we discussed how to deal with the current price increases the construction industry is experiencing. By carefully monitoring your numbers, quoting each job based on new costs, and performing cost analysis on… ( read more )
Issue #167 | February 26, 2021 | Ethan Young
I hope this issue of the Executive Report finds you and yours well. Winter weather caused us to close this month, with some of the most snow we’ve had in a long time. Hopefully, you’ve been able to continue working safely as we move towards another busy metal roofing season. In the Executive Report’s last issue, we discussed… ( read more )
Issue #164 | January 6, 2021 | Ethan Young
I hope this issue of the Executive Report finds you well. As we move into a new year, consider how things changed in 2020. Life looks a lot different in January 2021, especially as your customer’s needs shift. Analyzing these needs means asking questions to understand their situation and applying your knowledge to solve their… ( read more )
Issue #163 | December 22, 2020 | Ethan Young
I hope this report finds you and yours well. As 2020 comes to a close, the final issue of the Executive Report for the year is about finding success on the “proving ground” of sales. In a previous issue, we talked about discovering your competitive advantage and using it to attract customers. Building on this, focus on… ( read more )
Issue #159 | October 27, 2020 | Todd Miller
I hope this finds you well. In this issue of the Executive Report, I want to share my perspective on the bidding process both as a customer and as someone who works closely with contractors. It was probably early in your sales career when a prospect first told you they were getting multiple bids. Every… ( read more )
Issue #158 | October 13, 2020 | Ethan Young
I hope this finds you and your business well. Before we get into this issue of the Executive Report, I want to remind you of our October Book Club for Contractors. Starting in a few weeks, our president Todd Miller will be going through “The E-Myth Contractor” by best-selling author Michael Gerber. Learn how to… ( read more )
Issue #147 | March 25, 2020 | Todd Miller
I hope this finds you healthy. Isn’t that the key these days? So far, from what I have seen, most states have allowed construction projects (and manufacturers of construction materials) to continue to operate. Of course, all are directed to take steps to ensure the health and safety of their team and their customers. Tomorrow,… ( read more )
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