In my experience, successful contractors have a consistent brand. This means 1) your brand matches your preferred identity, and 2) your branding elements are consistent in their design and application. First, let’s discuss matching your brand with your preferred identity. Suppose your brand is a visual representation of your company that creates a memorable and… ( read more )
In a recent edition of the Executive Report, we reviewed the key metrics every successful home improvement contractor tracks to manage the trajectory of their business. Many were related to marketing, one of the largest expenses for established home improvement companies. Economies of scale tend to work backward – as a company needs more leads, the… ( read more )
Welcome back to the Executive Report, the twice-monthly article series updating you on metal roofing, sales, marketing, and installation. Our last report covered the difference between chasing the cheapest product and providing a premium product to your customers. Many contractors and customers want cheaper, not better, but like the old adage says, “you get what you pay… ( read more )
I regularly ask home improvement contractors: “What’s your favorite brand of metal roofing?” Recently, two of them answered with “Whatever I can get the cheapest.” Wow. My mind was blown. Their answers were probably influenced by the recent rise in prices of building materials, including metal roofing. I’ll give them the benefit of the doubt… ( read more )
Joining an industry group has many perks, and if you aren’t a part of one yet, consider joining. Marketing resources, continuing education, and another avenue to connect with customers are great reasons to become a member
Industry News Courtesy of Roofing Contractor, GAF recently announced a $100M investment in a 15% recycled-content shingle, one made from worn-out shingles that would be thrown away. While there have been attempts to make a recycled-content asphalt shingle in the past, this new project may finally be commercially viable, not just environmentally beneficial. In this… ( read more )
Industry News Metal Roofing Magazine recently published its list of the 17th annual Metal of Honor winners, featuring thirty-seven of the best suppliers in the metal roofing industry. The award winners for 2021 span across all categories, from roofing panels to fasteners, underlayment, coatings, tooling, and more, all while demonstrating their “quality products, excellent service,… ( read more )
Industry News Isaiah Industries is proud to sponsor LeadCon 2021, a lead generation event for the home improvement and remodeling industry. Led by Tony Hoty, this two-day event takes place May 19th-20th in Orlando for $595. With Isaiah Industries as your sponsor, that cost drops to $95, so visit https://tonyhoty.com/event/leadcon-2021, select Isaiah Industries as your… ( read more )
I hope this issue of the Executive Report finds you and yours well. Winter weather caused us to close this month, with some of the most snow we’ve had in a long time. Hopefully, you’ve been able to continue working safely as we move towards another busy metal roofing season. In the Executive Report’s last issue, we discussed… ( read more )
I hope this finds you and yours well. In this issue of the Executive Report, we’ll discuss testimonials and their effectiveness as a marketing technique. Imagine you’re in the market for something new. You search for it on Google, then go to the first website that pops up. Everything looks good, so you check out… ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
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