How today’s homeowners buy roofing has fundamentally changed. For decades, homeowners followed a fairly predictable process when it came time to replace their roof. They asked a neighbor for recommendations. They checked the yellow pages (remember those?) And they called three or more roofing contractors. Each contractor came out, measured the roof, scribbled out a… ( read more )
They’re Not Calling 5 Contractors AnymoreFor decades, the residential roofing industry followed a fairly predictable pattern. A homeowner realized they needed a new roof. They asked a neighbor for a recommendation, thumbed through the Yellow Pages, or later searched Google. Then they invited 3 to 5 contractors to their home, collected estimates, compared prices, and… ( read more )
One of the most overlooked opportunities in residential roofing sales is also one of the most powerful: the warranty discussion. Too often, warranties are treated as a piece of paper that gets handed to homeowners after the sale. In reality, a well-handled warranty conversation builds trust, differentiates your company, justifies premium pricing, and gives homeowners… ( read more )
Home value is on many homeowners’ minds, and we covered this topic way back in Issue 24. This month’s issue revamps it for today’s market and homeowner. “How much will it increase my home’s value?” is a common question homeowners ask when considering any major home improvement. As building materials evolve and improve, there are… ( read more )
Over the last 40 years, I have seen many changes in how the industry sells quality residential metal roofing. We have an opportunity to elevate how we sell in today’s market. Other than replacement windows, almost no other premium home improvement or home replacement product is sold with the mentality of “show up, measure, present,… ( read more )
It often feels impossible to avoid comparing metal roofing to the elephant in the room, the ever-present asphalt shingle. While asphalt’s majority market share may feel untouchable, it’s important (for you and your prospects) to know that metal has made leaps and bounds in the market over the last few decades. What started as a… ( read more )
Continuing our trend of timely rewrites of foundational articles, up next is wind resistance and metal roofing, first covered in early 2015. With our facilities in the Midwest, we were hit with very strong winds just last week, leaving asphalt shingles littered on the ground in surrounding neighborhoods. Many local homeowners reached out to contractors… ( read more )
In revisiting some older issues of the Executive Report, this revamp of Issue 26 from April 2015 is particularly timely as we head into the warmer months ahead. Energy efficiency is always relevant, especially in combination with solar! Energy efficiency should be a key part of your sales presentation to communicate the value of metal… ( read more )
It’s no secret that AI continues to expand into more areas of our lives every day, as companies, services, and tools incorporate it into their offerings. Many of us use it as a glorified search engine, shopping needs included. Although Google has certainly improved their shopping experience over the last decade, an AI can provide… ( read more )
“How much is this going to cost?” Price is the number one question on any prospect’s mind, especially when dealing with a potentially unfamiliar product like metal roofing. You can present the perfect solution with a stellar installation team to back it up, but if the cost is too high, the homeowner won’t move forward. … ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
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