Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.

Business Systemization and Profitability

Issue #11 | August 21, 2014 | Todd Miller

Systemization. It’s what allows McDonald’s and so many other world-class companies in all industries to consistently deliver the same results time and time again. In the case of McDonald’s, they are even able to do this despite huge employee turnover rates.

But, think about it. What does “consistently delivering the same results” mean to your company? Chances are it means delighting customers on job after job, and doing so in a way that is profitable for you and your organization.

If you study the home improvement industry, you will see that the true industry leaders – those who are consistently at the top of the Qualified Remodeler Top 500 List – do just this thing. They consistently create situations that delight their customers, all the while remaining profitable.

The way that they do that is by vigilantly building systems into all areas of their businesses which, when repeated for client after client, consistently make those clients happy. And happy clients create referral business, which is another real plus in today’s age of increasing advertising costs and lower rates of return.

The owners and managers of these businesses constantly analyze and evaluate the performance of all areas of their businesses. They look at company philosophy, corporate strategy, lead generation, sales, purchasing, and production as well as many other things. They determine what practices and procedures will lead to their desired end results, they document those practices and procedures, and they hold their team members accountable to them.

As far as other ways to systematize your business, I have worked with many contractors on this for many years and would be happy to work with you as well. We also have some other colleagues and associates who could help you in this area, specifically for residential metal roofing. Please email me at if you’re interested.

One response to “Business Systemization and Profitability”

  1. Tom Miner says:

    I’m Interested in doing everything it takes to make my business successful!

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