Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.


Issue #98 | April 6, 2018 | Seth Heckaman

2018 Metal Roofing Summit Recap

Many thanks to those of you who joined us for the 2018 Metal Roofing Summit! We appreciate you making the time to attend and hope you left with as many new tools and resources as we did. We have scheduled our 2019 Summit for February 4 – 6, 2019 – mark your calendars! For those… ( read more )

Issue #95 | February 22, 2018 | Seth Heckaman

Metal Roofing Summit

Though we are not yet to Spring, I know you are incredibly busy and home show season is right around the corner. I would encourage you to revisit our past issue on Shows and Events to review the best practices we have learned from our dealers in order to maximize your opportunities. In the Residential… ( read more )

Issue #64 | October 28, 2016 | Todd Miller

A Changing World Requires New Thinking

I recently attended a workshop designed to help boost creative thinking as it relates to Home Improvement Marketing. The facilitator started the participants with a discussion of how quickly the world we live in is changing, and how those changes impact homeowners as well as the marketing and sales of home improvement products. It really… ( read more )

Issue #48 | February 29, 2016 | Seth Heckaman

What We Learned – Dealer Meeting Takeaways

Isaiah Industries recently hosted our 2016 Annual Dealer Meeting. For those of you unable to join us, here is a recap of what we learned.

Issue #45 | January 12, 2016 | Seth Heckaman

Improve Your Businesses in 2016

With the beginning of another year, we are planning and strategizing how to improve our businesses and position ourselves for even more success beyond.

Issue #23 | March 9, 2015 | Todd Miller

Preparing For A Phenomenal 2015!

March is upon us. Not to be dramatic, but it’s “do or die” time for home improvement contractors. The things you have in place in your business right now for lead generation, in-home sales, and installation will determine whether 2015 is “status quo” for your business or something really phenomenal. Most home improvement companies find… ( read more )