Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization


Issue #144 | January 28, 2020 | Todd Miller

Metal Roofing Summit

Our standard issues of the Residential Metal Roofing Executive Report are full of practical ideas and insights to help you in your home improvement business. We focus on such topics as Marketing, Lead Generation, Appointment Setting, In-Home Presentations, Installation Management, and Leadership. However, in this Special Issue, I want to discuss the upcoming Metal Roofing… ( read more )

Issue #122 | March 1, 2019 | Todd Miller

Customer Relationships

I am so excited to write to you today and announce our 2019 Metal Roofing Summit. We have held this annual event for residential metal roofing for over 20 years and this year’s event will be the best-ever. I am also writing to remind you of an upcoming Installation Training event we have and to… ( read more )

Issue #98 | April 6, 2018 | Seth Heckaman

2018 Metal Roofing Summit Recap

Many thanks to those of you who joined us for the 2018 Metal Roofing Summit! We appreciate you making the time to attend and hope you left with as many new tools and resources as we did. We have scheduled our 2019 Summit for February 4 – 6, 2019 – mark your calendars! For those… ( read more )

Issue #95 | February 22, 2018 | Seth Heckaman

Metal Roofing Summit

Though we are not yet to Spring, I know you are incredibly busy and home show season is right around the corner. I would encourage you to revisit our past issue on Shows and Events to review the best practices we have learned from our dealers in order to maximize your opportunities. In the Residential… ( read more )

Issue #64 | October 28, 2016 | Todd Miller

A Changing World Requires New Thinking

I recently attended a workshop designed to help boost creative thinking as it relates to Home Improvement Marketing. The facilitator started the participants with a discussion of how quickly the world we live in is changing, and how those changes impact homeowners as well as the marketing and sales of home improvement products. It really… ( read more )

Issue #48 | February 29, 2016 | Seth Heckaman

What We Learned – Dealer Meeting Takeaways

Isaiah Industries recently hosted our 2016 Annual Dealer Meeting. For those of you unable to join us, here is a recap of what we learned.

Issue #45 | January 12, 2016 | Seth Heckaman

Improve Your Businesses in 2016

With the beginning of another year, we are planning and strategizing how to improve our businesses and position ourselves for even more success beyond.

Issue #23 | March 9, 2015 | Todd Miller

Preparing For A Phenomenal 2015!

March is upon us. Not to be dramatic, but it’s “do or die” time for home improvement contractors. The things you have in place in your business right now for lead generation, in-home sales, and installation will determine whether 2015 is “status quo” for your business or something really phenomenal. Most home improvement companies find… ( read more )