Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.


Issue #119 | January 15, 2019 | Todd Miller

Making The Labor Shortage Work To Your Advantage

Here at Isaiah Industries, authors of the Residential Metal Roofing Executive Report, we hear the following from contractors every day: “The limiting factor to my business growth is finding skilled labor to do installation.” It’s a very serious situation and we do not see any potential for it to get better even if the economy… ( read more )

Issue #99 | April 13, 2018 | Todd Miller

Success Comes With Commitment

In this issue of the Executive Report, we will continue our series on “What Does It Take To Be Successful?” Throughout 2018, this series will take a look at core attributes of successful home improvement contractors and, in particular, successful residential metal roofing contractors. In this issue, we will look at the attribute of “Commitment.”… ( read more )

Issue #10 | August 6, 2014 | Todd Miller

Your Personal Pledge

In-home sales is a high-integrity situation. To create a situation where a sale occurs, the homeowners must be able to develop great confidence in the salesperson. Homeowners are by nature and training wary of having someone come to their home to sell them something. Overcoming this trepidation is perhaps the salesperson’s biggest challenge and opportunity…. ( read more )

Issue #9 | July 21, 2014 | Todd Miller

Making A Commitment

In the last issue of the Residential Metal Roofing Executive Report, we looked at ways to properly position your company in front of prospective customers. In this issue, we want to begin to look at how you can make a commitment – a pledge if you will — to your prospects on behalf of your… ( read more )