Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization


Issue #136 | September 25, 2019 | Todd Miller

Are You REALLY Using A Sales Presentation?

I hope this finds you well. I think that this issue of the Residential Metal Roofing Executive Report gets to the core of what puts home improvement industry leaders at the front of the pack. Many home improvement contractors think that their company is using some sort of formal sales presentation when they get in… ( read more )

Issue #134 | August 30, 2019 | Todd Miller

Engage Your Leads Deeply With Website Live Chat

I hope this finds you well. As always, thank you for being a faithful reader of the Residential Metal Roofing Executive Report. In this issue, we want to take a look at a trending way to make your website more powerful. What we will be discussing is something that, if you’re not doing it, you’re… ( read more )

Issue #112 | October 10, 2018 | Todd Miller

Setting Appointments

In this issue of the Residential Metal Roofing Executive Report, we’re tackling a subject that I think most home improvement contractors do not pay enough attention to – appointment setting. Done properly, appointment selling can be a huge driver for your organization. Before we start that topic though, I want to tell you about an… ( read more )

Issue #110 | September 6, 2018 | Todd Miller

Lead Qualification: Qualify For Quality

Each week we hear from more contractors who are increasing their promotion of high-end residential metal roofing. Some are starting new divisions in their home improvement companies and others are ramping up existing divisions. It is a way to add profitability to their businesses while also adding value to their businesses by specializing in a… ( read more )

Issue #106 | July 9, 2018 | Todd Miller

Referral Maximization

I am very excited about this issue of the Residential Metal Roofing Executive Report because we’re going to discuss one of my favorite subjects – Referral Maximization. But, first, I want to mention two very important upcoming events that you will not want to miss. On Thursday, July 12, we’re holding a conference call at… ( read more )

Issue #104 | June 15, 2018 | Todd Miller

Leads Are Critical

In this issue of the Executive Report, we will continue our series on “What Does It Take To Be Successful?” Throughout 2018, this series will take a look at core attributes of successful home improvement contractors and, in particular, successful residential metal roofing contractors. In previous issues, we have looked at Business Systemization, Professionalism, Commitment,… ( read more )

Issue #102 | May 18, 2018 | Seth Heckaman

Combatting Low Lead Volume

A few of us here at Isaiah Industries have been on the road and have seen how incredibly busy you are firsthand. After a lingering winter resulted in a sputtering start to the year, many of you have now been hit with spring storms, making you even busier! If you are in an area that… ( read more )

Issue #63 | October 14, 2016 | Seth Heckaman

Leads In The Fall

It is my pleasure to announce the dates of the first annual Metal Roofing Summit presented by the Residential Metal Roofing Executive Report! We are gathering the leading residential metal roofing companies from across North America to our headquarters in Piqua, OH for two and a half days of training, networking, and sharing of best… ( read more )

Issue #49 | March 15, 2016 | Todd Miller

Lead Timeliness

Everything about being in the contracting business starts with the lead. When we forget about that and pay less attention to leads, things drop off quickly.

Issue #47 | February 1, 2016 | Todd Miller


In this issue we discuss how successful remodeling contractors use Showrooms to generate serious leads and help them sell more product.

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