Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.


Issue #63 | October 14, 2016 | Seth Heckaman

Leads In The Fall

It is my pleasure to announce the dates of the first annual Metal Roofing Summit presented by the Residential Metal Roofing Executive Report! We are gathering the leading residential metal roofing companies from across North America to our headquarters in Piqua, OH for two and a half days of training, networking, and sharing of best… ( read more )

Issue #49 | March 15, 2016 | Todd Miller

Lead Timeliness

Everything about being in the contracting business starts with the lead. When we forget about that and pay less attention to leads, things drop off quickly.

Issue #47 | February 1, 2016 | Todd Miller


In this issue we discuss how successful remodeling contractors use Showrooms to generate serious leads and help them sell more product.

Issue #46 | January 20, 2016 | Seth Heckaman

Referral Maximization

In this issue we will discuss how maximizing your referral business can dramatically transform your metal roofing business.

Issue #44 | December 30, 2015 | Todd Miller

Establishing Your Marketing Plan

Almost inevitably, when we get a group of contractors together, the topic of conversation turns to marketing and LEADS! Especially, NOT ENOUGH LEADS!

Issue #42 | December 16, 2015 | Seth Heckaman

Shows and Events

Shows and events are a polarized marketing method in our industry – metal roofing companies either swear by them or swear them off.

Issue #41 | November 20, 2015 | Todd Miller

How Homeowners Approach A Roofing Decision

In this issue, we look at the process that homeowners use when making a roofing decision, and learn out how to earn their consideration.

Issue #40 | October 30, 2015 | Todd Miller

The Importance Of Mind Share

In this issue, we discuss a concept that most business owners and even many marketing professionals never think about: Mind Share.

Issue #39 | October 26, 2015 | Seth Heckaman

Building Your Engine (website)

In this issue of the Residential Metal Roofing Executive Report, we will continue our series on marketing and lead generation. We have discussed developing an identity for your business and how to reach your target customer. We will now discuss the component of your marketing plan that must be first priority and, without it, every… ( read more )

Issue #38 | October 9, 2015 | Todd Miller

Targeting Your Customer

Lets dig into the great subject of Marketing with a discussion of how to create brand identity for your company that targets your customer.

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