A few of us here at Isaiah Industries have been on the road and have seen how incredibly busy you are firsthand. After a lingering winter resulted in a sputtering start to the year, many of you have now been hit with spring storms, making you even busier! If you are in an area that… ( read more )
It is my pleasure to announce the dates of the first annual Metal Roofing Summit presented by the Residential Metal Roofing Executive Report! We are gathering the leading residential metal roofing companies from across North America to our headquarters in Piqua, OH for two and a half days of training, networking, and sharing of best… ( read more )
Everything about being in the contracting business starts with the lead. When we forget about that and pay less attention to leads, things drop off quickly.
In this issue we discuss how successful remodeling contractors use Showrooms to generate serious leads and help them sell more product.
In this issue we will discuss how maximizing your referral business can dramatically transform your metal roofing business.
Almost inevitably, when we get a group of contractors together, the topic of conversation turns to marketing and LEADS! Especially, NOT ENOUGH LEADS!
Shows and events are a polarized marketing method in our industry – metal roofing companies either swear by them or swear them off.
In this issue, we look at the process that homeowners use when making a roofing decision, and learn out how to earn their consideration.
In this issue, we discuss a concept that most business owners and even many marketing professionals never think about: Mind Share.
In this issue of the Residential Metal Roofing Executive Report, we will continue our series on marketing and lead generation. We have discussed developing an identity for your business and how to reach your target customer. We will now discuss the component of your marketing plan that must be first priority and, without it, every… ( read more )