Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.


Issue #106 | July 9, 2018 | Todd Miller

Referral Maximization

I am very excited about this issue of the Residential Metal Roofing Executive Report because we’re going to discuss one of my favorite subjects – Referral Maximization. But, first, I want to mention two very important upcoming events that you will not want to miss. On Thursday, July 12, we’re holding a conference call at… ( read more )

Issue #104 | June 15, 2018 | Todd Miller

Leads Are Critical

In this issue of the Executive Report, we will continue our series on “What Does It Take To Be Successful?” Throughout 2018, this series will take a look at core attributes of successful home improvement contractors and, in particular, successful residential metal roofing contractors. In previous issues, we have looked at Business Systemization, Professionalism, Commitment,… ( read more )

Issue #102 | May 18, 2018 | Seth Heckaman

Combatting Low Lead Volume

A few of us here at Isaiah Industries have been on the road and have seen how incredibly busy you are firsthand. After a lingering winter resulted in a sputtering start to the year, many of you have now been hit with spring storms, making you even busier! If you are in an area that… ( read more )

Issue #63 | October 14, 2016 | Seth Heckaman

Leads In The Fall

It is my pleasure to announce the dates of the first annual Metal Roofing Summit presented by the Residential Metal Roofing Executive Report! We are gathering the leading residential metal roofing companies from across North America to our headquarters in Piqua, OH for two and a half days of training, networking, and sharing of best… ( read more )

Issue #49 | March 15, 2016 | Todd Miller

Lead Timeliness

Everything about being in the contracting business starts with the lead. When we forget about that and pay less attention to leads, things drop off quickly.

Issue #47 | February 1, 2016 | Todd Miller


In this issue we discuss how successful remodeling contractors use Showrooms to generate serious leads and help them sell more product.

Issue #46 | January 20, 2016 | Seth Heckaman

Referral Maximization

In this issue we will discuss how maximizing your referral business can dramatically transform your metal roofing business.

Issue #44 | December 30, 2015 | Todd Miller

Establishing Your Marketing Plan

Almost inevitably, when we get a group of contractors together, the topic of conversation turns to marketing and LEADS! Especially, NOT ENOUGH LEADS!

Issue #42 | December 16, 2015 | Seth Heckaman

Shows and Events

Shows and events are a polarized marketing method in our industry – metal roofing companies either swear by them or swear them off.

Issue #41 | November 20, 2015 | Todd Miller

How Homeowners Approach A Roofing Decision

In this issue, we look at the process that homeowners use when making a roofing decision, and learn out how to earn their consideration.

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