Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.


Issue #104 | June 15, 2018 | Todd Miller

Leads Are Critical

In this issue of the Executive Report, we will continue our series on “What Does It Take To Be Successful?” Throughout 2018, this series will take a look at core attributes of successful home improvement contractors and, in particular, successful residential metal roofing contractors. In previous issues, we have looked at Business Systemization, Professionalism, Commitment,… ( read more )

Issue #72 | March 31, 2017 | Todd Miller

Metal Roofing and Wind Resistance

Greetings! We apologize for taking a few weeks off from publishing the Executive Report while we held the Metal Roofing Summit in mind-March. This very successful event pulled together nearly 100 of the best and brightest home improvement contractors from across North America. We had a great time of sharing and learning from each other,… ( read more )

Issue #71 | February 17, 2017 | Seth Heckaman

Sustainability of Metal Roofing

We are busy preparing for the upcoming Metal Roofing Summit! We have already set a record for number of attendees and companies, but there is still time to register and reserve a room at $65/night. Again, travel and lodging are your only costs to attend! We have been working with our speakers to ensure the… ( read more )

Issue #70 | February 1, 2017 | Todd Miller

Metal Roofing and Fire Safety

In this issue of the Executive Report, we’d like to continue our focus on fresh ways to promote the primary benefits of metal roofing. So far, we have covered Increased Home Value, Beauty, and Low Weight. Now, we want to cover an equally important benefit – Fire Safety. Fire Safety is a metal roofing benefit… ( read more )

Issue #65 | November 11, 2016 | Seth Heckaman

Your Company Story and the Holidays

It has been good to see the weather continue to cooperate with us in most areas of the country. I know many of you still have significant backlogs extending through the end of the year. Please let us know of any ways we can help you. I hope you have marked your calendar for our… ( read more )

Issue #64 | October 28, 2016 | Todd Miller

A Changing World Requires New Thinking

I recently attended a workshop designed to help boost creative thinking as it relates to Home Improvement Marketing. The facilitator started the participants with a discussion of how quickly the world we live in is changing, and how those changes impact homeowners as well as the marketing and sales of home improvement products. It really… ( read more )

Issue #50 | April 1, 2016 | Seth Heckaman


As you work to sell premier solutions at a premium price, financing can be a valuable tool to increase the effectiveness of your marketing and closing rate.

Issue #47 | February 1, 2016 | Todd Miller


In this issue we discuss how successful remodeling contractors use Showrooms to generate serious leads and help them sell more product.

Issue #46 | January 20, 2016 | Seth Heckaman

Referral Maximization

In this issue we will discuss how maximizing your referral business can dramatically transform your metal roofing business.

Issue #44 | December 30, 2015 | Todd Miller

Establishing Your Marketing Plan

Almost inevitably, when we get a group of contractors together, the topic of conversation turns to marketing and LEADS! Especially, NOT ENOUGH LEADS!

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