Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization


Issue #143 | January 14, 2020 | Todd Miller

Cost vs. Value Drives Today’s Top Metal Roofing Contractors

It’s mid-January already! Can you believe it? What progress have you made so far with “6 Easy Commitments That Will Grow Your Business in 2020”? Let me know – I’d love to hear! Before we start this issue’s topic, please take note that, on Thursday, January 16, Isaiah Industries will sponsor a conference call /… ( read more )

Issue #137 | October 9, 2019 | Todd Miller

Target Marketing Is Dead; Target Messaging Is Alive

I hope this finds you well. In this issue of the Executive Report, we want to look at an issue of critical concern – how to make your Marketing expenditures be effective! There are two big problems in the world of Marketing these days: Marketing costs keep increasing. Response rates keep decreasing. That’s pretty dismal,… ( read more )

Issue #136 | September 25, 2019 | Todd Miller

Are You REALLY Using A Sales Presentation?

I hope this finds you well. I think that this issue of the Residential Metal Roofing Executive Report gets to the core of what puts home improvement industry leaders at the front of the pack. Many home improvement contractors think that their company is using some sort of formal sales presentation when they get in… ( read more )

Issue #104 | June 15, 2018 | Todd Miller

Leads Are Critical

In this issue of the Executive Report, we will continue our series on “What Does It Take To Be Successful?” Throughout 2018, this series will take a look at core attributes of successful home improvement contractors and, in particular, successful residential metal roofing contractors. In previous issues, we have looked at Business Systemization, Professionalism, Commitment,… ( read more )

Issue #72 | March 31, 2017 | Todd Miller

Metal Roofing and Wind Resistance

Greetings! We apologize for taking a few weeks off from publishing the Executive Report while we held the Metal Roofing Summit in mind-March. This very successful event pulled together nearly 100 of the best and brightest home improvement contractors from across North America. We had a great time of sharing and learning from each other,… ( read more )

Issue #71 | February 17, 2017 | Seth Heckaman

Sustainability of Metal Roofing

We are busy preparing for the upcoming Metal Roofing Summit! We have already set a record for number of attendees and companies, but there is still time to register and reserve a room at $65/night. Again, travel and lodging are your only costs to attend! We have been working with our speakers to ensure the… ( read more )

Issue #70 | February 1, 2017 | Todd Miller

Metal Roofing and Fire Safety

In this issue of the Executive Report, we’d like to continue our focus on fresh ways to promote the primary benefits of metal roofing. So far, we have covered Increased Home Value, Beauty, and Low Weight. Now, we want to cover an equally important benefit – Fire Safety. Fire Safety is a metal roofing benefit… ( read more )

Issue #65 | November 11, 2016 | Seth Heckaman

Your Company Story and the Holidays

It has been good to see the weather continue to cooperate with us in most areas of the country. I know many of you still have significant backlogs extending through the end of the year. Please let us know of any ways we can help you. I hope you have marked your calendar for our… ( read more )

Issue #64 | October 28, 2016 | Todd Miller

A Changing World Requires New Thinking

I recently attended a workshop designed to help boost creative thinking as it relates to Home Improvement Marketing. The facilitator started the participants with a discussion of how quickly the world we live in is changing, and how those changes impact homeowners as well as the marketing and sales of home improvement products. It really… ( read more )

Issue #50 | April 1, 2016 | Seth Heckaman


As you work to sell premier solutions at a premium price, financing can be a valuable tool to increase the effectiveness of your marketing and closing rate.

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