I hope this finds you well. In this issue of the Executive Report, we want to look at an issue of critical concern – how to make your Marketing expenditures be effective! There are two big problems in the world of Marketing these days: Marketing costs keep increasing. Response rates keep decreasing. That’s pretty dismal,… ( read more )
I hope this finds you well. I think that this issue of the Residential Metal Roofing Executive Report gets to the core of what puts home improvement industry leaders at the front of the pack. Many home improvement contractors think that their company is using some sort of formal sales presentation when they get in… ( read more )
In this issue of the Executive Report, we will continue our series on “What Does It Take To Be Successful?” Throughout 2018, this series will take a look at core attributes of successful home improvement contractors and, in particular, successful residential metal roofing contractors. In previous issues, we have looked at Business Systemization, Professionalism, Commitment,… ( read more )
Greetings! We apologize for taking a few weeks off from publishing the Executive Report while we held the Metal Roofing Summit in mind-March. This very successful event pulled together nearly 100 of the best and brightest home improvement contractors from across North America. We had a great time of sharing and learning from each other,… ( read more )
We are busy preparing for the upcoming Metal Roofing Summit! We have already set a record for number of attendees and companies, but there is still time to register and reserve a room at $65/night. Again, travel and lodging are your only costs to attend! We have been working with our speakers to ensure the… ( read more )
In this issue of the Executive Report, we’d like to continue our focus on fresh ways to promote the primary benefits of metal roofing. So far, we have covered Increased Home Value, Beauty, and Low Weight. Now, we want to cover an equally important benefit – Fire Safety. Fire Safety is a metal roofing benefit… ( read more )
It has been good to see the weather continue to cooperate with us in most areas of the country. I know many of you still have significant backlogs extending through the end of the year. Please let us know of any ways we can help you. I hope you have marked your calendar for our… ( read more )
I recently attended a workshop designed to help boost creative thinking as it relates to Home Improvement Marketing. The facilitator started the participants with a discussion of how quickly the world we live in is changing, and how those changes impact homeowners as well as the marketing and sales of home improvement products. It really… ( read more )
As you work to sell premier solutions at a premium price, financing can be a valuable tool to increase the effectiveness of your marketing and closing rate.
In this issue we discuss how successful remodeling contractors use Showrooms to generate serious leads and help them sell more product.