Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.

Issues

Issue #129 | June 10, 2019 | Todd Miller

Is High-End Residential Metal Roofing Right For Your Company?

I hope this finds you well. We recently wrapped up a series on “benchmark characteristics” of successful residential metal roofing contractors. We had some great responses as fresh ideas and strategies came to light. In this issue of the Executive Report, we want to look at two key questions. What products have been sold in… ( read more )

Issue #128 | May 30, 2019 | Todd Miller

Align Yourself With the Best Suppliers

While I know how easy it is to get tied up in the daily activities of running a business, don’t forget to always be driving toward your preferred future by investing in that future as well! A great opportunity to do that is our 2019 Mid-Year Training, coming up June 17 – 19 in Piqua,… ( read more )

Issue #127 | May 14, 2019 | Todd Miller

Small Things can Lead To Big Sales

I hope this finds you well. In this issue of the Residential Metal Roofing Executive Report, I want to share a few small things that you can do during the in-home sales process to help you win more work for your company. First, though, I want to share two upcoming educational opportunities: On Thursday, May… ( read more )

Issue #123 | March 12, 2019 | Todd Miller

Changes Are Ahead. Are You Ready?

I hope this finds you well. Big changes are afoot in our industry. Are you prepared for them? In this issue of the Executive Report, we will take a look at some of those changes. Because I firmly believe that construction and home renovation will look very different in 10 and 15 years from how… ( read more )

Issue #121 | February 5, 2019 | Todd Miller

Proper Installation

I hope this finds you well. I am sure that you are very busy – home shows, marketing calendars and lead generation, gearing up for sales, making sure you have your crews in place – all of that is in full swing right now. Decisions you make now will have huge bearing on the success… ( read more )

Issue #117 | December 12, 2018 | Todd Miller

Condensation

I hope this finds you well and enjoying a wonderful holiday season. I don’t know about you but, for me, this is both an incredibly joyous time of year and an incredibly busy time. I have to remind myself to “just slow down” from time to time and enjoy the season. Before we dig into… ( read more )

Issue #109 | August 24, 2018 | Todd Miller

It’s Always About Price

Welcome to our newest issue of the Residential Metal Roofing Executive Report. I trust that you are very busy. Of course, as all successful contractors know, you can never “rest on your laurels.” Rather, “Continuous Improvement” is the name of the game. So, did the subject line of this email raise your eyebrows? “It’s Always… ( read more )

Issue #108 | August 6, 2018 | Todd Miller

Total Industry Knowledge

I hope this finds you well and having a busy season. As always, we are seeing huge homeowner enthusiasm for the beauty, durability, and energy efficiency of metal roofing. Did you know that metal has about a 13% share of the residential roofing market – second only to asphalt shingles? Quite a huge change from… ( read more )

Issue #101 | April 26, 2018 | Todd Miller

Building An Organization Of Systems

I hope this finds you well. In this issue of the Executive Report, we will continue our series on “What Does It Take To Be Successful?” Throughout 2018, this series will take a look at core attributes of successful home improvement contractors and, in particular, successful residential metal roofing contractors. In previous issues, we have… ( read more )

Issue #97 | March 16, 2018 | Seth Heckaman

Managing Homeshow Leads

Homeshow season has officially begun. Whether a weekend show in a small market, or a major city’s ten-day marathon show, we have heard from multiple dealers that consumer interest is strong. Homeowners are breaking free from winter and starting to plan this year’s projects. A strong sign for 2018! We have always seen homeshows be… ( read more )

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