Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.

Issues

Issue #117 | December 12, 2018 | Todd Miller

Condensation

I hope this finds you well and enjoying a wonderful holiday season. I don’t know about you but, for me, this is both an incredibly joyous time of year and an incredibly busy time. I have to remind myself to “just slow down” from time to time and enjoy the season. Before we dig into… ( read more )

Issue #109 | August 24, 2018 | Todd Miller

It’s Always About Price

Welcome to our newest issue of the Residential Metal Roofing Executive Report. I trust that you are very busy. Of course, as all successful contractors know, you can never “rest on your laurels.” Rather, “Continuous Improvement” is the name of the game. So, did the subject line of this email raise your eyebrows? “It’s Always… ( read more )

Issue #108 | August 6, 2018 | Todd Miller

Total Industry Knowledge

I hope this finds you well and having a busy season. As always, we are seeing huge homeowner enthusiasm for the beauty, durability, and energy efficiency of metal roofing. Did you know that metal has about a 13% share of the residential roofing market – second only to asphalt shingles? Quite a huge change from… ( read more )

Issue #101 | April 26, 2018 | Todd Miller

Building An Organization Of Systems

I hope this finds you well. In this issue of the Executive Report, we will continue our series on “What Does It Take To Be Successful?” Throughout 2018, this series will take a look at core attributes of successful home improvement contractors and, in particular, successful residential metal roofing contractors. In previous issues, we have… ( read more )

Issue #97 | March 16, 2018 | Seth Heckaman

Managing Homeshow Leads

Homeshow season has officially begun. Whether a weekend show in a small market, or a major city’s ten-day marathon show, we have heard from multiple dealers that consumer interest is strong. Homeowners are breaking free from winter and starting to plan this year’s projects. A strong sign for 2018! We have always seen homeshows be… ( read more )

Issue #96 | February 26, 2018 | Todd Miller

What Does It Take To Be Successful? Professionalism.

Throughout 2018, amongst other topics designed to help you in the areas of leadership, sales, marketing, installation, and everything in between, we’re going to take an in-depth look at some key hallmarks of successful residential metal roofing contractors. In this issue, we will look at Professionalism. The word “professional” refers to someone who does something… ( read more )

Issue #92 | January 2, 2018 | Todd Miller

What Does It Take To Be Successful?

FW Dodge shows that metal has a 14% share of the residential roofing market in the United States. And that growth is accelerating. Many successful “replacement product” home improvement contractors have integrated metal roofing into their businesses. The requirements for being successful are very similar to any replacement product but considerably different than they are… ( read more )

Issue #88 | November 10, 2017 | Todd Miller

Leading Your Team With Bold Communication

If you ask most leaders whether they are a good communicator, chances are they will enthusiastically reply “Absolutely!” or something similar to that. After all, most of us have been talking and writing for more years than we care to admit. So, we must have it down pat, right? Unfortunately, no. And, to make matters… ( read more )

Issue #83 | September 1, 2017 | Seth Heckaman

Creating Urgency

As I have talked with our dealers the past few weeks, I have consistently heard salespeople lament the end-of-summer struggle against lack of consumer urgency. Homeowners are trying to squeeze in as much as they can before Labor Day and school starting, so finalizing their roofing decision becomes less of a priority. It is frustrating… ( read more )

Issue #81 | August 1, 2017 | Todd Miller

Recruiting Top Talent

In this issue of the Residential Metal Roofing Executive Report will present a few high-level ideas which are helping other contractors with recruitment and retention of skilled and caring team members.

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