Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.


Issue #96 | February 26, 2018 | Todd Miller

What Does It Take To Be Successful? Professionalism.

Throughout 2018, amongst other topics designed to help you in the areas of leadership, sales, marketing, installation, and everything in between, we’re going to take an in-depth look at some key hallmarks of successful residential metal roofing contractors. In this issue, we will look at Professionalism. The word “professional” refers to someone who does something… ( read more )

Issue #92 | January 2, 2018 | Todd Miller

What Does It Take To Be Successful?

FW Dodge shows that metal has a 14% share of the residential roofing market in the United States. And that growth is accelerating. Many successful “replacement product” home improvement contractors have integrated metal roofing into their businesses. The requirements for being successful are very similar to any replacement product but considerably different than they are… ( read more )

Issue #88 | November 10, 2017 | Todd Miller

Leading Your Team With Bold Communication

If you ask most leaders whether they are a good communicator, chances are they will enthusiastically reply “Absolutely!” or something similar to that. After all, most of us have been talking and writing for more years than we care to admit. So, we must have it down pat, right? Unfortunately, no. And, to make matters… ( read more )

Issue #83 | September 1, 2017 | Seth Heckaman

Creating Urgency

As I have talked with our dealers the past few weeks, I have consistently heard salespeople lament the end-of-summer struggle against lack of consumer urgency. Homeowners are trying to squeeze in as much as they can before Labor Day and school starting, so finalizing their roofing decision becomes less of a priority. It is frustrating… ( read more )

Issue #81 | August 1, 2017 | Todd Miller

Recruiting Top Talent

In this issue of the Residential Metal Roofing Executive Report will present a few high-level ideas which are helping other contractors with recruitment and retention of skilled and caring team members.

Issue #79 | July 5, 2017 | Seth Heckaman

Need Young Talent? It’s Not Always About the Money

Meet Natalie, a barista friend who bought a tiny house, left our town and moved 80 miles away to work for another coffee shop; a lateral move with no assurance of higher pay, better benefits, or job security. She’s great at what she does and has tremendous coffee expertise. Not only has she served as… ( read more )

Issue #76 | May 25, 2017 | Todd Miller

Relational Selling

I hope this finds you well and incredibly busy! We recently met with several metal roofing contractors and one thing I kept hearing was how badly they need installers. We discussed our options for installer training but we also discussed installer recruitment. Please keep a close eye on future issues of the Residential Metal Roofing… ( read more )

Issue #67 | December 15, 2016 | Todd Miller

Your End Of Year Review

Well, we’re at the end of another year. I hope that it was a successful and fun year for you and your business. As you head into 2017, let me throw out a few questions that I hope will help you take your business to even greater levels in the new year. FINANCIAL What was… ( read more )

Issue #66 | December 2, 2016 | Seth Heckaman

Increased Home Value

First, I wanted to make you aware of an upcoming training opportunity through Dave Yoho Associates. On Thursday, December 15th, at 10:30 AM EST, Dave and his team will host a webinar titled, “Home Improvement Pros: How to Overcome the TWO Most Costly Mistakes Affecting Your Profit Margins!” Their studies show that 65% of companies… ( read more )

Issue #35 | September 1, 2015 | Seth Heckaman

Installation Quality

Installation quality is always important. If homeowners are entrusting us with their home, they deserve a quality product installed to specifications.

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