Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.


Issue #83 | September 1, 2017 | Seth Heckaman

Creating Urgency

As I have talked with our dealers the past few weeks, I have consistently heard salespeople lament the end-of-summer struggle against lack of consumer urgency. Homeowners are trying to squeeze in as much as they can before Labor Day and school starting, so finalizing their roofing decision becomes less of a priority. It is frustrating… ( read more )

Issue #81 | August 1, 2017 | Todd Miller

Recruiting Top Talent

In this issue of the Residential Metal Roofing Executive Report will present a few high-level ideas which are helping other contractors with recruitment and retention of skilled and caring team members.

Issue #79 | July 5, 2017 | Seth Heckaman

Need Young Talent? It’s Not Always About the Money

Meet Natalie, a barista friend who bought a tiny house, left our town and moved 80 miles away to work for another coffee shop; a lateral move with no assurance of higher pay, better benefits, or job security. She’s great at what she does and has tremendous coffee expertise. Not only has she served as… ( read more )

Issue #76 | May 25, 2017 | Todd Miller

Relational Selling

I hope this finds you well and incredibly busy! We recently met with several metal roofing contractors and one thing I kept hearing was how badly they need installers. We discussed our options for installer training but we also discussed installer recruitment. Please keep a close eye on future issues of the Residential Metal Roofing… ( read more )

Issue #67 | December 15, 2016 | Todd Miller

Your End Of Year Review

Well, we’re at the end of another year. I hope that it was a successful and fun year for you and your business. As you head into 2017, let me throw out a few questions that I hope will help you take your business to even greater levels in the new year. FINANCIAL What was… ( read more )

Issue #66 | December 2, 2016 | Seth Heckaman

Increased Home Value

First, I wanted to make you aware of an upcoming training opportunity through Dave Yoho Associates. On Thursday, December 15th, at 10:30 AM EST, Dave and his team will host a webinar titled, “Home Improvement Pros: How to Overcome the TWO Most Costly Mistakes Affecting Your Profit Margins!” Their studies show that 65% of companies… ( read more )

Issue #35 | September 1, 2015 | Seth Heckaman

Installation Quality

Installation quality is always important. If homeowners are entrusting us with their home, they deserve a quality product installed to specifications.

Issue #34 | August 6, 2015 | Todd Miller

Perfecting Your Sales Process

Successful residential metal roofing contractors have a defined SALES PROCESS which they use each and every time they interact with a prospective customer.

Issue #33 | July 29, 2015 | Seth Heckaman

Knowing Your Numbers

I hope this finds each of you well! We have been discussing the hallmarks of a successful metal roofing contractor and the importance of systematizing our businesses. In this issue of the Residential Metal Roofing Executive Report, we would like to continue that conversation and discuss how knowing and tracking our numbers can directly determine… ( read more )

Issue #31 | July 2, 2015 | Seth Heckaman


In this issue of the Residential Metal Roofing Executive Report we are going to continue our conversation on the Hallmarks of a Successful Metal Roofing Contractor and discuss the benefits of systematizing your business. Systemization is a critical topic for any high-functioning organization, but even more so for us as we strive to building sustainable… ( read more )

« Newer PostsOlder Posts »