Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.


Issue #54 | June 7, 2016 | Seth Heckaman

A System for Selling – Part 2

Our metal roofing selling system is built around a powerful script, defining the process from arriving at the appointment through signing the contract.

Issue #53 | May 16, 2016 | Seth Heckaman

A System for Selling – Part 1

Learn more about the Isaiah Industries’ system for selling – the what, why, and how of selling we find to be most successful for specialty metal roofing.

Issue #31 | July 2, 2015 | Seth Heckaman


In this issue of the Residential Metal Roofing Executive Report we are going to continue our conversation on the Hallmarks of a Successful Metal Roofing Contractor and discuss the benefits of systematizing your business. Systemization is a critical topic for any high-functioning organization, but even more so for us as we strive to building sustainable… ( read more )

Issue #11 | August 21, 2014 | Todd Miller

Business Systemization and Profitability

Systemization. It’s what allows McDonald’s and so many other world-class companies in all industries to consistently deliver the same results time and time again. In the case of McDonald’s, they are even able to do this despite huge employee turnover rates. But, think about it. What does “consistently delivering the same results” mean to your… ( read more )

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