Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.


Issue #68 | January 5, 2017 | Todd Miller

How To Sell The Beauty Of Metal Roofing

We are currently in a series of Residential Metal Roofing Executive Report issues that are taking a fresh look at special techniques and ways of selling the various benefits of metal roofing. In this issue, we will look at the benefit of Beauty and how to build the value of Beauty in a way that… ( read more )

Issue #64 | October 28, 2016 | Todd Miller

A Changing World Requires New Thinking

I recently attended a workshop designed to help boost creative thinking as it relates to Home Improvement Marketing. The facilitator started the participants with a discussion of how quickly the world we live in is changing, and how those changes impact homeowners as well as the marketing and sales of home improvement products. It really… ( read more )

Issue #25 | April 15, 2015 | Seth Heckaman

Residential Roofing Mid-Year Training

Spring is off to an incredible start for most of our dealers around the country. They have reported a steady flow of leads and are already building a nice backlog – hopefully the same is true for all of you! As your schedule begins to fill, I wanted to make you aware of an upcoming… ( read more )