Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.

Continuing Education

Issue #84 | September 15, 2017 | Todd Miller


Very early on in my business career, I remember my father telling me something that has stuck with me now for 30 years. That was “If you think you’re ‘holding your own’ in business, forget about it. In actuality, you’re declining – because, while you are supposedly ‘holding your own,’ your competition is going around you.”

I think that there is a great wisdom in what he said and, over the years, I have heard other people say similar things. Of course, over the years, I have also seen a great deal happen in terms of more and more folks talking about “continual improvement” which echoes this idea that, if you’re not getting better, your competition is going around you.

We believe that Continuing Education is a great resource for contractors who want to continually push their businesses to increasing levels of success. Continual Education can take place in many forms including attending trade shows and conferences, taking college classes, being a part of peer network and benchmarking groups, and self-study by reading books, listening to podcasts, and watching training videos.

To that end, we want to bring you a few ideas in this issue of the Residential Metal Roofing Executive Report which may help you in your quest for continuing education.

  • Metalcon is the annual international trade show for all things related to metal in the building frame and envelope arena. It will be held this year in Las Vegas and the dates are October 18 – 20. To attend the trade show, you can register free of charge using ISAIAHI as the Promo Code. Metalcon includes a robust educational conference at extra charge. Speakers this year include Frank Farmer of American metal Roofs on “Growing Your Residential Metal Roofing Company” and “Increase Your Residential Metal Roof Company’s Profitability” and myself on “Lead With Spice”. If you attend, Metalcon, be sure to look us up in booth 1231.
  • C12 Group is a national organization of Christian business leaders, with local chapters scattered across the country. As iron sharpens iron, participation in a group like this can hold you accountable while inspiring and encouraging you.
  • Metal Roofing Consultants is an organization of successful and experienced metal roofing professionals who are willing to work with you to help you grow your business.
  • Metal Roofing 101 Video Series, created by Isaiah Industries, contains numerous short, easy videos on roofing-related issues.
  • Good To Great has quickly become a classic amongst business books. Written by Jim Collins, it tells you how to get the right people on the bus with your company, and how to inspire them to greatness.
  • Patrick Lencioni has written many great books on how to lead and inspire your team. If you’re looking for something to read that will change your outlook on inter-personal communication and dynamics, you can’t go wrong with anything of his.
  • Simon Sinek is a real thought-leader today with how to drive customers to your business and also how to relate to millennials. You want to be sure to watch his TED Talks!

Here are a few other great minds of today who might help you with your personal education and your continuing quest to grow your business:

Finally, here are a few books that are on my stack right now which look really good. If you get to them before I do, be sure to let me know what you think!

Please drop me a note if there are any continuing education vehicles that have been especially helpful to you over the years. I’d love to hear about them and share them with others. I am sure that you have some favorite books out there for your business reading – what are they? Of course, we also hope that the Residential Metal Roofing Executive Reportis at the top of your list of valued resources!

Keep up the good work! Keep growing and improving!

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