Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.

First Impressions Are Often Not What You Think!

Issue #6 | June 9, 2014 | Todd Miller


Everyone will attest to the importance of making a great first impression with a prospective client. While you can later stub your toe and destroy what a good first impression did for you, you can ALMOST NEVER recover from a bad first impression! But where some businesses miss the mark is in realizing what all goes into making a great “Knock Their Socks Off!” first impression. Let’s explore that a bit.

First of all, what is a first impression? Most people think that it’s when the salesperson first shows up to visit the homeowner. In most cases, those people are WRONG! While that may be the first impression that the actual salesperson makes on your prospect (and our next information will include some great ideas for making that a great first impression), the first impression of your company comes way before that in most cases. Usually, the first impression your company makes on a prospect comes in the form of one of the following:

  • Your various advertisements and marketing campaigns including your corporate branding, your website, and your social media sites
  • The jobsites where your crews are working
  • Your person who answers the phone
  • Your past customers who talk about you to their friends and neighbors
  • (And many other possibilities)

Even beyond the damage that a bad first impression of your salesperson can cause, these other first impressions can destroy your company’s opportunity to ever even talk with the prospective customer! So, what does that mean? Your company MUST – I repeat, MUST – be on its toes at all times and constantly put its best foot forward. Marketing costs per sale keep increasing and there is no end in sight to that. Don’t be your own worst enemy and increase your marketing costs by blowing potential leads before they are even leads!

Across the wide variety of first impressions your company can make, you must always be the following:

  • Professional
  • Stable and a part of the community
  • Caring and solutions-focused
  • ORGANIZED, neat, and orderly
  • Friendly, inviting, optimistic, and NEVER “too busy” to talk with a customer
  • Knowledgeable (but NOT a “Know-It-All”) and experienced

To accomplish these things, you MUST CONSTANTLY define and emphasize your corporate branding and culture to your entire company. Your first impression could occur with ANY PERSON within your organization, or with ANY PAST CUSTOMER, and it could occur at ANY TIME!

Until our next issue when we will focus on on the salesperson’s first impression, give some thought to the wide variety of first impression opportunities your company has on prospective customers. Put yourself in their shoes. What messages are your first impressions sending? Are you consistently giving your company the BEST POSSIBLE chance to make a great first impression that leads to a successful sale? If not, institute some changes to your processes and procedures today! Quit inadvertently increasing your own marketing costs!

Please feel free to contact me anytime at tmiller@isaiahindustries.com to discuss this or other issues pertaining to marketing and in-home sales.

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