Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.

The Importance of a Successful In-Home Sales System

Issue #13 | September 12, 2014 | Todd Miller


I am passionate about a well-planned, well-documented, consistently-implemented, and continually-reviewed system for the in-home sales of residential metal roofing. When selling residential metal roofing, you have many perceptions and beliefs to change on the part of the homeowners. Certain points need to be covered in certain ways with the prospect at a certain mindset. Successful sales systems allow this to be done consistently, and that will maximize your sales and your profits.

The Residential Metal Roofing Executive Report is delivering components of that sales system which you can implement in your business. Additionally, I am always happy to talk or even meet with you about how you can increase your sales of these value-laden products.

One of the best contractors I have ever worked with for building a successful in-home sales system is Frank Farmer and his company, American Metal Roofs. I have had the pleasure and privilege of working with and learning from Frank and his incredible team for many years. What a blessing they have been to me, as well as to many contractors I know whom they have helped. As a result of their sales system, and despite working in one of the country’s worst economic states, American Metal Roofs consistently puts up great numbers, both top and bottom line, year after year.

Give it some thought … even the best sales system can always be tweaked for improvement. Please email me at tmiller@isaiahindustries.com whenever I might be of service.

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