Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

The Importance of a Successful In-Home Sales System

Issue #13 | September 12, 2014 | Todd Miller

I am passionate about a well-planned, well-documented, consistently-implemented, and continually-reviewed system for the in-home sales of residential metal roofing. When selling residential metal roofing, you have many perceptions and beliefs to change on the part of the homeowners. Certain points need to be covered in certain ways with the prospect at a certain mindset. Successful sales systems allow this to be done consistently, and that will maximize your sales and your profits.

The Residential Metal Roofing Executive Report is delivering components of that sales system which you can implement in your business. Additionally, I am always happy to talk or even meet with you about how you can increase your sales of these value-laden products.

One of the best contractors I have ever worked with for building a successful in-home sales system is Frank Farmer and his company, American Metal Roofs. I have had the pleasure and privilege of working with and learning from Frank and his incredible team for many years. What a blessing they have been to me, as well as to many contractors I know whom they have helped. As a result of their sales system, and despite working in one of the country’s worst economic states, American Metal Roofs consistently puts up great numbers, both top and bottom line, year after year.

Give it some thought … even the best sales system can always be tweaked for improvement. Please email me at whenever I might be of service.

todd Miller

has spent his entire career in the metal building products manufacturing industry. He is president of Isaiah Industries, an organization recognized as one of the world’s leading metal roofing manufacturers. Todd is currently Vice President of the MRA (Metal Roofing Association) and a Past Chair of MCA (Metal Construction Association). Through his website, he strives to raise the bar on standards and practices to provide property owners with the best possible products for successful roofing projects.

You may pull quotes from this article provided you include a link back to the original article on this site. You may not reprint this full article, or even a significant amount of the article, without explicit permission. To gain permission, click here.

Leave a Reply

Your email address will not be published. Required fields are marked *