Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Issues

Issue #193 | March 8, 2022 | Ethan Young

The Power of Trade Schools

One problem perennially plaguing the construction industry is finding and retaining quality employees. Employees want more pay, better benefits, or aren’t interested in manual labor at all. Employers want dedicated, reliable, hardworking employees. Some people attribute the problem to COVID, stimulus checks, political happenings, or just a general decline in workers.   As many older workers… ( read more )

Issue #192 | February 22, 2022 | Seth Heckaman

Know Your Numbers

I hope this finds you well!   First, Isaiah Industries is excited to announce the Metal Roofing Summit 2022! This year’s Summit is back in-person and better than ever. An event full of speakers with tried-and-true best practices and ample opportunities to network with leaders from across North America will equip you to grow your metal… ( read more )

Issue #191 | February 8, 2022 | Ethan Young

Emotion drives buyers, not information

As media changes, marketing follows. Newspaper ads and radio spots become TV commercials and now, social media posts. Still, marketing is about awareness and identity. Brands want to be widely known, but specifically for their strengths, their unique competitive edge. For example, you know Coke is soda, but you also know how it tastes.   The… ( read more )

Issue #190 | January 25, 2022 | Ethan Young

Crisis is inevitable, so what’s your plan?

“Everybody has a plan until they get punched in the mouth.” This quote is attributed to Mike Tyson, a lifelong expert at punching people. An unexpected crisis is a lot like getting punched in the mouth. Your world gets rocked, and things are coming at you quick, like punches from a pissed-off boxer. So how… ( read more )

Issue #189 | January 18, 2022 | Ethan Young

SMART Goals for 2022

As 2021 has ended, many of us have made New Year’s Resolutions. We resolve to go to the gym, eat healthier, cut back on Netflix, kick that bad habit, whatever needs work. We take time to reflect on ourselves and find the problem area (if we aren’t already painfully aware of it!)  According to Merriam-Webster,… ( read more )

Issue #188 | December 28, 2021 | Todd Miller

Looking forward to 2022

I hope you are well. In late June, I sent an email on supply chain issues and the rising cost of metal. Here is my six-month update: In my last update, I said things would be better in early 2022 for metal availability and pricing.  I quit saying that a couple of months ago as the… ( read more )

Issue #187 | December 14, 2021 | Ethan Young

Selling to Architects: Be an Expert, not a Salesperson

In a recent episode of our podcast, Construction Disruption, we interviewed Evan Troxel, professional architect and Architectural Community Director at Tect App, Inc. We work with architects frequently but have had some difficulty selling to them in the past, so an open conversation with Evan was invaluable.  This discussion wasn’t to sell him something. Instead, we wanted… ( read more )

Issue #186 | November 30, 2021 | Ethan Young

Biophilic Design: An Ancient Truth with Modern Benefits

According to Merriam-Webster, biophilia is a “human tendency to interact or be closely associated with nature.” Psychologist Eric Fromm changed the term in the 60s to mean a love of life or nature. Fromm believed that people have an innate desire to be around living things, a belief that wouldn’t be grounded in science for… ( read more )

Issue #185 | November 9, 2021 | Todd Miller

A Moral Dilemma

I recently visited a homeowner considering a metal roof for their home. About 40 years old, this executive home is tucked back in a beautiful, wooded setting next to a pond. The old roof was a single layer of asphalt shingles. I visited because the homeowner had added onto the home several times, creating a… ( read more )

Issue #184 | October 26, 2021 | Ethan Young

Branding: The Hero’s Journey

When you hear branding, what comes to mind? Logos, slogans, colors, research, and buzzwords all come to mind. Branding, in simplest terms, is the unique fingerprint of your business in a customer’s brain. Brands create allegiance, cause division, and imbue meaning into companies and products we interact with daily.   More than marketing, branding is the… ( read more )

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