Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Issues

Issue #230 | September 20, 2023 | Ethan Young

The Trap of Clean Firetrucks

Last month, I shared four writers/leaders/speakers and my favorite pieces of wisdom from each. This month, I want to reference a post from one of those four, Seth Godin.  The blog in question is from 2005, but bear with me. It still holds a great lesson for today, especially regarding the sales climate after COVID. It’s… ( read more )

Issue #229 | September 13, 2023 | Ethan Young

Sales Needs Systems

Last summer, we featured an analysis from Todd Miller on a topic discussed at the annual Metal Roofing Summit: creating a sales system for your company. He specifically emphasized the importance of a systematized sales presentation, which we’ve implemented for our dealers and at our retail operation, too.  “A systematized sales presentation analyzes a homeowner’s needs… ( read more )

Issue #228 | August 22, 2023 | Ethan Young

Four Creators You Should Pay Attention To

While I usually write the Executive Report from my thoughts, experiences, or observations, I’d like to highlight several other content creators whose work I enjoy. Hundreds and thousands of talented people are sharing valuable information, but here are four that I’ve read/watched/listened to over the last few years.  Before I dive into the list, we’d… ( read more )

Issue #227 | August 9, 2023 | Ethan Young

AI Writing: pipe dream or perfectly usable?

Most, if not all, of our readers are familiar with the concept of AI and generating text from services like Chat GPT. Maybe you’ve considered enlisting AI to write your blog posts, social media captions, or even emails. (Quick disclaimer, every issue of the Executive Report until now has been straight from the brain of… ( read more )

Issue #226 | July 28, 2023 | Ethan Young

Take Control of Your Messaging

“Today’s buyers spend so much time self-educating, by the time they reach a sales meeting they are really well-informed. At that point, they don’t need a pitch or an over-stuffed presentation. They need a real conversation about meeting their unique needs. Don’t go with the hard pitch or the memorized presentation. Lead with humanity, and… ( read more )

Issue #225 | July 12, 2023 | Ethan Young

Behind the Buzzword: Culture

Like many other terms thrown around in business, culture is mentioned as a crucial part of every company. It’s a compass guiding the employees to a true North set by the leadership and a mindset parroted across the board. We see culture listed on LinkedIn job postings and discussed by recruiters. We see it on… ( read more )

Issue #224 | June 21, 2023 | Jeffrey Friend

Customer Experience: Post-Purchase Communication

The first few days after a buyer signs a contract are critical for home improvement contractors. Unfortunately, many contractors leave this period up to chance instead of seizing the opportunity to secure the project.  Depending upon where you live, how you sell, and where the contract is signed, there’s likely a period of rescission where… ( read more )

Issue #223 | June 13, 2023 | Ethan Young

Lessons from the Biggest Deal Nike Ever Made

If you haven’t been to a movie theater recently, you might have missed Air, a film covering Nike’s landmark deal with Michael Jordan and the unconventional path to closing it. Starring Ben Affleck, Matt Damon, Jason Bateman, and Viola Davis, Air digs into the business of signing professional athletes to endorsement deals. To summarize the film (spoilers ahead),… ( read more )

Issue #222 | May 24, 2023 | Ethan Young

The Most Common Struggle of Metal Roofing Contractors

Just recently, Isaiah Industries President, Todd Miller, ran a poll on LinkedIn. He asked metal roofing contractors and specifiers to choose the area they struggle with the most in metal roofing. Their options were generating leads, selling jobs, sourcing materials, and installing roofs properly.  Before I reveal the results, which area do you struggle with the… ( read more )

Issue #221 | May 10, 2023 | Ethan Young

The Power and Potential of Roof Visualizers

As technology advances, new tools improve the construction experience for homeowners, contractors, and manufacturers.  One of the most effective tools we’ve found to improve the discovery and sales phase for homeowners is a product visualizer. One step further than the beauty shots on your website or social media, visualizers put your product directly on their… ( read more )

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