Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.


Issue #87 | October 27, 2017 | Todd Miller

Stop Sales Slumps

In this issue of the Residential Metal Roofing Executive Report, we want to tackle a subject that is so critical to the success of any sales organization – what do you do when a salesperson is in a slump? Let’s dig right in and take a look … We’ve all seen it before. A salesperson… ( read more )

Issue #86 | October 13, 2017 | Seth Heckaman

Planning for 2018

If you are attending MetalCon next week in Las Vegas, please be sure to visit us at Isaiah Industries booth #1231. Industry leaders, Todd Miller, President of Isaiah Industries, and Frank Farmer, President of American Metal Roofs, will both be featured in the seminar schedule Wednesday and Thursday mornings, October 18th and 19th. They will… ( read more )

Issue #85 | September 25, 2017 | Todd Miller

Hurricane Harvey Front Line Roofing Report

I had the opportunity last week to visit the Texas gulf coast that was so very brutalized by Hurricane Harvey. My heart goes out to those impacted by the storm. The amount of human suffering resulting from recent earthquakes and hurricanes is hard to even get your head around. If there is anything good that… ( read more )

Issue #84 | September 15, 2017 | Todd Miller

Continuing Education

Very early on in my business career, I remember my father telling me something that has stuck with me now for 30 years. That was “If you think you’re ‘holding your own’ in business, forget about it. In actuality, you’re declining – because, while you are supposedly ‘holding your own,’ your competition is going around… ( read more )

Issue #83 | September 1, 2017 | Seth Heckaman

Creating Urgency

As I have talked with our dealers the past few weeks, I have consistently heard salespeople lament the end-of-summer struggle against lack of consumer urgency. Homeowners are trying to squeeze in as much as they can before Labor Day and school starting, so finalizing their roofing decision becomes less of a priority. It is frustrating… ( read more )

Issue #82 | August 18, 2017 | Todd Miller

Consumer Adoption Patterns

Residential metal roofing has the unique distinction of being a product that can be attractive to homeowners who fit all of the conventional five “consumer adoption patterns.” In this issue of the Residential Metal Roofing Executive Report, we’re going to examine each of those five consumer types, and discuss how you identify them and what… ( read more )

Issue #81 | August 1, 2017 | Todd Miller

Recruiting Top Talent

In this issue of the Residential Metal Roofing Executive Report will present a few high-level ideas which are helping other contractors with recruitment and retention of skilled and caring team members.

Issue #80 | July 21, 2017 | Todd Miller

Keeping Your Prospect’s Pain Front and Center

Here’s a quick story that I like to tell home improvement sales organizations: Very few people really like to go to the dentist. In fact, most of us will say that we dread it. We even make sarcastic jokes along the lines of “That’s about as fun as a root canal.” But, when do we… ( read more )

Issue #79 | July 5, 2017 | Kenneth Stewart

Need Young Talent? It’s Not Always About the Money

Meet Natalie, a barista friend who bought a tiny house, left our town and moved 80 miles away to work for another coffee shop; a lateral move with no assurance of higher pay, better benefits, or job security. She’s great at what she does and has tremendous coffee expertise. Not only has she served as… ( read more )

Issue #78 | June 20, 2017 | Todd Miller

Establishing Trust

As someone who hails from the manufacturing end of things, you might think I’d be the last person to say the following but it is something I firmly believe. “People Buy You, Not Product!” I believe that, in the in-home sales process, clients decide in the first few minutes whether the salesperson is someone they… ( read more )

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