Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization


Issue #212 | December 21, 2022 | Todd Miller

Great Communication Always Wins

In this issue of the Executive Report, we continue our look at how to provide a superior experience for your customers. I want to focus this time on ways to elevate your communication to delight your customer and stand out from your competition.  If you go online and read customer complaints about various companies, you… ( read more )

Issue #211 | December 8, 2022 | Ethan Young

Chatbots- are they worth adding to your site?

If you spend much time on the Internet, you’ve likely seen chatbots pop up on the bottom right of your screen when visiting a new site. Usually sporting a friendly message and a generic name, the chatbot has become a staple of many sites. But do they actually help prospective customers?  We use a chatbot… ( read more )

Issue #210 | November 23, 2022 | Todd Miller

What do prospects want to hear from you?

In this issue of the Executive Report, we’ll continue our focus on the customer experience. From my sales experience, here’s what the prospect wants to hear from you once you arrive at their home.  First, remember the adage: customers want to buy, not be sold. Successful salespeople let their prospects feel in control while they… ( read more )

Issue #209 | November 1, 2022 | Todd Miller

What do customers want from a first impression?

I recently wrote about the customer experience for metal roofing contractors. Especially during economic downturns, it’s critical to evaluate the experience you provide to prospects and customers. Competition usually increases during these times, and less work is available. I want to discuss how to have a great first impression with prospects and secure more jobs for your… ( read more )

Issue #208 | October 25, 2022 | Ethan Young

Solving the Labor Shortage: An Expert Opinion

If you run a business or hire, fire, and manage personnel, you know how hard it is to find good, qualified, hard-working employees in the construction industry. Whether more people choose a college degree, the construction industry lacks appeal, wages aren’t competitive, or the career path isn’t compelling, these all contribute to the labor shortage…. ( read more )

Issue #207 | October 5, 2022 | Todd Miller

What Do Prospects Want to Hear from You?

The Customer Experience is something contractors often neglect. What does your company deliver to prospects and customers from the moment they learn of you to the time that you complete a sale, and how does that pave the way for a future sale?  I’ll cover several aspects of the customer experience over the coming months,… ( read more )

Issue #206 | September 21, 2022 | Ethan Young

Why You Need A Tagline

Recently, our marketing team started developing a new tagline for our main brand. We’ve used slogans and taglines before but stopped after some brand restructuring. Our process began with independent brainstorming. We intentionally did this separately, without influencing each other’s ideas. Then we compiled our suggestions and evaluated their effectiveness. After reviewing these initial ideas,… ( read more )

Issue #205 | September 7, 2022 | Ethan Young

Lessons from 1 Year of Podcasting

It’s been a year since I wrote to you about the start of our podcast, Construction Disruption. As of that article, we had five episodes recorded; now we’ve published nearly fifty. We’ve switched recording platforms, dealt with technical issues, discussed a wide variety of subjects, and come a long way since then.  First, we learned that it… ( read more )

Issue #204 | August 24, 2022 | Ethan Young

Creativity and why it matters

Creativity is a funny thing. We call artists “creatives,” graphics for ads in marketing-speak are “creative,” and we sarcastically refer to ill-fitting solutions as “creative.” We’ve commandeered creativity to mean many things, but is it something valuable for ourselves and our businesses?  I recently watched a TED Talk on creativity, a topic that keeps cropping up on… ( read more )

Issue #203 | August 10, 2022 | Ethan Young

Online Reviews and How to Handle Them

Nowadays, it’s common for the customer to do the work of finding you. You need to be discoverable first, but you really need to nail the customer experience when they show up. This includes favorable reviews right on the front page of Google search. Before we delve into reviews in-depth, here are some general points to… ( read more )

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