Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.


Issue #98 | April 6, 2018 | Seth Heckaman

2018 Metal Roofing Summit Recap

Many thanks to those of you who joined us for the 2018 Metal Roofing Summit! We appreciate you making the time to attend and hope you left with as many new tools and resources as we did. We have scheduled our 2019 Summit for February 4 – 6, 2019 – mark your calendars! For those… ( read more )

Issue #97 | March 16, 2018 | Seth Heckaman

Managing Homeshow Leads

Homeshow season has officially begun. Whether a weekend show in a small market, or a major city’s ten-day marathon show, we have heard from multiple dealers that consumer interest is strong. Homeowners are breaking free from winter and starting to plan this year’s projects. A strong sign for 2018! We have always seen homeshows be… ( read more )

Issue #96 | February 26, 2018 | Todd Miller

What Does It Take To Be Successful? Professionalism.

Throughout 2018, amongst other topics designed to help you in the areas of leadership, sales, marketing, installation, and everything in between, we’re going to take an in-depth look at some key hallmarks of successful residential metal roofing contractors. In this issue, we will look at Professionalism. The word “professional” refers to someone who does something… ( read more )

Issue #95 | February 22, 2018 | Seth Heckaman

Metal Roofing Summit

Though we are not yet to Spring, I know you are incredibly busy and home show season is right around the corner. I would encourage you to revisit our past issue on Shows and Events to review the best practices we have learned from our dealers in order to maximize your opportunities. In the Residential… ( read more )

Issue #94 | February 1, 2018 | Todd Miller

Leading Your Team With Bold Communication, Part 5

In this issue of the Executive Report, we will wrap up our series on “Strategies for Bold Communication To Change Your Team” using the SPICE acronym. First, though, I want to highlight that the 2018 Metal Roofing Summit is now open for free registration. Held March 19-21 in Piqua, Ohio, this year’s topics are all… ( read more )

Issue #93 | January 15, 2018 | Todd Miller

Leading Your Team With Bold Communication, Part 4

Let’s face it — we’ve all had it happen before where we left a meeting feeling that everyone was on the same page but later found out that not everyone was on the same page at all! This leads to lack of alignment within an organization, a team or a family, and the results can… ( read more )

Issue #92 | January 2, 2018 | Todd Miller

What Does It Take To Be Successful?

FW Dodge shows that metal has a 14% share of the residential roofing market in the United States. And that growth is accelerating. Many successful “replacement product” home improvement contractors have integrated metal roofing into their businesses. The requirements for being successful are very similar to any replacement product but considerably different than they are… ( read more )

Issue #91 | December 18, 2017 | Todd Miller

Leading Your Team With Bold Communication, Part 3

We live in the “information age” where “content is king.” As I like to joke, leaders and marketers are all in a crazy race to see who can “fill up” the internet first. The volume of data on the internet is growing at a rate of over 40% each year. How do you, as a… ( read more )

Issue #90 | December 5, 2017 | Todd Miller

Leading Your Team With Bold Communication, Part 2

The world is changing. We all recognize that. Over time, people and culture shift. Leadership practices that were once effective suddenly no longer work or sometimes even become detrimental to an organization’s mission. You may recognize the problem and seek to correct it or you may be inadvertently leading your organization off of a cliff…. ( read more )

Issue #89 | November 21, 2017 | Todd Miller

Being Thankful

Happy Thanksgiving! I hope that this finds you and yours well and anticipating a great holiday with family and friends. I want to share with you a quick story of something that reminded me recently of one of the many things I am blessed by and thankful for. It had been a year or more… ( read more )

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