Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.

Issues

Issue #92 | January 2, 2018 | Todd Miller

What Does It Take To Be Successful?

FW Dodge shows that metal has a 14% share of the residential roofing market in the United States. And that growth is accelerating. Many successful “replacement product” home improvement contractors have integrated metal roofing into their businesses. The requirements for being successful are very similar to any replacement product but considerably different than they are… ( read more )

Issue #91 | December 18, 2017 | Todd Miller

Leading Your Team With Bold Communication, Part 3

We live in the “information age” where “content is king.” As I like to joke, leaders and marketers are all in a crazy race to see who can “fill up” the internet first. The volume of data on the internet is growing at a rate of over 40% each year. How do you, as a… ( read more )

Issue #90 | December 5, 2017 | Todd Miller

Leading Your Team With Bold Communication, Part 2

The world is changing. We all recognize that. Over time, people and culture shift. Leadership practices that were once effective suddenly no longer work or sometimes even become detrimental to an organization’s mission. You may recognize the problem and seek to correct it or you may be inadvertently leading your organization off of a cliff…. ( read more )

Issue #89 | November 21, 2017 | Todd Miller

Being Thankful

Happy Thanksgiving! I hope that this finds you and yours well and anticipating a great holiday with family and friends. I want to share with you a quick story of something that reminded me recently of one of the many things I am blessed by and thankful for. It had been a year or more… ( read more )

Issue #88 | November 10, 2017 | Todd Miller

Leading Your Team With Bold Communication

If you ask most leaders whether they are a good communicator, chances are they will enthusiastically reply “Absolutely!” or something similar to that. After all, most of us have been talking and writing for more years than we care to admit. So, we must have it down pat, right? Unfortunately, no. And, to make matters… ( read more )

Issue #87 | October 27, 2017 | Todd Miller

Stop Sales Slumps

In this issue of the Residential Metal Roofing Executive Report, we want to tackle a subject that is so critical to the success of any sales organization – what do you do when a salesperson is in a slump? Let’s dig right in and take a look … We’ve all seen it before. A salesperson… ( read more )

Issue #86 | October 13, 2017 | Seth Heckaman

Planning for 2018

If you are attending MetalCon next week in Las Vegas, please be sure to visit us at Isaiah Industries booth #1231. Industry leaders, Todd Miller, President of Isaiah Industries, and Frank Farmer, President of American Metal Roofs, will both be featured in the seminar schedule Wednesday and Thursday mornings, October 18th and 19th. They will… ( read more )

Issue #85 | September 25, 2017 | Todd Miller

Hurricane Harvey Front Line Roofing Report

I had the opportunity last week to visit the Texas gulf coast that was so very brutalized by Hurricane Harvey. My heart goes out to those impacted by the storm. The amount of human suffering resulting from recent earthquakes and hurricanes is hard to even get your head around. If there is anything good that… ( read more )

Issue #84 | September 15, 2017 | Todd Miller

Continuing Education

Very early on in my business career, I remember my father telling me something that has stuck with me now for 30 years. That was “If you think you’re ‘holding your own’ in business, forget about it. In actuality, you’re declining – because, while you are supposedly ‘holding your own,’ your competition is going around… ( read more )

Issue #83 | September 1, 2017 | Seth Heckaman

Creating Urgency

As I have talked with our dealers the past few weeks, I have consistently heard salespeople lament the end-of-summer struggle against lack of consumer urgency. Homeowners are trying to squeeze in as much as they can before Labor Day and school starting, so finalizing their roofing decision becomes less of a priority. It is frustrating… ( read more )

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