Typically issues of the Residential Metal Roofing Executive Report are full of practical ideas and insights you can leverage to grow your home improvement business. We focus on a variety of topics like marketing, technology, sales, leadership, and the customer experience. However, in this Special Issue, I want to mention the Metal Roofing Summit, a premier training, motivational,… ( read more )
Many marketing experts believe that companies should prioritize a positive customer experience to cut through the flood of messages that bombard prospects. This experience starts when customers first hear your name and continues until well after the sale. If you google “customer journey,” multiple descriptions and variations will pop up. Some versions simplify it into… ( read more )
I recently spoke to a homeowner with a beautiful, century-old home, English countryside on the outside and Arts and Crafts inside, lots of dark wood and character. They needed a new roof but struggled to find roofing to match their existing cedar shakes. I sympathized with the lack of skilled labor and shared metal roofing… ( read more )
If you listened to our podcast (Construction Disruption) recently, you might have heard us discuss ethical selling and, by extension, consultative selling too. Most professionals are familiar with ethics, sales, and consulting, but combining the three yields promising results. Sales power most businesses, whether those appeals come from marketing campaigns, targeted ads, fundraisers, promos, or… ( read more )
Nearly two years ago, we published our take on case studies. Since then, we’ve put out several more case studies on residential and commercial applications of our Classic, Kassel & Irons, and Green American Home products. Our first piece focused on why to write a case study, but I’d like to delve into the how. Case studies are… ( read more )
Over the past few months, I’ve written a series of reports on different aspects of the customer experience. So far, I’ve found that the more you focus on creating a great experience for your prospects and customers, the more you stand out from the competition and become the specialist in command of your marketplace. I… ( read more )
Market penetration is how effectively a product reaches the potential market, not a percentage of the market occupied. While residential metal roofing has 17% market share, according to the 2021 Dodge Report, market penetration is another story. In the broadest view, the potential market for residential metal roofing is every home in the US, a staggering 130+… ( read more )
Happy New Year! As 2022 ends and 2023 begins, residential metal roofing continues to grow, up to 17% of the market, according to the 2021 Dodge Report. The future is bright for our growing industry, and we aim to keep bringing you relevant content on improving your residential metal roofing business. Over the past year… ( read more )
In this issue of the Executive Report, we continue our look at how to provide a superior experience for your customers. I want to focus this time on ways to elevate your communication to delight your customer and stand out from your competition. If you go online and read customer complaints about various companies, you… ( read more )
If you spend much time on the Internet, you’ve likely seen chatbots pop up on the bottom right of your screen when visiting a new site. Usually sporting a friendly message and a generic name, the chatbot has become a staple of many sites. But do they actually help prospective customers? We use a chatbot… ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
Listen to previously recorded "Let's Be Frank" conference calls, filled with great insights and wisdom from Frank Farmer of American Metal Roofing and Metal Roofing Consultants
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