Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization


Issue #210 | November 23, 2022 | Todd Miller

What do prospects want to hear from you?

In this issue of the Executive Report, we’ll continue our focus on the customer experience. From my sales experience, here’s what the prospect wants to hear from you once you arrive at their home.  First, remember the adage: customers want to buy, not be sold. Successful salespeople let their prospects feel in control while they… ( read more )

Issue #209 | November 1, 2022 | Todd Miller

What do customers want from a first impression?

I recently wrote about the customer experience for metal roofing contractors. Especially during economic downturns, it’s critical to evaluate the experience you provide to prospects and customers. Competition usually increases during these times, and less work is available. I want to discuss how to have a great first impression with prospects and secure more jobs for your… ( read more )

Issue #208 | October 25, 2022 | Ethan Young

Solving the Labor Shortage: An Expert Opinion

If you run a business or hire, fire, and manage personnel, you know how hard it is to find good, qualified, hard-working employees in the construction industry. Whether more people choose a college degree, the construction industry lacks appeal, wages aren’t competitive, or the career path isn’t compelling, these all contribute to the labor shortage…. ( read more )

Issue #207 | October 5, 2022 | Todd Miller

What Do Prospects Want to Hear from You?

The Customer Experience is something contractors often neglect. What does your company deliver to prospects and customers from the moment they learn of you to the time that you complete a sale, and how does that pave the way for a future sale?  I’ll cover several aspects of the customer experience over the coming months,… ( read more )

Issue #206 | September 21, 2022 | Ethan Young

Why You Need A Tagline

Recently, our marketing team started developing a new tagline for our main brand. We’ve used slogans and taglines before but stopped after some brand restructuring. Our process began with independent brainstorming. We intentionally did this separately, without influencing each other’s ideas. Then we compiled our suggestions and evaluated their effectiveness. After reviewing these initial ideas,… ( read more )

Issue #205 | September 7, 2022 | Ethan Young

Lessons from 1 Year of Podcasting

It’s been a year since I wrote to you about the start of our podcast, Construction Disruption. As of that article, we had five episodes recorded; now we’ve published nearly fifty. We’ve switched recording platforms, dealt with technical issues, discussed a wide variety of subjects, and come a long way since then.  First, we learned that it… ( read more )

Issue #204 | August 24, 2022 | Ethan Young

Creativity and why it matters

Creativity is a funny thing. We call artists “creatives,” graphics for ads in marketing-speak are “creative,” and we sarcastically refer to ill-fitting solutions as “creative.” We’ve commandeered creativity to mean many things, but is it something valuable for ourselves and our businesses?  I recently watched a TED Talk on creativity, a topic that keeps cropping up on… ( read more )

Issue #203 | August 10, 2022 | Ethan Young

Online Reviews and How to Handle Them

Nowadays, it’s common for the customer to do the work of finding you. You need to be discoverable first, but you really need to nail the customer experience when they show up. This includes favorable reviews right on the front page of Google search. Before we delve into reviews in-depth, here are some general points to… ( read more )

Issue #202 | July 26, 2022 | Jeffrey Friend

 Design Thinking for Metal Roofing

According to IDEO (the design firm that popularized the term), design thinking is marrying the desired result from a human point of view with the technologically feasible and economically viable result. These three areas considered properly create the best balance of fulfilling customer needs, fully utilizing innovations, and maintaining a profitable business.  Design thinking offers a deeper… ( read more )

Issue #201 | July 6, 2022 | Ethan Young

How does metal roofing fit into the future of homebuilding?

As much as we’d like to know the future, who could predict where we are today? Despite this uncertainty, we continue making discoveries, innovating, and advancing. Progress is a part of all areas of life, even though people resist it.  Construction, and specifically homebuilding, has done its best to resist the force of change. Although,… ( read more )

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