Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization


Issue #146 | March 13, 2020 | Todd Miller

Business Survival In the Midst Of COVID-19

Last evening, COVID-19 became very real to me. Not because anyone I know is sick but because I sat at the dinner table and stared at my son and he should not have been there! He should be in college right now but all students at his university got sent home yesterday to attend classes… ( read more )

Issue #145 | February 25, 2020 | Todd Miller

Specialty Underlayments For Metal Roofs

I hope this finds you well. February has flown by, including a visit to the International Roofing Expo in Dallas. What an incredible show! Attendance was off the charts and practically every contractor we talked to expects to sell even more metal roofing in 2020 and they see no end in sight to the growth!… ( read more )

Issue #144 | January 28, 2020 | Todd Miller

Metal Roofing Summit

Our standard issues of the Residential Metal Roofing Executive Report are full of practical ideas and insights to help you in your home improvement business. We focus on such topics as Marketing, Lead Generation, Appointment Setting, In-Home Presentations, Installation Management, and Leadership. However, in this Special Issue, I want to discuss the upcoming Metal Roofing… ( read more )

Issue #143 | January 14, 2020 | Todd Miller

Cost vs. Value Drives Today’s Top Metal Roofing Contractors

It’s mid-January already! Can you believe it? What progress have you made so far with “6 Easy Commitments That Will Grow Your Business in 2020”? Let me know – I’d love to hear! Before we start this issue’s topic, please take note that, on Thursday, January 16, Isaiah Industries will sponsor a conference call /… ( read more )

Issue #142 | December 31, 2019 | Todd Miller

6 Easy Commitments That Will Grow Your Business in 2020

Well, the new decade and new year are upon us – 2020. A year that, for many of us once seemed so very far away, is here. Some of us have survived a lot over the years from Clackers to sandlot baseball to mullets … and here we are! Congratulations if you’re part of that… ( read more )

Issue #141 | December 10, 2019 | Todd Miller

Setting the Stage for Growth in 2020

As we roll up on 2020, all business owners are thinking about what they can do in the new year in order to enjoy even greater success.

Issue #140 | December 4, 2019 | Todd Miller

Sell All You Offer!

I hope this finds you well and recovered from the bloated goodness of a great Thanksgiving with friends and family! If you’re a Buckeye, then I daresay you had a little extra to celebrate this past weekend. 😉 If you follow us much here at the Residential Metal Roofing Executive Report, you will know that… ( read more )

Issue #139 | November 12, 2019 | Todd Miller

Getting Personal To Create Customers

I hope this finds you well. No doubt you’re very busy. This is that time of year when things get extraordinarily crazy for those in the home improvement business. However, it is also the time to not let up in terms of working on your business and looking for ways to grow and continue to… ( read more )

Issue #138 | October 29, 2019 | Todd Miller

Kids These Days

“Kids these days!” Let’s face it – at some point, our parents said it about us and their parents said it about them. And, for those of us in our 40s and 50s today, it remains a lament that we say today. Fact is, each generation has its own peculiarities but we also change as… ( read more )

Issue #137 | October 9, 2019 | Todd Miller

Target Marketing Is Dead; Target Messaging Is Alive

I hope this finds you well. In this issue of the Executive Report, we want to look at an issue of critical concern – how to make your Marketing expenditures be effective! There are two big problems in the world of Marketing these days: Marketing costs keep increasing. Response rates keep decreasing. That’s pretty dismal,… ( read more )

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