Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization


Issue #220 | April 11, 2023 | Ethan Young

The 2023 Metal Roofing Summit: A Can’t-Miss Opportunity

Typically issues of the Residential Metal Roofing Executive Report are full of practical ideas and insights you can leverage to grow your home improvement business. We focus on a variety of topics like marketing, technology, sales, leadership, and the customer experience. However, in this Special Issue, I want to mention the Metal Roofing Summit, a premier training, motivational,… ( read more )

Issue #219 | April 4, 2023 | Todd Miller

A Breakdown of the Customer’s Journey

Many marketing experts believe that companies should prioritize a positive customer experience to cut through the flood of messages that bombard prospects. This experience starts when customers first hear your name and continues until well after the sale.  If you google “customer journey,” multiple descriptions and variations will pop up. Some versions simplify it into… ( read more )

Issue #218 | March 22, 2023 | Ethan Young

Why Do People Buy Premium Products?

I recently spoke to a homeowner with a beautiful, century-old home, English countryside on the outside and Arts and Crafts inside, lots of dark wood and character. They needed a new roof but struggled to find roofing to match their existing cedar shakes. I sympathized with the lack of skilled labor and shared metal roofing… ( read more )

Issue #217 | March 8, 2023 | Ethan Young

Selling With The Customer In Mind

If you listened to our podcast (Construction Disruption) recently, you might have heard us discuss ethical selling and, by extension, consultative selling too. Most professionals are familiar with ethics, sales, and consulting, but combining the three yields promising results.  Sales power most businesses, whether those appeals come from marketing campaigns, targeted ads, fundraisers, promos, or… ( read more )

Issue #216 | February 22, 2023 | Ethan Young

How To Write A Compelling Case Study

Nearly two years ago, we published our take on case studies. Since then, we’ve put out several more case studies on residential and commercial applications of our Classic, Kassel & Irons, and Green American Home products.  Our first piece focused on why to write a case study, but I’d like to delve into the how. Case studies are… ( read more )

Issue #215 | February 7, 2023 | Todd Miller

Your Website and the Customer Experience

Over the past few months, I’ve written a series of reports on different aspects of the customer experience. So far, I’ve found that the more you focus on creating a great experience for your prospects and customers, the more you stand out from the competition and become the specialist in command of your marketplace.  I… ( read more )

Issue #214 | January 24, 2023 | Ethan Young

Market Penetration and the Adoption Curve

Market penetration is how effectively a product reaches the potential market, not a percentage of the market occupied. While residential metal roofing has 17% market share, according to the 2021 Dodge Report, market penetration is another story.  In the broadest view, the potential market for residential metal roofing is every home in the US, a  staggering 130+… ( read more )

Issue #213 | January 5, 2023 | Ethan Young

Happy New Year from the RMRER Team!

Happy New Year!  As 2022 ends and 2023 begins, residential metal roofing continues to grow, up to 17% of the market, according to the 2021 Dodge Report. The future is bright for our growing industry, and we aim to keep bringing you relevant content on improving your residential metal roofing business.  Over the past year… ( read more )

Issue #212 | December 21, 2022 | Todd Miller

Great Communication Always Wins

In this issue of the Executive Report, we continue our look at how to provide a superior experience for your customers. I want to focus this time on ways to elevate your communication to delight your customer and stand out from your competition.  If you go online and read customer complaints about various companies, you… ( read more )

Issue #211 | December 8, 2022 | Ethan Young

Chatbots- are they worth adding to your site?

If you spend much time on the Internet, you’ve likely seen chatbots pop up on the bottom right of your screen when visiting a new site. Usually sporting a friendly message and a generic name, the chatbot has become a staple of many sites. But do they actually help prospective customers?  We use a chatbot… ( read more )

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