Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization


Issue #190 | January 25, 2022 | Ethan Young

Crisis is inevitable, so what’s your plan?

“Everybody has a plan until they get punched in the mouth.” This quote is attributed to Mike Tyson, a lifelong expert at punching people. An unexpected crisis is a lot like getting punched in the mouth. Your world gets rocked, and things are coming at you quick, like punches from a pissed-off boxer. So how… ( read more )

Issue #189 | January 18, 2022 | Ethan Young

SMART Goals for 2022

As 2021 has ended, many of us have made New Year’s Resolutions. We resolve to go to the gym, eat healthier, cut back on Netflix, kick that bad habit, whatever needs work. We take time to reflect on ourselves and find the problem area (if we aren’t already painfully aware of it!)  According to Merriam-Webster,… ( read more )

Issue #188 | December 28, 2021 | Todd Miller

Looking forward to 2022

I hope you are well. In late June, I sent an email on supply chain issues and the rising cost of metal. Here is my six-month update: In my last update, I said things would be better in early 2022 for metal availability and pricing.  I quit saying that a couple of months ago as the… ( read more )

Issue #187 | December 14, 2021 | Ethan Young

Selling to Architects: Be an Expert, not a Salesperson

In a recent episode of our podcast, Construction Disruption, we interviewed Evan Troxel, professional architect and Architectural Community Director at Tect App, Inc. We work with architects frequently but have had some difficulty selling to them in the past, so an open conversation with Evan was invaluable.  This discussion wasn’t to sell him something. Instead, we wanted… ( read more )

Issue #186 | November 30, 2021 | Ethan Young

Biophilic Design: An Ancient Truth with Modern Benefits

According to Merriam-Webster, biophilia is a “human tendency to interact or be closely associated with nature.” Psychologist Eric Fromm changed the term in the 60s to mean a love of life or nature. Fromm believed that people have an innate desire to be around living things, a belief that wouldn’t be grounded in science for… ( read more )

Issue #185 | November 9, 2021 | Todd Miller

A Moral Dilemma

I recently visited a homeowner considering a metal roof for their home. About 40 years old, this executive home is tucked back in a beautiful, wooded setting next to a pond. The old roof was a single layer of asphalt shingles. I visited because the homeowner had added onto the home several times, creating a… ( read more )

Issue #184 | October 26, 2021 | Ethan Young

Branding: The Hero’s Journey

When you hear branding, what comes to mind? Logos, slogans, colors, research, and buzzwords all come to mind. Branding, in simplest terms, is the unique fingerprint of your business in a customer’s brain. Brands create allegiance, cause division, and imbue meaning into companies and products we interact with daily.   More than marketing, branding is the… ( read more )

Issue #183 | October 13, 2021 | Todd Miller

The Psychology of Selling and Buying

If you think back on your most recent experience buying a new truck or car, my guess is that it went something like this: You did a lot of research, but in the end, you made your decision surprisingly quick. You paid between $40,000 and $80,000. You paid more than you originally wanted to but… ( read more )

Issue #182 | September 21, 2021 | Ethan Young

Hidden Workers and How to Find Them

Labor shortages aren’t new, and they don’t just affect one industry. Exacerbated by COVID, finding workers is tougher than ever. The funny thing is, job openings are climbing too, so why is matching workers with jobs so hard?   Everyone has their version of the answer, political pundits, your outspoken Facebook friend, your family. And all… ( read more )

Issue #181 | September 1, 2021 | Ethan Young

Lessons from a Live Event

A few weeks ago, Isaiah Industries gifted a needy family a new roof through “Roofs of Love.” Larry and Darlene Case, an older couple in Michigan, had a metal roof installed a few years ago, but it was an agricultural panel and wouldn’t last. It had already leaked, and they needed a permanent roof to… ( read more )

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