If you spend much time on the Internet, you’ve likely seen chatbots pop up on the bottom right of your screen when visiting a new site. Usually sporting a friendly message and a generic name, the chatbot has become a staple of many sites. But do they actually help prospective customers? We use a chatbot… ( read more )
In this issue of the Executive Report, we’ll continue our focus on the customer experience. From my sales experience, here’s what the prospect wants to hear from you once you arrive at their home. First, remember the adage: customers want to buy, not be sold. Successful salespeople let their prospects feel in control while they… ( read more )
I recently wrote about the customer experience for metal roofing contractors. Especially during economic downturns, it’s critical to evaluate the experience you provide to prospects and customers. Competition usually increases during these times, and less work is available. I want to discuss how to have a great first impression with prospects and secure more jobs for your… ( read more )
If you run a business or hire, fire, and manage personnel, you know how hard it is to find good, qualified, hard-working employees in the construction industry. Whether more people choose a college degree, the construction industry lacks appeal, wages aren’t competitive, or the career path isn’t compelling, these all contribute to the labor shortage…. ( read more )
The Customer Experience is something contractors often neglect. What does your company deliver to prospects and customers from the moment they learn of you to the time that you complete a sale, and how does that pave the way for a future sale? I’ll cover several aspects of the customer experience over the coming months,… ( read more )
Recently, our marketing team started developing a new tagline for our main brand. We’ve used slogans and taglines before but stopped after some brand restructuring. Our process began with independent brainstorming. We intentionally did this separately, without influencing each other’s ideas. Then we compiled our suggestions and evaluated their effectiveness. After reviewing these initial ideas,… ( read more )
It’s been a year since I wrote to you about the start of our podcast, Construction Disruption. As of that article, we had five episodes recorded; now we’ve published nearly fifty. We’ve switched recording platforms, dealt with technical issues, discussed a wide variety of subjects, and come a long way since then. First, we learned that it… ( read more )
Creativity is a funny thing. We call artists “creatives,” graphics for ads in marketing-speak are “creative,” and we sarcastically refer to ill-fitting solutions as “creative.” We’ve commandeered creativity to mean many things, but is it something valuable for ourselves and our businesses? I recently watched a TED Talk on creativity, a topic that keeps cropping up on… ( read more )
Nowadays, it’s common for the customer to do the work of finding you. You need to be discoverable first, but you really need to nail the customer experience when they show up. This includes favorable reviews right on the front page of Google search. Before we delve into reviews in-depth, here are some general points to… ( read more )
According to IDEO (the design firm that popularized the term), design thinking is marrying the desired result from a human point of view with the technologically feasible and economically viable result. These three areas considered properly create the best balance of fulfilling customer needs, fully utilizing innovations, and maintaining a profitable business. Design thinking offers a deeper… ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
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