Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Residential Roofing Mid-Year Training

Issue #25 | April 15, 2015 | Seth Heckaman


Spring is off to an incredible start for most of our dealers around the country. They have reported a steady flow of leads and are already building a nice backlog – hopefully the same is true for all of you!

As your schedule begins to fill, I wanted to make you aware of an upcoming training event.

Each year, as part of striving to provide the highest level of support and service in the industry, we offer two training events for any contractor interested in specialty metal roofing. We have our Annual Dealer Meeting in February where our dealers convene in Piqua, OH for a week of training and networking. Our keynoter this year was Rich Harshaw of Monopolize Your Marketplace, the renowned marketing expert for home improvements. We just finished editing the videos of Rich’s training from this year’s meeting. Please reply to this email for instructions on how to access and view those videos.

We also offer a Mid-Year Training Event designed for and catered to those individuals new to our products or even metal roofing in general. This year’s Mid-Year Training will be May 19 – 21, 2015 here in Piqua, OH. We will be covering installation basics on the 19th and focus on sales and marketing the 20th and 21st, specifically our fully scripted, in-home sales presentation. Any team member – owners, salespeople, installers, etc. – are welcome and would find it of value. You can learn more, view the agenda items, and register on the website.

I truly hope you can take advantage of this opportunity to learn more about the specialty metal roofing industry and how you can capitalize on this growing market. Please contact me with any questions.

Best of luck as you ramp up for a successful 2015. Please know all of us here at Isaiah Industries are committed to your success and would love to help any way we can.

todd Miller

has spent his entire career in the metal building products manufacturing industry. He is president of Isaiah Industries, an organization recognized as one of the world’s leading metal roofing manufacturers. Todd is currently Vice President of the MRA (Metal Roofing Association) and a Past Chair of MCA (Metal Construction Association). Through his website, he strives to raise the bar on standards and practices to provide property owners with the best possible products for successful roofing projects.

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