Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Special Throwback Edition

Issue #51 | April 27, 2016 | Todd Miller

Issue Number Fifty Two of the Residential Metal Roofing Executive Report! Can you believe it? The exciting thing is that we have so much more to cover – all in effort to continue to build a robust, vibrant, and innovative contractor-driven residential metal roofing industry! We hope that you enjoy the information we bring each issue – and put it to use in your business!

And, we have exciting news – you will soon begin seeing our Residential Metal Roofing Executive articles appearing in Metal Roofing Magazine, both in print and online! We are so very excited about this new way to connect with more contractors. We firmly believe that a rising tide raises all ships and we see that year after year within the Isaiah Industries family of metal roofing dealerships. Growth begets growth. And, the more that contractors connect with each other – iron sharpening iron if you will – the more successful they all become!

So, for Issue Fifty Two, we wanted to do something different. This is going to be a THROWBACK EDITION where we take a quick look at some of the topics we have covered in past issues, and provide you with helpful links to refresh yourself on that information, or perhaps to see it for the first time!

First, we want to “throw you back” just a few weeks ago for a little fun and share with you Isaiah Industries very special (and hilarious!) April Fool’s Video. If you missed it on social media this past April 1, now is your time to join in on the fun and check out our new Chameleon Paint Technology. Feel free to share it on your company’s social media!

So, for a little more seriousness, check out the following ideas and past issues of the Residential Metal Roofing Executive Report!

Issue Two – Chock full of fresh ideas on ways to generate more leads for your business!

Issue Four – How to set homeowner presentation appointments in ways that lead to sales!

Issue Seven – Making sure that your sales people make GREAT first impressions.

Issue Sixteen – The importance of prompt follow-up AND how to sell the durability of metal roofing.

Issue Seventeen – Dealing with “All I want to know is the price.”

Issue Twenty Four – Showing the added home value of a metal roof.

Issue Twenty Six – Making the most of energy efficiency in your sales presentation!

Issue Twenty Seven – Five Hallmarks of a successful residential metal roofing contractor.

Issue Thirty Two – How to build and communicate your Company Story.

Issue Thirty Six – Who buys metal roofs? Your most likely customers defined!

Issue Forty One – The homeowner’s mindset when they think about buying a new roof.

Issue Forty Four – Creating your Marketing Plan.

Issue Forty Six – Generating more referrals!

Issue Fifty – Selling financing.

While these are throwbacks to a few highlights of past issues, remember that our entire archive of past issues is at your fingertips.

As always, if you have things you’d like to see discussed in future editions of the Residential Metal Roofing Executive Report, let us know by dropping an email to me at

We hope that 2016 is shaping up to be a record-breaking year for you, just as it is for so many of the contractors we work with each day. If there is anything we can ever do to help you, let us know! A rising tide does indeed raise all ships!

todd Miller

has spent his entire career in the metal building products manufacturing industry. He is president of Isaiah Industries, an organization recognized as one of the world’s leading metal roofing manufacturers. Todd is currently Vice President of the MRA (Metal Roofing Association) and a Past Chair of MCA (Metal Construction Association). Through his website, he strives to raise the bar on standards and practices to provide property owners with the best possible products for successful roofing projects.

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