Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Surviving COVID-19: You Must Sell in the Midst of Crisis

Issue #148 | March 25, 2020 | Todd Miller


I hope this finds you healthy. Isn’t that the key these days? So far, from what I have seen, most states have allowed construction projects (and manufacturers of construction materials) to continue to operate. Of course, all are directed to take steps to ensure the health and safety of their team and their customers.

Tomorrow, we will hold a very special webinar / conference call with specific information on how home improvement companies can keep selling and operating in the midst of a crisis such as this. This is part of Isaiah Industries Let’s Be Frank monthly webinars and conference calls.

In this session of Let’s Be Frank, Frank Farmer, President of American Metal Roofs and Metal Roofing Consultants, and 35 year industry veteran, will address the COVID-19 pandemic, its growing impact on the economy, and how home improvement companies can survive the disruption. It is never easy to survive a crisis, but is possible with proven tactics including:

  • Separate fact from fiction and become a better leader for your company and community.
  • Take appropriate measures to protect your team members and customers.
  • Proactively address the new objections created by this crisis in your marketing and communication. Frank will offer his own scripting for calls, texts, and email, and review legal consent requirements.
  • Powerful closing tools that give homeowners the confidence and comfort to make a buying decision in the midst of uncertainty.

Time: Mar 26, 2020 11:00 AM Eastern Time (US and Canada)

Join Zoom Meeting webinar at https://zoom.us/j/699388273
Meeting ID: 699 388 273

Or, for conference call, dial 1 646 558 8656 and use Meeting ID 699 388 273

We all need to survive, thrive, and learn from the COVID-19 crisis while staying healthy. Tomorrow’s event will provide great information to help us all do just that. I hope you can join us!

todd Miller

has spent his entire career in the metal building products manufacturing industry. He is president of Isaiah Industries, an organization recognized as one of the world’s leading metal roofing manufacturers. Todd is currently Vice President of the MRA (Metal Roofing Association) and a Past Chair of MCA (Metal Construction Association). Through his website, he strives to raise the bar on standards and practices to provide property owners with the best possible products for successful roofing projects.

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