Now for this issue’s core topic: nailing your value proposition with homeowners. I was recently working with our VP of Sales on a project diving into our business as a whole. We won’t touch on that, but he brought up an excellent point- metal roofing is a premium and often expensive option for most homeowners…. ( read more )
We’re all unfortunately familiar with the stereotype of the untrustworthy contractor who shows up late, doesn’t complete the project, and does a poor job with the work they do manage to finish. Like it or not, a few bad apples have attached this image to our industry. The good news is that each of us… ( read more )
Just this week, I received a piece of writing that represents an incredibly valuable mindset shift for any contractor in the home improvement and renovation industry. (The article I’ll be referencing throughout is worth the read, and you can find it in full here.) If you’re a reader of this series, you’ve no doubt experienced the… ( read more )
Recently, we’ve been revising and refining our sales emails, nurture streams, and even entire campaigns. While you may not employ an advanced plan like this, if you write sales emails to homeowners at all, you know how difficult it can be to capture widespread attention and convert that into sales. No matter how clear your… ( read more )
In 2025, we need to understand that homeowners are buying differently. Alongside the recent decline in leads due to consumer confidence and interest rates, there are widespread changes to consider. It’s no secret that leads are a valuable commodity in the construction world. When leads dry up, times get tough. Understanding your ideal customer’s mindset… ( read more )
We recently interviewed author and speaker Marcus Sheridan of Priceguide.ai about his thoughts on the current struggles of the construction industry with lead generation and the ever-evolving state of SEO. If Marcus’s name sounds familiar, you may have heard of his book, They Ask You Answer, which proposes a unique method of transparency and straightforwardness for sales…. ( read more )
Tariffs and their potential consequences are certainly heavy on the minds of many industries right now. As I discussed in Issue #262, we’re already seeing an impact on metal building materials including roofing. We’ve recently seen manufacturers announcing 6 – 21% price increases to combat the change. With every difficult situation, though, opportunities present themselves. In… ( read more )
Any contractor can quote a homeowner a price for a metal roof, a new kitchen, or replacement windows, but very few focus on discovering and meeting their needs. You can differentiate yourself by creating emotion and establishing yourself as an on-call expert who looks out for them and their home better than anyone else. When… ( read more )
With all the current changes affecting our industry, I wanted to share my thoughts on the state of the residential metal roofing industry. Three primary topics come to mind—leads, insurance, and tariffs. If you haven’t found leads difficult to come by in recent months, consider yourself incredibly fortunate. Most contractors have struggled. There are several… ( read more )
Artificial intelligence is an ever-present topic, encroaching on our digital lives with new technology and smarter implementation from the biggest and brightest companies. Many of us use AI daily to generate ideas, write emails, or simply ask questions. For some, having a digital tool that can learn proves invaluable. As AI becomes a bigger part… ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
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