Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization


Issue #237 | February 7, 2024 | Scott Clifton

What are you hungry for?

A great way to start off 2024 is by reflecting on your current path and what you want to achieve by this time next year. This means working ‘on’ your work and not just ‘for’ your work. Ask yourself these four questions adapted from Chris McChesney’s book, The 4 Disciplines of Execution. Q1:  What is your wildly… ( read more )

Issue #236 | January 24, 2024 | Ethan Young

Behind the Buzzword: Evergreen Content

During your time on the internet, you may have run into the term “evergreen” content. Much like its coniferous cousins, evergreen content doesn’t lose its leaves in the winter. It won’t wear out and stays relevant or “green” for the foreseeable future. Harnessing the power of evergreen content for your content strategy will streamline your… ( read more )

Issue #235 | January 3, 2024 | Ethan Young

Looking Back on 2023 with the RMRER

With 2023 over, I’d like to take this chance to look back on the last year of the Executive Report. Let’s hit the highlights and see where the last 23 issues took us.  We covered quite a few topics last year, from AI to marketing to content creation. Some issues, like our deep dive into the… ( read more )

Issue #234 | November 28, 2023 | Todd Miller

Powerful Strategies to Convert Asphalt Shingle Leads into Metal Roof Sales

How can you turn a shaky lead – even one planning on buying an asphalt roof — into a successful and profitable metal roof sale? Here are some high points from a recent webinar I hosted. I recommend watching the whole thing for a more in-depth look if you have the time.  Click here and enter… ( read more )

Issue #233 | November 7, 2023 | Todd Miller

A Can’t-Miss Opportunity for Metal Roofing Leads

I hope you were able to attend this year’s MetalCon show in Orlando. But in case you missed it, I presented a new seminar titled “Powerful Strategies for Converting Asphalt Shingle Leads to Metal Roof Sales.”  One attendee of the seminar sent me this a few days later:  “I have already put it to use!… ( read more )

Issue #232 | October 25, 2023 | Jeffrey Friend

An Inside Look at Designing a New Brand Identity

We recently revealed a new identity for our oldest brand, Classic Metal Roofing Systems. This includes a new logo, colors, and fonts for company documents. More than just a logo, we opted for a rebrand to more accurately reflect our history in manufacturing; we’ve been at it for over forty years! We offer a suite… ( read more )

Issue #231 | October 11, 2023 | Ethan Young

Two Years of Podcasting: Lessons Learned

It’s been two years since we started our podcast, Construction Disruption. As of the writing of this article, we’ve published 105 episodes with nearly 100 unique guests. We’ve interviewed executives, students, industry experts, speakers, advocates, authors, and even a TV host. And we made it to #9 out of the Top 90 construction podcasts, according to … ( read more )

Issue #230 | September 20, 2023 | Ethan Young

The Trap of Clean Firetrucks

Last month, I shared four writers/leaders/speakers and my favorite pieces of wisdom from each. This month, I want to reference a post from one of those four, Seth Godin.  The blog in question is from 2005, but bear with me. It still holds a great lesson for today, especially regarding the sales climate after COVID. It’s… ( read more )

Issue #229 | September 13, 2023 | Ethan Young

Sales Needs Systems

Last summer, we featured an analysis from Todd Miller on a topic discussed at the annual Metal Roofing Summit: creating a sales system for your company. He specifically emphasized the importance of a systematized sales presentation, which we’ve implemented for our dealers and at our retail operation, too.  “A systematized sales presentation analyzes a homeowner’s needs… ( read more )

Issue #228 | August 22, 2023 | Ethan Young

Four Creators You Should Pay Attention To

While I usually write the Executive Report from my thoughts, experiences, or observations, I’d like to highlight several other content creators whose work I enjoy. Hundreds and thousands of talented people are sharing valuable information, but here are four that I’ve read/watched/listened to over the last few years.  Before I dive into the list, we’d… ( read more )

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