Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Issues

Issue #91 | January 2, 2018 | Todd Miller

What Does It Take To Be Successful?

FW Dodge shows that metal has a 14% share of the residential roofing market in the United States. And that growth is accelerating. Many successful “replacement product” home improvement contractors have integrated metal roofing into their businesses. The requirements for being successful are very similar to any replacement product but considerably different than they are… ( read more )

Issue #63 | October 28, 2016 | Todd Miller

A Changing World Requires New Thinking

I recently attended a workshop designed to help boost creative thinking as it relates to Home Improvement Marketing. The facilitator started the participants with a discussion of how quickly the world we live in is changing, and how those changes impact homeowners as well as the marketing and sales of home improvement products. It really… ( read more )