I hope this finds you well! In this issue of the Residential Metal Roofing Executive Report, I would like to review the additional “green” benefits of residential metal roofing. Whether referring to the sustainability of composite siding or the efficiency of plumbing fixtures, green benefits play a significant role in the decision making process for… ( read more )
In this edition of the Residential Metal Roofing Executive Report, we will return to our series on Selling the Benefits of Residential Metal Roofing to discuss energy efficiency. The energy efficiency of metal roofing must be a critical component of the sales presentation in order to adequately articulate the premium value of metal. We are… ( read more )
In this issue of the Residential Metal Roofing Executive Report, we are going to continue with our series of looking at how to best present the various benefits of metal roofing to homeowners. In the past, we have looked at benefits including beauty, longevity, wind resistance, low weight, and fire resistance. In this issue, we… ( read more )
I hope this finds you well! I am the Sales Manager here at Isaiah Industries and Todd has allowed me to join in this discussion on selling the key benefits of metal roofing. I have learned much as Todd has passed along many of your responses to these reports where you share your own thoughts… ( read more )
2015 is upon us and now is the time to turn on the engine and make things start happening! Let’s continue our series of looking at how to properly present the primary benefits of residential metal roofing to homeowners. In past issues, we have covered Durability, Beauty, and Low Weight. In this issue of the Executive… ( read more )
We have been looking at various key benefits of residential metal roofing and how to properly promote them to homeowners. This issue, I want to discuss a subject which can have a great deal of emotion tied to it but many people do not give it adequate time during the in-home presentation. That is the… ( read more )
It’s so easy as business owners and leaders to get caught up working “in” our businesses but we know that, in reality, growth and advancement only come when we work “on” our businesses. The Residential Metal Roofing Executive Report is designed to give you solid information that you can put to use when working “on”… ( read more )
In this issue of the Residential Metal Roofing Executive Report, we will continue to look at how various benefits of metal roofing are best presented to prospects in the home. In this issue, we will look at how to sell the longevity of metal roofing. This may seem like an intangible benefit but, if presented… ( read more )
This is a very special issue because it marks the first in a series of issues which will focus on the primary benefits of residential metal roofing and how those can best be presented to homeowners. Sadly, many contractors try to sell metal roofing just by giving a bid. However, it’s the contractors who know… ( read more )
Perhaps the most common mistake I see made in the sale of residential metal roofing is a failure of the salesperson to adequately cover all of the product features and benefits, and to do so in an engaging and emotional manner. In most cases, though, the salesperson is asking the homeowner to switch from a… ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
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