Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Issues

Issue #14 | September 24, 2014 | Todd Miller

Selling The Benefits of Metal Roofing

Perhaps the most common mistake I see made in the sale of residential metal roofing is a failure of the salesperson to adequately cover all of the product features and benefits, and to do so in an engaging and emotional manner. In most cases, though, the salesperson is asking the homeowner to switch from a… ( read more )