Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Top Industry Resources

Issue #125 | April 30, 2019 | Todd Miller

The 2019 Metal Roofing Summit is now “in the books”. What a great time of sharing, idea-building, and making friends we had amongst over 100 members of the residential metal roofing business. We are already hard at work on plans to make the 2020 Summit even bigger and better!

This year, we had numerous outside speakers and exhibitors who work hard to serve our industry with state-of-the-art systems and products. In this issue of the Residential Metal Roofing Executive Report, I want to feature some of those top resources that are available to you in the home improvement industry. These are companies who can help you to even greater levels of success.

Todd Miller has nearly 40 years of experience in the metal roofing and home improvement industry. He offers an educational resource as well as prompt answers to questions related to metal roofing, ventilation, lead generation, and in-home sales.

Our closing speaker was Bill Hatch who told us about his life which has led to his most recent book, “Ride The Horses, Feed The Lions.” Bill provides an analysis of the “stylistic salesperson” – an authentic people-person who sells with integrity. Coming from his years of experience with Sears Home Improvement, Bill’s insight helps sales managers lead effective organizations that fully utilize the skills of their salespeople.

Boostpoint offers a streamlined online ad platform for local businesses. They allow you to target, create, submit, and measure digital ad campaigns while building your brand and local recognition. Boostpoint is designed for simplicity and something that contractors can use on their own.

Chem Link formulates and manufactures high-performance adhesives, sealants, coatings, and related products for use throughout the building envelope. Their products combine high performance with safety and environmental compatibility. They do not contain solvents which are linked to problems with fumes, fire and toxic exposure.

Truly a pioneer of the in-home sales industry, Dave Yoho and his team can help your company build and implement systems to enhance many areas of your business including lead generation, appointment setting, and your sales presentation. Their company was represented at the 2019 Metal Roofing Summit but former home improvement contractor Joe Talmon.

Everyone enjoyed our entertainment and emcee for the Tuesday night awards banquet, David McCreary. The host of Ohio’s weekly “Cash Explosion” lottery television show, David is available to provide entertainment or hosting for your next event.

DDK Marketing helps grow your business through targeted direct mail marketing backed by proven data analytics. DDK has delivered millions of pieces of targeted mail with a consistently positive return on investment. Direct mail is making a comeback and DDK Marketing does the work, so you can get more jobs.

Equipter approaches equipment manufacturing from a roofer’s standpoint. Specializing in mobile roofing and dump trailers, their equipment is the envy of the roofing industry. It is designed for ease of use to make jobsites cleaner and more efficient.

Based in Miami, Florida, gFour is a Marketing Consultant that helps its clients get more customers while developing positive relationships that lead to repeat business, increased referrals, and affirming online reviews. They offer a turnkey solution to accelerate your growth and future.

Isaiah Industries is one of the oldest manufacturers of specialty residential metal roofing systems. They have a broad triple-brand (Classic Metal Roofing Systems, Kassel & Irons, and Green American Home) product offering of metal products that look like shingle, slate, shake, and tile. They also produce traditional standing seam roofing in aluminum and steel. Their emphasis, though, is on providing in-home tools, systems, and presentations, as well as training, to ensure the success of resident metal roofing contractors.

MarketSharp offers remodelers, contractors and home service professionals a simple-to-use, web-based Customer Relationship Management (CRM) solution. With MarketSharp can lower lead costs, increase closing ratios, and improve overall office efficiency for greater profit potential. Use MarketSharp to track customer interactions, maintain client relationships, create satisfied referral-giving customers, and have complete visibility into the profitability of your business!

Marlimar has a proven track-record of increasing sales, impacting productivity, and improving customer experiences for home improvement contractors through effective text communications.  Changes in consumer communication behavior have created real challenges.  Marlimar shows companies how to meet consumers on their cellphones and launch conversations to elicit responses.

The MRA is a trade association consisting of residential metal roofing suppliers, manufacturers, and contractors with a goal of increasing the sales of residential metal roofing through raised awareness and perception. Contractors can join the MRA for free at the Bronze level and appear online when consumers search for metal roofing specialists in their area.

Metal Roofing Consultants helps contractors learn the complete in-home sales process for metal roofing. Based upon their years of experience as Michigan’s leading residential metal roofing installer, they provide coaching on lead generation, appointment setting, in-home presentations, and installation management. These proven systems give contractors the confidence they need to succeed in residential metal roofing.

Mosaic provides simple and worry-free financing for solar projects and other home improvements, including metal roofs. Contractors are given user-friendly professional tools that help them close deals faster in the field. Homeowners get flexible financing options for all types of budgets.

RoofAquaGuard offers a full line of roofing underlayments and other products. They manufacture high-performance synthetic and ice and watershield underlayments, as well as a breathable underlayment, an entangled mesh rainscreen product, and a house wrap that is more breathable than the industry leading products. Their focus is also on rapid service and reasonable prices.

StickyLeads offers a suite of products to help contractors generate exclusive leads while building and managing their online presence. By combining services such as Google Ads, behavioral targeting, re-targeting, call tracking and transcription, Google review management, and Facebook advertising StickyLeads provides businesses with many credible leads per month at a very affordable and transparent cost per lead.

Tony is a home improvement contractor with well-honed systems for cost effective lead generation. He specializes in training contractors in the areas of door-to-door marketing, shows and events, referral maximization, and lead handling and conversion.

I hope that these resources are of value to you. It’s a rapidly changing world out there and these sources are at the forefront of change. I encourage you to check them all out and learn more about what they have to offer you. As always, please contact me at 1-800-543-8938, ext. 201 whenever I can be of help.

todd Miller

has spent his entire career in the metal building products manufacturing industry. He is president of Isaiah Industries, an organization recognized as one of the world’s leading metal roofing manufacturers. Todd is currently Vice President of the MRA (Metal Roofing Association) and a Past Chair of MCA (Metal Construction Association). Through his website, he strives to raise the bar on standards and practices to provide property owners with the best possible products for successful roofing projects.

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