Nowadays, it’s common for the customer to do the work of finding you. You need to be discoverable first, but you really need to nail the customer experience when they show up. This includes favorable reviews right on the front page of Google search. Before we delve into reviews in-depth, here are some general points to… ( read more )
According to IDEO (the design firm that popularized the term), design thinking is marrying the desired result from a human point of view with the technologically feasible and economically viable result. These three areas considered properly create the best balance of fulfilling customer needs, fully utilizing innovations, and maintaining a profitable business. Design thinking offers a deeper… ( read more )
As much as we’d like to know the future, who could predict where we are today? Despite this uncertainty, we continue making discoveries, innovating, and advancing. Progress is a part of all areas of life, even though people resist it. Construction, and specifically homebuilding, has done its best to resist the force of change. Although,… ( read more )
The Residential Metal Roofing Executive Report published its first article on March 21, 2014, over eight years ago now. Originally, articles came out monthly, but within a few issues, we switched to twice monthly (we had too much information to share). Since our inception, our goal has been to provide valuable information on marketing, lead-gen,… ( read more )
Dear Friends, We’ve recently published several issues of the Executive Report designed to help you evaluate key areas of your business: Know Your Numbers Lead Management Know Your Audience Evaluate Your Brand Systematize Your Sales Process Including The In-Home Presentation In this issue, we look at your company culture and how much emphasis you put on building… ( read more )
Lately I’ve been thinking about what it takes for a remodeling contractor to go from good to great. At the recent Metal Roofing Summit, Frank Farmer of Metal Roofing Consultants walked us through the attributes of each size of contractor. He was spot-on with his analysis, describing their challenges and needs too. As a result, many attendees pinpointed… ( read more )
Last month we spoke about knowing your audience and adapting your messaging for the best fit. The next step is harnessing your unique writing voice. Writing voices are distinctive, just like audible ones. They reveal a lot about someone, their tendencies, quirks, references, education, mentality, etc. Your voice demonstrates the depth and breadth of your vocabulary, style,… ( read more )
In my experience, successful contractors have a consistent brand. This means 1) your brand matches your preferred identity, and 2) your branding elements are consistent in their design and application. First, let’s discuss matching your brand with your preferred identity. Suppose your brand is a visual representation of your company that creates a memorable and… ( read more )
As a writer, my tone, word choice, complexity, sentence structure, vocabulary, length, format, title, font, introduction, and conclusion change depending on my topic and audience. Texting a friend is loose and informal, with minimal punctuation, slang, and abbreviations. Writing an article for this blog aims to be helpful with a semi-formal style. I sign off… ( read more )
In a recent edition of the Executive Report, we reviewed the key metrics every successful home improvement contractor tracks to manage the trajectory of their business. Many were related to marketing, one of the largest expenses for established home improvement companies. Economies of scale tend to work backward – as a company needs more leads, the… ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
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