Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Issues

Issue #258 | January 23, 2025 | Todd Miller

3 Steps to Help You Thrive In 2025

One of my favorite teachers in high school was Mr. Ross, who taught history and social studies. I had him for Military History. One reason students liked him so much was that he always had extra credit questions on his tests. If you got a perfect score, including the extra credit, you’d get a 105… ( read more )

Issue #257 | January 15, 2025 | Ethan Young

Five Ways to Excel with Google My Business

When a prospect googles “roofing near me,” their first point of contact is likely your Google My Business listing. We’re all likely familiar with this system, even if we didn’t know the name. Most businesses today use a Google My Business listing to display contact information, hours, and services. Any company serving their local community… ( read more )

Issue #256 | December 31, 2024 | Ethan Young

2024 in Review

This year, the Executive Report covered a wide range of topics, with more than 20 issues. Our goal for 2024 was to inform, educate, and help our readers be more effective in running their metal roofing businesses. As always, we strive to discuss new strategies, relevant updates, and experiences from years of metal roofing manufacturing,… ( read more )

Issue #255 | November 21, 2024 | Todd Miller

An Industry-Wide Heat Check

As we head into the last few months of the year with an eye towards 2025, I want to call your attention to the US Remodeler Index (USRI) from Q3 2024. Conducted by Qualified Remodeler and John Burns Research and Consulting, this report is an excellent barometer of the industry’s outlook. Of course, our businesses… ( read more )

Issue #254 | October 22, 2024 | Todd Miller

What Will Differentiate Your Company in The Future of Metal Roofing?

I recently sat down and wrote a white paper detailing my observations of the North American residential metal roofing market over the past 35 years. (Drop me a note if you’d like a copy of it!) We’ve seen significant growth in the market during this period, and I believe we haven’t reached the ceiling yet.  Much… ( read more )

Issue #253 | October 8, 2024 | Jeffrey Friend

A Stellar Value Proposition for Metal Roofing Contractors

We’ve spoken before about the Metal Roofing Alliance (MRA) in one of our articles, and I still believe it’s a fantastic organization worth checking out. I wanted to inform you that they’ve recently introduced a new website with an updated look. I encourage you to check it out for yourself.  Since its founding in the late 1990s, the MRA… ( read more )

Issue #252 | September 25, 2024 | Todd Miller

An Untapped Market Ripe for Innovation

We’ve heard from many metal roofing contractors recently about bidding and roofing historic buildings. In many cases, these projects are even listed on the National Register of Historic Places.  While on the register, those who own or manage the property can still modify and restore it themselves. (Keep in mind that other authorities may have… ( read more )

Issue #251 | September 11, 2024 | Todd Miller

A Lead Generation Goldmine

The summer of 2024 brought mixed results in terms of roofing and home improvement. Contractors in areas that experienced severe storms have stayed busy, while many in other areas have had difficulty generating leads and getting homeowners to commit.  In this issue of the Executive Report, I will discuss a couple of effective but often overlooked… ( read more )

Issue #250 | August 29, 2024 | Todd Miller

Behind the Buzzword: CTA

Buy Now! Learn more! Click here to win! Each of these statements has a common goal- prompting an action from their target audience. Marketing efforts often use this method, known as a call to action, or CTA.  No doubt, you’ve heard the term CTA before, especially if you take care of the marketing efforts for… ( read more )

Issue #249 | August 21, 2024 | Todd Miller

The Energy Opportunity You’ve Been Missing

Did you catch Elon Musk’s recent interview with Donald Trump? I tuned in for part of the interview and caught up with this recap article. One point they discussed reminded me how badly we’re blowing it in the residential roofing industry. It was a moment when the two disagreed with one another.  At one point, they discussed… ( read more )

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