The summer of 2024 brought mixed results in terms of roofing and home improvement. Contractors in areas that experienced severe storms have stayed busy, while many in other areas have had difficulty generating leads and getting homeowners to commit. In this issue of the Executive Report, I will discuss a couple of effective but often overlooked… ( read more )
Buy Now! Learn more! Click here to win! Each of these statements has a common goal- prompting an action from their target audience. Marketing efforts often use this method, known as a call to action, or CTA. No doubt, you’ve heard the term CTA before, especially if you take care of the marketing efforts for… ( read more )
Did you catch Elon Musk’s recent interview with Donald Trump? I tuned in for part of the interview and caught up with this recap article. One point they discussed reminded me how badly we’re blowing it in the residential roofing industry. It was a moment when the two disagreed with one another. At one point, they discussed… ( read more )
A sad reality that I have often noted during my forty years of home improvement industry experience is that, despite years of commitment and hard work, many home improvement and roofing contractors, when they face retirement, haven’t built businesses of significant worth. Rather than leaving behind a marketable business they can sell for profit, they… ( read more )
Many years ago, a successful metal roofing salesperson told me that his first goal with any prospect was to confirm that they liked the look of the product. Ideally, he’d get them to agree that they couldn’t imagine anything looking any better. In his mind, there was no point in discussing other benefits unless they… ( read more )
One topic we’ve brought up in the Executive Report before is the importance of working on your business, not just in your business. One of the best ways to do this is by getting connected with other members of the industry and learning from their experiences. Trade shows are a great way to accomplish this;… ( read more )
This month’s first article is a little different from our standard range of topics. While we traditionally bring you articles on new marketing tactics, innovative technology, interview highlights, or insights from years of experience, this one will be about a unique opportunity any metal roofing or construction professional can take advantage of. While Isaiah Industries… ( read more )
A few years ago, Isaiah Industries started the Facebook group Metal Roof Installers to encourage installers, recognize their work, point them to industry resources, and connect them with contractors or property owners when appropriate. While there is a shortage of skilled installers to serve the rapidly growing residential metal roofing market, connecting them with the right customers is challenging, too. … ( read more )
The Metal Roofing Alliance (MRA) was founded 25 years ago to educate homeowners on the benefits of metal roofing. Isaiah Industries was a founding member of the MRA, and I am blessed to be its current president. A lot has happened over the past 25 years (an understatement, to be sure). We have seen the market share of residential… ( read more )
For many years, companies have used rewards programs to attract new customers and maintain loyalty with existing ones. Early on, airlines and hotel chains set the standard with membership tiers and lounge access. But now, rewards programs have infiltrated grocery stores, gas stations, coffee shops, restaurants, and other retailers. Many companies have built commercials and… ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
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