Those of us in the metal roofing industry love to talk about longevity. We talk about metal roofs lasting 50 years or more. We compare that to roofing materials that homeowners may replace two or even three times. We talk about life-cycle cost, sustainability, and return on investment. Reduced landfill waste and the peace of… ( read more )
For years, contractors have been told they need to “create content.” Write blogs. Post on social media. Make videos. Improve your SEO. Add more pages to your website. We were all in a race to fill up the internet. Today, that advice still holds true, but the reason for doing it is changing dramatically. Your… ( read more )
Today’s homeowner behaves very differently than the homeowner of even 5 years ago. They research extensively online, read reviews, watch YouTube videos, ask AI questions, compare products before ever contacting a contractor, and usually have a preferred solution in mind before the first appointment is scheduled. Yet many premium roofing contractors continue to sell exactly as… ( read more )
For decades, our industry has operated under a fairly predictable model: a homeowner decides they need a new roof, calls three or more contractors, invites each to their home, and then makes a decision after comparing proposals. That buying process is rapidly disappearing. Today’s homeowner has already done much of the “buying” before you ever… ( read more )
How today’s homeowners buy roofing has fundamentally changed. For decades, homeowners followed a fairly predictable process when it came time to replace their roof. They asked a neighbor for recommendations. They checked the yellow pages (remember those?) And they called three or more roofing contractors. Each contractor came out, measured the roof, scribbled out a… ( read more )
They’re Not Calling 5 Contractors AnymoreFor decades, the residential roofing industry followed a fairly predictable pattern. A homeowner realized they needed a new roof. They asked a neighbor for a recommendation, thumbed through the Yellow Pages, or later searched Google. Then they invited 3 to 5 contractors to their home, collected estimates, compared prices, and… ( read more )
One of the most overlooked opportunities in residential roofing sales is also one of the most powerful: the warranty discussion. Too often, warranties are treated as a piece of paper that gets handed to homeowners after the sale. In reality, a well-handled warranty conversation builds trust, differentiates your company, justifies premium pricing, and gives homeowners… ( read more )
Home value is on many homeowners’ minds, and we covered this topic way back in Issue 24. This month’s issue revamps it for today’s market and homeowner. “How much will it increase my home’s value?” is a common question homeowners ask when considering any major home improvement. As building materials evolve and improve, there are… ( read more )
Over the last 40 years, I have seen many changes in how the industry sells quality residential metal roofing. We have an opportunity to elevate how we sell in today’s market. Other than replacement windows, almost no other premium home improvement or home replacement product is sold with the mentality of “show up, measure, present,… ( read more )
It often feels impossible to avoid comparing metal roofing to the elephant in the room, the ever-present asphalt shingle. While asphalt’s majority market share may feel untouchable, it’s important (for you and your prospects) to know that metal has made leaps and bounds in the market over the last few decades. What started as a… ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
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