“How much is this going to cost?” Price is the number one question on any prospect’s mind, especially when dealing with a potentially unfamiliar product like metal roofing. You can present the perfect solution with a stellar installation team to back it up, but if the cost is too high, the homeowner won’t move forward. … ( read more )
Happy 2026! Over my forty years in the residential roofing business, I’ve witnessed many trends and changes come and go. One consistent fact is that these cycles tend to repeat themselves, often driven by the economy and weather patterns. As I look at the current state of the market, eight things come to mind for… ( read more )
This month’s article was contributed by gFour Marketing, the secret back-office marketing team for dozens of home improvement contractors. You spend thousands to land the right lead. The potential customer sees your ad in February, books in March, and wraps in April. The crew installs their new roof, and the homeowner is thrilled. Fast forward a… ( read more )
Sunsetting the federal residential solar tax credit nine years earlier than anticipated has sent ripples through the industry. Contractors who were relying on residential solar installations are left scrambling, searching for a future direction for their businesses. As a result of the news, these companies will be installing far fewer residential solar panels. While I… ( read more )
This month’s article was contributed by gFour Marketing, the secret back-office marketing team for dozens of home improvement contractors. Homeowners make big decisions based on trust. Before they call, visit your website, or let your team onto their property, they look for one thing first: what other people say about you. While referrals will always… ( read more )
This month, we’ll continue our revamp of fundamental topics we first covered over a decade ago. The following example is from Issue #15, over ten years ago, but still quite relevant today. Many contractors try to sell metal roofing just by walking into the home, giving a standard sales pitch, and offering a bid. However,… ( read more )
Over the next several months, we’re rehashing some familiar topics. It’s been over a hundred issues since we originally published these, so we decided it was time to cover them again for our newer readers. Our first example is from Issue #14, over a decade ago. The most common mistake in residential metal roofing sales… ( read more )
Wood shake and shingle roofs are far less prevalent in the United States than they were fifty years ago, with the market share dropping down to just 1-2%. The homeowners making up that last few percent felt that if you wanted the look of wood, then it had to be wood. However, fire concerns and insurance… ( read more )
Whether we’re aware of it or not, we change our speech, writing, and actions to match our surroundings. This adaptation is crucial to success in all areas of life. Without it, we would come across ineffective, awkward, and out of place. We often do this instinctively to gain credibility and feel like part of the… ( read more )
Everyone wants a piece of your time and attention more desperately than ever. Even parts of life that never needed that kind of foothold want in on the action. Consider the ludicrous range of subscription services and the ever-increasing density of emails we all receive daily. Every product or service wants that vital crumb of… ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
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