Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Issues

Issue #253 | October 8, 2024 | Jeffrey Friend

A Stellar Value Proposition for Metal Roofing Contractors

We’ve spoken before about the Metal Roofing Alliance (MRA) in one of our articles, and I still believe it’s a fantastic organization worth checking out. I wanted to inform you that they’ve recently introduced a new website with an updated look. I encourage you to check it out for yourself.  Since its founding in the late 1990s, the MRA… ( read more )

Issue #252 | September 25, 2024 | Todd Miller

An Untapped Market Ripe for Innovation

We’ve heard from many metal roofing contractors recently about bidding and roofing historic buildings. In many cases, these projects are even listed on the National Register of Historic Places.  While on the register, those who own or manage the property can still modify and restore it themselves. (Keep in mind that other authorities may have… ( read more )

Issue #251 | September 11, 2024 | Todd Miller

A Lead Generation Goldmine

The summer of 2024 brought mixed results in terms of roofing and home improvement. Contractors in areas that experienced severe storms have stayed busy, while many in other areas have had difficulty generating leads and getting homeowners to commit.  In this issue of the Executive Report, I will discuss a couple of effective but often overlooked… ( read more )

Issue #250 | August 29, 2024 | Todd Miller

Behind the Buzzword: CTA

Buy Now! Learn more! Click here to win! Each of these statements has a common goal- prompting an action from their target audience. Marketing efforts often use this method, known as a call to action, or CTA.  No doubt, you’ve heard the term CTA before, especially if you take care of the marketing efforts for… ( read more )

Issue #249 | August 21, 2024 | Todd Miller

The Energy Opportunity You’ve Been Missing

Did you catch Elon Musk’s recent interview with Donald Trump? I tuned in for part of the interview and caught up with this recap article. One point they discussed reminded me how badly we’re blowing it in the residential roofing industry. It was a moment when the two disagreed with one another.  At one point, they discussed… ( read more )

Issue #248 | July 30, 2024 | Todd Miller

Build Value Into Your Business

A sad reality that I have often noted during my forty years of home improvement industry experience is that, despite years of commitment and hard work, many home improvement and roofing contractors, when they face retirement, haven’t built businesses of significant worth.  Rather than leaving behind a marketable business they can sell for profit, they… ( read more )

Issue #247 | July 16, 2024 | Todd Miller

Beauty is in the Eye of the Prospect

Many years ago, a successful metal roofing salesperson told me that his first goal with any prospect was to confirm that they liked the look of the product. Ideally, he’d get them to agree that they couldn’t imagine anything looking any better.  In his mind, there was no point in discussing other benefits unless they… ( read more )

Issue #246 | June 27, 2024 | Todd Miller

This Year’s Big Trade Show

One topic we’ve brought up in the Executive Report before is the importance of working on your business, not just in your business. One of the best ways to do this is by getting connected with other members of the industry and learning from their experiences. Trade shows are a great way to accomplish this;… ( read more )

Issue #245 | June 20, 2024 | Ethan Young

A Can’t-Miss Metal Roofing Opportunity

This month’s first article is a little different from our standard range of topics. While we traditionally bring you articles on new marketing tactics, innovative technology, interview highlights, or insights from years of experience, this one will be about a unique opportunity any metal roofing or construction professional can take advantage of.  While Isaiah Industries… ( read more )

Issue #244 | May 29, 2024 | Todd Miller

Connect with Metal Roofing Installers

A few years ago, Isaiah Industries started the Facebook group Metal Roof Installers to encourage installers, recognize their work, point them to industry resources, and connect them with contractors or property owners when appropriate. While there is a shortage of skilled installers to serve the rapidly growing residential metal roofing market, connecting them with the right customers is challenging, too. … ( read more )

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