We recently interviewed author and speaker Marcus Sheridan of Priceguide.ai about his thoughts on the current struggles of the construction industry with lead generation and the ever-evolving state of SEO. If Marcus’s name sounds familiar, you may have heard of his book, They Ask You Answer, which proposes a unique method of transparency and straightforwardness for sales…. ( read more )
Tariffs and their potential consequences are certainly heavy on the minds of many industries right now. As I discussed in Issue #262, we’re already seeing an impact on metal building materials including roofing. We’ve recently seen manufacturers announcing 6 – 21% price increases to combat the change. With every difficult situation, though, opportunities present themselves. In… ( read more )
Any contractor can quote a homeowner a price for a metal roof, a new kitchen, or replacement windows, but very few focus on discovering and meeting their needs. You can differentiate yourself by creating emotion and establishing yourself as an on-call expert who looks out for them and their home better than anyone else. When… ( read more )
With all the current changes affecting our industry, I wanted to share my thoughts on the state of the residential metal roofing industry. Three primary topics come to mind—leads, insurance, and tariffs. If you haven’t found leads difficult to come by in recent months, consider yourself incredibly fortunate. Most contractors have struggled. There are several… ( read more )
Artificial intelligence is an ever-present topic, encroaching on our digital lives with new technology and smarter implementation from the biggest and brightest companies. Many of us use AI daily to generate ideas, write emails, or simply ask questions. For some, having a digital tool that can learn proves invaluable. As AI becomes a bigger part… ( read more )
I was recently asked an interesting question by a contractor who was thinking about entering the residential metal roofing industry. They asked me, “How should I vet potential new suppliers or manufacturers?” My response was, “Ask them ‘What are you going to do to make sure that my first three jobs are successful for my… ( read more )
In this month’s issue of Metal Roofing Magazine, Isaiah Industries’ President Todd Miller shared some valuable insights on finding success as a metal roofing contractor. I want to highlight several of these that should be helpful as we get closer to the busy season. If you’d like to read the entire article, click here. First, Todd… ( read more )
One of my favorite teachers in high school was Mr. Ross, who taught history and social studies. I had him for Military History. One reason students liked him so much was that he always had extra credit questions on his tests. If you got a perfect score, including the extra credit, you’d get a 105… ( read more )
When a prospect googles “roofing near me,” their first point of contact is likely your Google My Business listing. We’re all likely familiar with this system, even if we didn’t know the name. Most businesses today use a Google My Business listing to display contact information, hours, and services. Any company serving their local community… ( read more )
This year, the Executive Report covered a wide range of topics, with more than 20 issues. Our goal for 2024 was to inform, educate, and help our readers be more effective in running their metal roofing businesses. As always, we strive to discuss new strategies, relevant updates, and experiences from years of metal roofing manufacturing,… ( read more )
As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.
We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!
You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.
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