Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization


Issue #171 | March 23, 2021 | Ethan Young

Why should you write a case study?

Industry News Isaiah Industries is proud to sponsor LeadCon 2021, a lead generation event for the home improvement and remodeling industry. Led by Tony Hoty, a sales and lead generation master, this two-day event takes place May 19th-20th in Orlando for $595. With Isaiah Industries as your sponsor, that cost drops to $95, a spectacular… ( read more )

Issue #170 | March 11, 2021 | Todd Miller

Special Report: Discontinued Products

2 Manufacturers Leave Contractors Scrambling Despite an ever-growing market share for residential metal roofing, major players  CertainTeed and Tamko in the roofing industry recently announced their metal shingle product lines’ discontinuation. Virtually “out of the blue” from what I understand, the Matterhorn and MetalWorks lines of metal shingles, aimed primarily at the residential market, are unavailable. This news… ( read more )

Issue #169 | March 9, 2021 | Ethan Young

The Importance of Video in Sales

Welcome to another issue of the Executive Report, your source for information on sales, installation, and marketing for residential metal roofing. In our last issue, we discussed how to deal with the current price increases the construction industry is experiencing. By carefully monitoring your numbers, quoting each job based on new costs, and performing cost analysis on… ( read more )

Issue #168 | February 26, 2021 | Ethan Young

How to handle current price increases

I hope this issue of the Executive Report finds you and yours well. Winter weather caused us to close this month, with some of the most snow we’ve had in a long time. Hopefully, you’ve been able to continue working safely as we move towards another busy metal roofing season. In the Executive Report’s last issue, we discussed… ( read more )

Issue #167 | February 9, 2021 | Ethan Young

Would your customers vouch for your products?

I hope this finds you and yours well. In this issue of the Executive Report, we’ll discuss testimonials and their effectiveness as a marketing technique. Imagine you’re in the market for something new. You search for it on Google, then go to the first website that pops up. Everything looks good, so you check out… ( read more )

Issue #166 | January 21, 2021 | Ethan Young

Your website is your first impression, so how can you make a good one?

I hope this issue of the Executive Report finds you well. In our last issue, we covered the process of updating your needs analysis as your customer’s lives change. With more people working from home, using more energy, and improving their homes, demands are changing. Metal roofing can address these with energy savings, longer lifespan, and high quality…. ( read more )

Issue #165 | January 6, 2021 | Ethan Young

Your customer’s needs are changing, so are you keeping up?

I hope this issue of the Executive Report finds you well. As we move into a new year, consider how things changed in 2020. Life looks a lot different in January 2021, especially as your customer’s needs shift. Analyzing these needs means asking questions to understand their situation and applying your knowledge to solve their… ( read more )

Issue #164 | December 22, 2020 | Ethan Young

Succeeding On The “Proving Ground” Of Sales

I hope this report finds you and yours well. As 2020 comes to a close, the final issue of the Executive Report for the year is about finding success on the “proving ground” of sales. In a previous issue, we talked about discovering your competitive advantage and using it to attract customers. Building on this, focus on… ( read more )

Issue #163 | December 8, 2020 | Ethan Young

Stick With Your Manufacturer for a Smooth Installation Process

Welcome to another issue of the Executive Report, our newsletter updating you on sales, marketing, and installation in residential metal roofing. In our last issue, we covered competitive advantage and how it defines your business’s success. In this issue, we’ll focus on how to make the installation process hassle-free. Before an installation, prepare the relevant information…. ( read more )

Issue #162 | November 24, 2020 | Ethan Young

What’s Your Competitive Advantage, Or Why Do People Buy From You?

I hope this finds you well. Welcome to this issue of the Executive Report, our twice-monthly article series bringing you valuable information on marketing, sales, and installation. Last issue, we discussed how to start flying a drone for your roofing business. In this issue, we’ll be discussing competitive advantage, how to define yours, and its purpose for… ( read more )

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