Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Issues

Issue #137 | October 9, 2019 | Todd Miller

Target Marketing Is Dead; Target Messaging Is Alive

I hope this finds you well. In this issue of the Executive Report, we want to look at an issue of critical concern – how to make your Marketing expenditures be effective! There are two big problems in the world of Marketing these days: Marketing costs keep increasing. Response rates keep decreasing. That’s pretty dismal,… ( read more )

Issue #136 | September 25, 2019 | Todd Miller

Are You REALLY Using A Sales Presentation?

I hope this finds you well. I think that this issue of the Residential Metal Roofing Executive Report gets to the core of what puts home improvement industry leaders at the front of the pack. Many home improvement contractors think that their company is using some sort of formal sales presentation when they get in… ( read more )

Issue #135 | September 17, 2019 | Todd Miller

The Sales Funnel Is Dead

I hope this finds you well. So, did the subject of this issue of the Residential Metal Roofing Executive Report catch your eye? We all hear about the “Sales Funnel” and we build our businesses to take advantage of this funnel – even though experts agree that the funnel died years ago! We’re going to… ( read more )

Issue #134 | August 30, 2019 | Todd Miller

Engage Your Leads Deeply With Website Live Chat

I hope this finds you well. As always, thank you for being a faithful reader of the Residential Metal Roofing Executive Report. In this issue, we want to take a look at a trending way to make your website more powerful. What we will be discussing is something that, if you’re not doing it, you’re… ( read more )

Issue #133 | August 20, 2019 | Todd Miller

Residential Roofing Combined With Solar Is The Future

In this issue of the Residential Metal Roofing Executive Report, we will discuss why, starting now, Solar Energy is one of the biggest things to ever hit the home improvement industry. But, first, I want to share a valuable opportunity with you. This Thursday, August 22, starting at 11 am Eastern, we will continue our… ( read more )

Issue #132 | July 30, 2019 | Todd Miller

Don’t Fly Off The Track At The Top Of The Hill!

I was out traveling last week and had the opportunity to meet with some great customers as well as with some of our great competitors. A common point of discussion was that everyone is busy, busy, busy! That is great news, of course, but something I kept hearing was that contractors are finding it difficult… ( read more )

Issue #131 | July 8, 2019 | Todd Miller

Eliminate The Competition With Your Expertise

I hope this finds you well. Now that better weather seems to be prevailing in many areas of the country, it seems that projects are getting back on track! Here in the Executive Report, we like to focus on ways to bring extra success to home improvement contractors. While our focus is often on metal… ( read more )

Issue #130 | June 26, 2019 | Todd Miller

Are All Metal Roofs Created Equal?

Something is weighing heavily on me today – the future of our industry. I had a contractor send me an email yesterday and, while I am paraphrasing a bit, here’s what he asked me: “All of this talk you make about different types of metal roofs seems like hocus-pocus to me, Todd. I’m a contractor… ( read more )

Issue #129 | June 10, 2019 | Todd Miller

Is High-End Residential Metal Roofing Right For Your Company?

I hope this finds you well. We recently wrapped up a series on “benchmark characteristics” of successful residential metal roofing contractors. We had some great responses as fresh ideas and strategies came to light. In this issue of the Executive Report, we want to look at two key questions. What products have been sold in… ( read more )

Issue #128 | May 30, 2019 | Todd Miller

Align Yourself With the Best Suppliers

While I know how easy it is to get tied up in the daily activities of running a business, don’t forget to always be driving toward your preferred future by investing in that future as well! A great opportunity to do that is our 2019 Mid-Year Training, coming up June 17 – 19 in Piqua,… ( read more )

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