Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization


Issue #243 | May 14, 2024 | Todd Miller

How to take your metal roofing efforts to the next level

The Metal Roofing Alliance (MRA) was founded 25 years ago to educate homeowners on the benefits of metal roofing. Isaiah Industries was a founding member of the MRA, and I am blessed to be its current president.  A lot has happened over the past 25 years (an understatement, to be sure). We have seen the market share of residential… ( read more )

Issue #242 | April 30, 2024 | Todd Miller

A Novel Idea to Create Customer Loyalty

For many years, companies have used rewards programs to attract new customers and maintain loyalty with existing ones. Early on, airlines and hotel chains set the standard with membership tiers and lounge access. But now, rewards programs have infiltrated grocery stores, gas stations, coffee shops, restaurants, and other retailers. Many companies have built commercials and… ( read more )

Issue #241 | April 16, 2024 | Todd Miller

How to Become the “Roofing Guy” of Choice

As consumers, we are creatures of habit. We tend to visit the same grocery store and gas station every time. We buy from the same websites online. We stick with the same brands of deodorant, shampoo, and dish soap. Even when less frequent needs arise, like a new car or home remodeling project, we tend… ( read more )

Issue #240 | March 29, 2024 | Ethan Young

Anodized Aluminum Shingles: Metal Roofing Innovation

The metal roofing industry is ripe for innovation. Over the years, we’ve seen integrated solar panels, advances in coating technology, entirely new materials, and countless new profiles, colors, and styles. Still, two major metals make up most of the market: steel and aluminum.  Steel is a robust, more affordable option carried by most metal roofing… ( read more )

Issue #239 | March 20, 2024 | Ethan Young

Improving Your Sales Efforts with AI

In July last year, we interviewed Sebastian Jimenez of Rilla on his company and how they utilize AI to improve sales efficiency. AI is a hot topic in tech and on social media, but integrating it into home improvement requires Sebastian and his team to take a unique approach.  You just have to read Rilla’s tagline to… ( read more )

Issue #238 | February 27, 2024 | Ethan Young

Superheroes and Satisfied Customers

We’ve written about the book Building a StoryBrand before, but with the busy season fast approaching, it’s worth revisiting the lessons author Donald Miller shares. From the first paragraph, Miller challenges a commonly held idea: sell your company to customers. He says, “Customers don’t generally care about your story; they care about their own.” This… ( read more )

Issue #237 | February 7, 2024 | Scott Clifton

What are you hungry for?

A great way to start off 2024 is by reflecting on your current path and what you want to achieve by this time next year. This means working ‘on’ your work and not just ‘for’ your work. Ask yourself these four questions adapted from Chris McChesney’s book, The 4 Disciplines of Execution. Q1:  What is your wildly… ( read more )

Issue #236 | January 24, 2024 | Ethan Young

Behind the Buzzword: Evergreen Content

During your time on the internet, you may have run into the term “evergreen” content. Much like its coniferous cousins, evergreen content doesn’t lose its leaves in the winter. It won’t wear out and stays relevant or “green” for the foreseeable future. Harnessing the power of evergreen content for your content strategy will streamline your… ( read more )

Issue #235 | January 3, 2024 | Ethan Young

Looking Back on 2023 with the RMRER

With 2023 over, I’d like to take this chance to look back on the last year of the Executive Report. Let’s hit the highlights and see where the last 23 issues took us.  We covered quite a few topics last year, from AI to marketing to content creation. Some issues, like our deep dive into the… ( read more )

Issue #234 | November 28, 2023 | Todd Miller

Powerful Strategies to Convert Asphalt Shingle Leads into Metal Roof Sales

How can you turn a shaky lead – even one planning on buying an asphalt roof — into a successful and profitable metal roof sale? Here are some high points from a recent webinar I hosted. I recommend watching the whole thing for a more in-depth look if you have the time.  Click here and enter… ( read more )

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