Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization


Issue #181 | September 1, 2021 | Ethan Young

Lessons from a Live Event

A few weeks ago, Isaiah Industries gifted a needy family a new roof through “Roofs of Love.” Larry and Darlene Case, an older couple in Michigan, had a metal roof installed a few years ago, but it was an agricultural panel and wouldn’t last. It had already leaked, and they needed a permanent roof to… ( read more )

Issue #180 | August 24, 2021 | Jeffrey Friend

The Ripple Effect on a Global Scale: Delays, Shortages, and Price Increases

This week, I sat in on a webinar, Global Supply Chain Disruption. Keith Prather, co-founder of Armada Corporate Intelligence, had prepared it to shed some light on the current shipping delays affecting people worldwide. I’m sure we’ve all experienced these, as manufacturers struggle to fulfill orders and send out shipments. Raw materials can’t make it fast enough,… ( read more )

Issue #179 | August 4, 2021 | Ethan Young

Why Podcasts are Great Marketing Tools

Hello and welcome to the Executive Report, where we share information, industry news, upcoming changes, advice, and ideas to better you and your metal roofing business.  Last time, we dove into Malcolm Gladwell’s Blink, discussing the value of first impressions and quick judgments. Gladwell believes a ‘blink’ captures a wealth of information and influences decisions later. We… ( read more )

Issue #178 | July 21, 2021 | Ethan Young

Blink: First Impressions Set the Tone

Welcome back to the Executive Report, the twice-monthly article series updating you on metal roofing, sales, marketing, and installation. Our last report covered the difference between chasing the cheapest product and providing a premium product to your customers. Many contractors and customers want cheaper, not better, but like the old adage says, “you get what you pay… ( read more )

Issue #177 | July 7, 2021 | Todd Miller

Building Value Makes You Money And Differentiates Your Business

I regularly ask home improvement contractors: “What’s your favorite brand of metal roofing?” Recently, two of them answered with “Whatever I can get the cheapest.” Wow. My mind was blown. Their answers were probably influenced by the recent rise in prices of building materials, including metal roofing. I’ll give them the benefit of the doubt… ( read more )

Issue #176 | June 22, 2021 | Ethan Young

David and Goliath: A Tale of Two Industries

Welcome back to the Executive Report, a twice-monthly source of sales, marketing, and installation tips for the metal roofing industry. Our last article covered the basics of passive house design and how metal roofing might play a major role in its rise. Most of us are familiar with the old story of David and Goliath,… ( read more )

Issue #175 | June 8, 2021 | Ethan Young

Passive House Design and Metal Roofing: A Perfect Fit

Welcome back to the Executive Report, a twice-a-month article on sales, marketing, and installation in the metal roofing world. Our last story was on reasons to join industry groups, mainly for their benefits and capability to further your business. In this issue, we’ll discuss a unique way of homebuilding: passive house design. Passive is complacent,… ( read more )

Issue #174 | May 18, 2021 | Ethan Young

Why join an industry association? 

Joining an industry group has many perks, and if you aren’t a part of one yet, consider joining. Marketing resources, continuing education, and another avenue to connect with customers are great reasons to become a member

Issue #173 | May 6, 2021 | Todd Miller

The Great Winnowing of 2022

Industry News Courtesy of Roofing Contractor, GAF recently announced a $100M investment in a 15% recycled-content shingle, one made from worn-out shingles that would be thrown away. While there have been attempts to make a recycled-content asphalt shingle in the past, this new project may finally be commercially viable, not just environmentally beneficial. In this… ( read more )

Issue #172 | April 27, 2021 | Ethan Young

How non-linear sales presentations save you time and make you money

Industry News Metal Roofing Magazine recently published its list of the 17th annual Metal of Honor winners, featuring thirty-seven of the best suppliers in the metal roofing industry. The award winners for 2021 span across all categories, from roofing panels to fasteners, underlayment, coatings, tooling, and more, all while demonstrating their “quality products, excellent service,… ( read more )

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