Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization


Issue #233 | November 7, 2023 | Todd Miller

A Can’t-Miss Opportunity for Metal Roofing Leads

I hope you were able to attend this year’s MetalCon show in Orlando. But in case you missed it, I presented a new seminar titled “Powerful Strategies for Converting Asphalt Shingle Leads to Metal Roof Sales.”  One attendee of the seminar sent me this a few days later:  “I have already put it to use!… ( read more )

Issue #232 | October 25, 2023 | Jeffrey Friend

An Inside Look at Designing a New Brand Identity

We recently revealed a new identity for our oldest brand, Classic Metal Roofing Systems. This includes a new logo, colors, and fonts for company documents. More than just a logo, we opted for a rebrand to more accurately reflect our history in manufacturing; we’ve been at it for over forty years! We offer a suite… ( read more )

Issue #231 | October 11, 2023 | Ethan Young

Two Years of Podcasting: Lessons Learned

It’s been two years since we started our podcast, Construction Disruption. As of the writing of this article, we’ve published 105 episodes with nearly 100 unique guests. We’ve interviewed executives, students, industry experts, speakers, advocates, authors, and even a TV host. And we made it to #9 out of the Top 90 construction podcasts, according to … ( read more )

Issue #230 | September 20, 2023 | Ethan Young

The Trap of Clean Firetrucks

Last month, I shared four writers/leaders/speakers and my favorite pieces of wisdom from each. This month, I want to reference a post from one of those four, Seth Godin.  The blog in question is from 2005, but bear with me. It still holds a great lesson for today, especially regarding the sales climate after COVID. It’s… ( read more )

Issue #229 | September 13, 2023 | Ethan Young

Sales Needs Systems

Last summer, we featured an analysis from Todd Miller on a topic discussed at the annual Metal Roofing Summit: creating a sales system for your company. He specifically emphasized the importance of a systematized sales presentation, which we’ve implemented for our dealers and at our retail operation, too.  “A systematized sales presentation analyzes a homeowner’s needs… ( read more )

Issue #228 | August 22, 2023 | Ethan Young

Four Creators You Should Pay Attention To

While I usually write the Executive Report from my thoughts, experiences, or observations, I’d like to highlight several other content creators whose work I enjoy. Hundreds and thousands of talented people are sharing valuable information, but here are four that I’ve read/watched/listened to over the last few years.  Before I dive into the list, we’d… ( read more )

Issue #227 | August 9, 2023 | Ethan Young

AI Writing: pipe dream or perfectly usable?

Most, if not all, of our readers are familiar with the concept of AI and generating text from services like Chat GPT. Maybe you’ve considered enlisting AI to write your blog posts, social media captions, or even emails. (Quick disclaimer, every issue of the Executive Report until now has been straight from the brain of… ( read more )

Issue #226 | July 28, 2023 | Ethan Young

Take Control of Your Messaging

“Today’s buyers spend so much time self-educating, by the time they reach a sales meeting they are really well-informed. At that point, they don’t need a pitch or an over-stuffed presentation. They need a real conversation about meeting their unique needs. Don’t go with the hard pitch or the memorized presentation. Lead with humanity, and… ( read more )

Issue #225 | July 12, 2023 | Ethan Young

Behind the Buzzword: Culture

Like many other terms thrown around in business, culture is mentioned as a crucial part of every company. It’s a compass guiding the employees to a true North set by the leadership and a mindset parroted across the board. We see culture listed on LinkedIn job postings and discussed by recruiters. We see it on… ( read more )

Issue #224 | June 21, 2023 | Jeffrey Friend

Customer Experience: Post-Purchase Communication

The first few days after a buyer signs a contract are critical for home improvement contractors. Unfortunately, many contractors leave this period up to chance instead of seizing the opportunity to secure the project.  Depending upon where you live, how you sell, and where the contract is signed, there’s likely a period of rescission where… ( read more )

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