Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.

Issues

Issue #116 | November 27, 2018 | Todd Miller

Value-Added Sales

I hope that you had a wonderful Thanksgiving with family and friends. Now that the holiday season is officially upon us, this also marks the time of planning for 2019. That time when you start to think about new initiatives for your company, and how you will best face the new challenges of the new… ( read more )

Issue #115 | November 13, 2018 | Todd Miller

Needs-Oriented Selling

Do you find it hard to believe that it is November? I know that I do. I hope that you are anticipating a great Thanksgiving with family and friends. I saw some recent statistics and, for 2017, they reported metal at a 12% share of the residential roofing market. That makes it the second most… ( read more )

Issue #114 | October 31, 2018 | Todd Miller

Permission-Based Selling

Before we get into our topic this issue, I want to invite you to attend our next “Let’s Be Frank” free conference call! This call will be held on Thursday, November 1 at 11 a.m. Eastern and will feature a conversation with leading metal roofing expert Frank Farmer, president of American Metal Roofs in Michigan…. ( read more )

Issue #113 | October 16, 2018 | Todd Miller

Simplified Sales Process

This week, we’re bringing you a “Special Issue” of the Residential Metal Roofing Executive Report with a Simplified Sales System that can dramatically increase the close ratios and profit margins from “unsystematized” sales people. A key for any organization or individual wishing to achieve high sales success is to develop and consistently follow a systematized… ( read more )

Issue #109 | August 24, 2018 | Todd Miller

It’s Always About Price

Welcome to our newest issue of the Residential Metal Roofing Executive Report. I trust that you are very busy. Of course, as all successful contractors know, you can never “rest on your laurels.” Rather, “Continuous Improvement” is the name of the game. So, did the subject line of this email raise your eyebrows? “It’s Always… ( read more )

Issue #108 | August 6, 2018 | Todd Miller

Total Industry Knowledge

I hope this finds you well and having a busy season. As always, we are seeing huge homeowner enthusiasm for the beauty, durability, and energy efficiency of metal roofing. Did you know that metal has about a 13% share of the residential roofing market – second only to asphalt shingles? Quite a huge change from… ( read more )

Issue #105 | June 29, 2018 | Todd Miller

In The Roofing Biz? Then You’re In The Energy Biz!

In this issue of the Executive Report, we will take a short break from our current series on “What Does It Take To Be Successful?” and take a look at something that cannot be ignored by roofing and home improvement contractors – Energy. For many years, I have said the following: “If you’re in the… ( read more )

Issue #97 | March 16, 2018 | Seth Heckaman

Managing Homeshow Leads

Homeshow season has officially begun. Whether a weekend show in a small market, or a major city’s ten-day marathon show, we have heard from multiple dealers that consumer interest is strong. Homeowners are breaking free from winter and starting to plan this year’s projects. A strong sign for 2018! We have always seen homeshows be… ( read more )

Issue #95 | February 22, 2018 | Seth Heckaman

Metal Roofing Summit

Though we are not yet to Spring, I know you are incredibly busy and home show season is right around the corner. I would encourage you to revisit our past issue on Shows and Events to review the best practices we have learned from our dealers in order to maximize your opportunities. In the Residential… ( read more )

Issue #87 | October 27, 2017 | Todd Miller

Stop Sales Slumps

In this issue of the Residential Metal Roofing Executive Report, we want to tackle a subject that is so critical to the success of any sales organization – what do you do when a salesperson is in a slump? Let’s dig right in and take a look … We’ve all seen it before. A salesperson… ( read more )

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