Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.

Issues

Issue #113 | October 16, 2018 | Todd Miller

Simplified Sales Process

This week, we’re bringing you a “Special Issue” of the Residential Metal Roofing Executive Report with a Simplified Sales System that can dramatically increase the close ratios and profit margins from “unsystematized” sales people. A key for any organization or individual wishing to achieve high sales success is to develop and consistently follow a systematized… ( read more )

Issue #109 | August 24, 2018 | Todd Miller

It’s Always About Price

Welcome to our newest issue of the Residential Metal Roofing Executive Report. I trust that you are very busy. Of course, as all successful contractors know, you can never “rest on your laurels.” Rather, “Continuous Improvement” is the name of the game. So, did the subject line of this email raise your eyebrows? “It’s Always… ( read more )

Issue #108 | August 6, 2018 | Todd Miller

Total Industry Knowledge

I hope this finds you well and having a busy season. As always, we are seeing huge homeowner enthusiasm for the beauty, durability, and energy efficiency of metal roofing. Did you know that metal has about a 13% share of the residential roofing market – second only to asphalt shingles? Quite a huge change from… ( read more )

Issue #105 | June 29, 2018 | Todd Miller

In The Roofing Biz? Then You’re In The Energy Biz!

In this issue of the Executive Report, we will take a short break from our current series on “What Does It Take To Be Successful?” and take a look at something that cannot be ignored by roofing and home improvement contractors – Energy. For many years, I have said the following: “If you’re in the… ( read more )

Issue #97 | March 16, 2018 | Seth Heckaman

Managing Homeshow Leads

Homeshow season has officially begun. Whether a weekend show in a small market, or a major city’s ten-day marathon show, we have heard from multiple dealers that consumer interest is strong. Homeowners are breaking free from winter and starting to plan this year’s projects. A strong sign for 2018! We have always seen homeshows be… ( read more )

Issue #95 | February 22, 2018 | Seth Heckaman

Metal Roofing Summit

Though we are not yet to Spring, I know you are incredibly busy and home show season is right around the corner. I would encourage you to revisit our past issue on Shows and Events to review the best practices we have learned from our dealers in order to maximize your opportunities. In the Residential… ( read more )

Issue #87 | October 27, 2017 | Todd Miller

Stop Sales Slumps

In this issue of the Residential Metal Roofing Executive Report, we want to tackle a subject that is so critical to the success of any sales organization – what do you do when a salesperson is in a slump? Let’s dig right in and take a look … We’ve all seen it before. A salesperson… ( read more )

Issue #83 | September 1, 2017 | Seth Heckaman

Creating Urgency

As I have talked with our dealers the past few weeks, I have consistently heard salespeople lament the end-of-summer struggle against lack of consumer urgency. Homeowners are trying to squeeze in as much as they can before Labor Day and school starting, so finalizing their roofing decision becomes less of a priority. It is frustrating… ( read more )

Issue #82 | August 18, 2017 | Todd Miller

Consumer Adoption Patterns

Residential metal roofing has the unique distinction of being a product that can be attractive to homeowners who fit all of the conventional five “consumer adoption patterns.” In this issue of the Residential Metal Roofing Executive Report, we’re going to examine each of those five consumer types, and discuss how you identify them and what… ( read more )

Issue #80 | July 21, 2017 | Todd Miller

Keeping Your Prospect’s Pain Front and Center

Here’s a quick story that I like to tell home improvement sales organizations: Very few people really like to go to the dentist. In fact, most of us will say that we dread it. We even make sarcastic jokes along the lines of “That’s about as fun as a root canal.” But, when do we… ( read more )

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