Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Issues

Issue #135 | September 17, 2019 | Todd Miller

The Sales Funnel Is Dead

I hope this finds you well. So, did the subject of this issue of the Residential Metal Roofing Executive Report catch your eye? We all hear about the “Sales Funnel” and we build our businesses to take advantage of this funnel – even though experts agree that the funnel died years ago! We’re going to… ( read more )

Issue #127 | May 14, 2019 | Todd Miller

Small Things can Lead To Big Sales

I hope this finds you well. In this issue of the Residential Metal Roofing Executive Report, I want to share a few small things that you can do during the in-home sales process to help you win more work for your company. First, though, I want to share two upcoming educational opportunities: On Thursday, May… ( read more )

Issue #124 | March 18, 2019 | Todd Miller

The Differences Of Selling Specialty Products

I hope this finds you well. Once again, I want to remind you to register for the 2019 Metal Roofing Summit. This FREE CONFERENCE takes place April 15 – 17 near Dayton, Ohio. This is the only annual national conference committed to helping contractors operate successful residential metal roofing businesses. Registration is filling quickly with… ( read more )

Issue #119 | January 15, 2019 | Todd Miller

Making The Labor Shortage Work To Your Advantage

Here at Isaiah Industries, authors of the Residential Metal Roofing Executive Report, we hear the following from contractors every day: “The limiting factor to my business growth is finding skilled labor to do installation.” It’s a very serious situation and we do not see any potential for it to get better even if the economy… ( read more )

Issue #118 | January 8, 2019 | Todd Miller

The In-Home Presentation

Here we are – 2019! Prince’s song “1999,” which came out in 1982, envisions a time that is now 20 years in our rear view mirror! Can you believe it? I love it when I hear someone say “Oh, how I wish we could go back to those days!” Because my response is “Seriously?!?! You… ( read more )

Issue #116 | November 27, 2018 | Todd Miller

Value-Added Sales

I hope that you had a wonderful Thanksgiving with family and friends. Now that the holiday season is officially upon us, this also marks the time of planning for 2019. That time when you start to think about new initiatives for your company, and how you will best face the new challenges of the new… ( read more )

Issue #115 | November 13, 2018 | Todd Miller

Needs-Oriented Selling

Do you find it hard to believe that it is November? I know that I do. I hope that you are anticipating a great Thanksgiving with family and friends. I saw some recent statistics and, for 2017, they reported metal at a 12% share of the residential roofing market. That makes it the second most… ( read more )

Issue #114 | October 31, 2018 | Todd Miller

Permission-Based Selling

Before we get into our topic this issue, I want to invite you to attend our next “Let’s Be Frank” free conference call! This call will be held on Thursday, November 1 at 11 a.m. Eastern and will feature a conversation with leading metal roofing expert Frank Farmer, president of American Metal Roofs in Michigan…. ( read more )

Issue #113 | October 16, 2018 | Todd Miller

Simplified Sales Process

This week, we’re bringing you a “Special Issue” of the Residential Metal Roofing Executive Report with a Simplified Sales System that can dramatically increase the close ratios and profit margins from “unsystematized” sales people. A key for any organization or individual wishing to achieve high sales success is to develop and consistently follow a systematized… ( read more )

Issue #109 | August 24, 2018 | Todd Miller

It’s Always About Price

Welcome to our newest issue of the Residential Metal Roofing Executive Report. I trust that you are very busy. Of course, as all successful contractors know, you can never “rest on your laurels.” Rather, “Continuous Improvement” is the name of the game. So, did the subject line of this email raise your eyebrows? “It’s Always… ( read more )

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