Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.

Issues

Issue #97 | March 16, 2018 | Seth Heckaman

Managing Homeshow Leads

Homeshow season has officially begun. Whether a weekend show in a small market, or a major city’s ten-day marathon show, we have heard from multiple dealers that consumer interest is strong. Homeowners are breaking free from winter and starting to plan this year’s projects. A strong sign for 2018! We have always seen homeshows be… ( read more )

Issue #95 | February 22, 2018 | Seth Heckaman

Metal Roofing Summit

Though we are not yet to Spring, I know you are incredibly busy and home show season is right around the corner. I would encourage you to revisit our past issue on Shows and Events to review the best practices we have learned from our dealers in order to maximize your opportunities. In the Residential… ( read more )

Issue #87 | October 27, 2017 | Todd Miller

Stop Sales Slumps

In this issue of the Residential Metal Roofing Executive Report, we want to tackle a subject that is so critical to the success of any sales organization – what do you do when a salesperson is in a slump? Let’s dig right in and take a look … We’ve all seen it before. A salesperson… ( read more )

Issue #83 | September 1, 2017 | Seth Heckaman

Creating Urgency

As I have talked with our dealers the past few weeks, I have consistently heard salespeople lament the end-of-summer struggle against lack of consumer urgency. Homeowners are trying to squeeze in as much as they can before Labor Day and school starting, so finalizing their roofing decision becomes less of a priority. It is frustrating… ( read more )

Issue #82 | August 18, 2017 | Todd Miller

Consumer Adoption Patterns

Residential metal roofing has the unique distinction of being a product that can be attractive to homeowners who fit all of the conventional five “consumer adoption patterns.” In this issue of the Residential Metal Roofing Executive Report, we’re going to examine each of those five consumer types, and discuss how you identify them and what… ( read more )

Issue #80 | July 21, 2017 | Todd Miller

Keeping Your Prospect’s Pain Front and Center

Here’s a quick story that I like to tell home improvement sales organizations: Very few people really like to go to the dentist. In fact, most of us will say that we dread it. We even make sarcastic jokes along the lines of “That’s about as fun as a root canal.” But, when do we… ( read more )

Issue #78 | June 20, 2017 | Todd Miller

Establishing Trust

As someone who hails from the manufacturing end of things, you might think I’d be the last person to say the following but it is something I firmly believe. “People Buy You, Not Product!” I believe that, in the in-home sales process, clients decide in the first few minutes whether the salesperson is someone they… ( read more )

Issue #77 | June 5, 2017 | Todd Miller

Does a Metal Roof Increase Home Value?

I have no doubt that your business is very active right now. Each day, we hear from metal roofing contractors who are well on their way to record years in 2017. In this issue of the Residential Metal Roofing Executive Report, we want to address a question that homeowners almost always ask when they are… ( read more )

Issue #76 | May 25, 2017 | Todd Miller

Relational Selling

I hope this finds you well and incredibly busy! We recently met with several metal roofing contractors and one thing I kept hearing was how badly they need installers. We discussed our options for installer training but we also discussed installer recruitment. Please keep a close eye on future issues of the Residential Metal Roofing… ( read more )

Issue #75 | May 16, 2017 | Seth Heckaman

Creating a Design Experience

Recently, my wife and I visited a local kitchen design center to plan new kitchen cabinets and counter tops. We purchased a home last month and remodeling the kitchen has been first priority. The metal roof is planned for next year! It was our first time participating in a design experience, and, considering our budget… ( read more )

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