Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.

Issues

Issue #124 | March 18, 2019 | Todd Miller

The Differences Of Selling Specialty Products

I hope this finds you well. Once again, I want to remind you to register for the 2019 Metal Roofing Summit. This FREE CONFERENCE takes place April 15 – 17 near Dayton, Ohio. This is the only annual national conference committed to helping contractors operate successful residential metal roofing businesses. Registration is filling quickly with… ( read more )

Issue #119 | January 15, 2019 | Todd Miller

Making The Labor Shortage Work To Your Advantage

Here at Isaiah Industries, authors of the Residential Metal Roofing Executive Report, we hear the following from contractors every day: “The limiting factor to my business growth is finding skilled labor to do installation.” It’s a very serious situation and we do not see any potential for it to get better even if the economy… ( read more )

Issue #118 | January 8, 2019 | Todd Miller

The In-Home Presentation

Here we are – 2019! Prince’s song “1999,” which came out in 1982, envisions a time that is now 20 years in our rear view mirror! Can you believe it? I love it when I hear someone say “Oh, how I wish we could go back to those days!” Because my response is “Seriously?!?! You… ( read more )

Issue #116 | November 27, 2018 | Todd Miller

Value-Added Sales

I hope that you had a wonderful Thanksgiving with family and friends. Now that the holiday season is officially upon us, this also marks the time of planning for 2019. That time when you start to think about new initiatives for your company, and how you will best face the new challenges of the new… ( read more )

Issue #115 | November 13, 2018 | Todd Miller

Needs-Oriented Selling

Do you find it hard to believe that it is November? I know that I do. I hope that you are anticipating a great Thanksgiving with family and friends. I saw some recent statistics and, for 2017, they reported metal at a 12% share of the residential roofing market. That makes it the second most… ( read more )

Issue #114 | October 31, 2018 | Todd Miller

Permission-Based Selling

Before we get into our topic this issue, I want to invite you to attend our next “Let’s Be Frank” free conference call! This call will be held on Thursday, November 1 at 11 a.m. Eastern and will feature a conversation with leading metal roofing expert Frank Farmer, president of American Metal Roofs in Michigan…. ( read more )

Issue #113 | October 16, 2018 | Todd Miller

Simplified Sales Process

This week, we’re bringing you a “Special Issue” of the Residential Metal Roofing Executive Report with a Simplified Sales System that can dramatically increase the close ratios and profit margins from “unsystematized” sales people. A key for any organization or individual wishing to achieve high sales success is to develop and consistently follow a systematized… ( read more )

Issue #109 | August 24, 2018 | Todd Miller

It’s Always About Price

Welcome to our newest issue of the Residential Metal Roofing Executive Report. I trust that you are very busy. Of course, as all successful contractors know, you can never “rest on your laurels.” Rather, “Continuous Improvement” is the name of the game. So, did the subject line of this email raise your eyebrows? “It’s Always… ( read more )

Issue #108 | August 6, 2018 | Todd Miller

Total Industry Knowledge

I hope this finds you well and having a busy season. As always, we are seeing huge homeowner enthusiasm for the beauty, durability, and energy efficiency of metal roofing. Did you know that metal has about a 13% share of the residential roofing market – second only to asphalt shingles? Quite a huge change from… ( read more )

Issue #105 | June 29, 2018 | Todd Miller

In The Roofing Biz? Then You’re In The Energy Biz!

In this issue of the Executive Report, we will take a short break from our current series on “What Does It Take To Be Successful?” and take a look at something that cannot be ignored by roofing and home improvement contractors – Energy. For many years, I have said the following: “If you’re in the… ( read more )

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