Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Information for Companies that do In-Home Sales of Residential Metal Roofing

As a leading manufacturer of specialty residential metal roofing, Isaiah Industries is committed to providing unmatched training that leads contractors to unmatched success. While our training is often delivered through individual or group training sessions, much of what we teach is recapped in the Residential Metal Roofing Executive Report, a twice-monthly e-newsletter. This valuable e-newsletter delivers information that is not available elsewhere and is written for contractors and marketing organizations who are currently selling metal roofing, or who might consider it for a future profit center. As one of the fastest growing segments of home improvement, we believe that the future is very bright for all who enter the residential metal roofing industry.

We want to be helpful to you and your business, whether or not you are currently one of our closed network of dealers under the Classic Metal Roofing Systems, Kassel & Irons, or Green American Home brands. We believe that a rising tide raises all ships and will gladly make ourselves available to support you and your efforts. So, please sign up to receive the Residential Metal Roofing Executive Report using the form on this page, and let’s get started!

You are also always welcome to call us at 1-800-543-8938 or visit our Dealership Opportunities page.


Issue #101 | April 26, 2018 | Todd Miller

Building An Organization Of Systems

I hope this finds you well. In this issue of the Executive Report, we will continue our series on “What Does It Take To Be Successful?” Throughout 2018, this series will take a look at core attributes of successful home improvement contractors and, in particular, successful residential metal roofing contractors. In previous issues, we have… ( read more )

Issue #67 | December 15, 2016 | Todd Miller

Your End Of Year Review

Well, we’re at the end of another year. I hope that it was a successful and fun year for you and your business. As you head into 2017, let me throw out a few questions that I hope will help you take your business to even greater levels in the new year. FINANCIAL What was… ( read more )

Issue #66 | December 2, 2016 | Seth Heckaman

Increased Home Value

First, I wanted to make you aware of an upcoming training opportunity through Dave Yoho Associates. On Thursday, December 15th, at 10:30 AM EST, Dave and his team will host a webinar titled, “Home Improvement Pros: How to Overcome the TWO Most Costly Mistakes Affecting Your Profit Margins!” Their studies show that 65% of companies… ( read more )

Issue #61 | September 16, 2016 | Seth Heckaman

A System For Selling – Part 8: Detailed Price and Proposal

In this issue of the Residential Metal Roofing Executive Report, we have reached the final component of our System for Selling. We have already covered how to leverage psychology, build exclusivity, and more. As a reminder, you can view all past editions here. We will now move to the final, and arguably most important, component… ( read more )

Issue #60 | August 30, 2016 | Todd Miller

A System for Selling – Part 7: Unique Solution

As you know, we have recently been reviewing our System for Selling. This is a carefully developed system based upon best practices and successful results we have viewed from metal roofing contractors spanning over the past 35 years. One thing we find is that, while basics remain the same, each year brings new developments in… ( read more )

Issue #59 | August 19, 2016 | Seth Heckaman

System for Selling – Part 6: Building Value

In this issue of the Residential Metal Roofing Executive Report, we will continue our series on our System for Selling. In recent issues we have covered the importance of a fully-scripted process and presentation, the role of psychology in the sales process, and how you must make every effort to create an exclusive offering. Exclusivity… ( read more )

Issue #58 | August 4, 2016 | Todd Miller

System for Selling – Part 5: Exclusivity

Recent issues of the Residential Metal Roofing Executive Report have found us reviewing our System for Selling: Isaiah Industries’ selling system is a fully scripted process and presentation to properly evaluate homeowners’ needs and wants, educate them on available product and companies, while leveraging psychology and exclusivity to build maximum value in your unique solution,… ( read more )

Issue #57 | July 22, 2016 | Seth Heckaman

System for Selling – Part 4: Psychology

In this issue, we move to how we must leverage psychology for a true system of selling and to have the best chance at success.

Issue #56 | July 8, 2016 | Seth Heckaman

In-Depth Education

We are passionate about education…teaching and applying a consultative approach to selling, helping the customer determine which is best for them.

Issue #55 | June 21, 2016 | Todd Miller

A System for Selling – Part 3

In this part of our selling system for metal roofing, we want to look at how to Properly Evaluate Homeowners’ Needs and Wants.

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