Residential Metal Roofing Executive Report Marketing, Lead Generation, In-Home Sales, Installation, Referral Maximization

Two Years of Podcasting: Lessons Learned

Issue #231 | October 11, 2023 | Ethan Young

It’s been two years since we started our podcast, Construction Disruption. As of the writing of this article, we’ve published 105 episodes with nearly 100 unique guests. We’ve interviewed executives, students, industry experts, speakers, advocates, authors, and even a TV host. And we made it to #9 out of the Top 90 construction podcasts, according to

Much like our recap from last year, the guests have been the best part of the podcasting journey so far. Hearing from such a diverse group of individuals worldwide has undoubtedly broadened our perspective as hosts and brought new ideas to our listeners. 

As much as I feel we covered a lot of ground in the first year, our second year of content has taken us to new topics like robotics in construction, job site safety, and financing. We’ve revisited plenty of topics, too, like sales, marketing, and leadership. 

I mentioned last year that we planned on achieving our goal of weekly uploads, and we’ve mostly followed this, providing an interview nearly every week since last September. To keep up to date with our releases, check out Apple Podcasts or, if you like watching along, YouTube

We’ve branched out to include every combination of host and co-host from our team of four and streamlined our recording process, too. We also added some great new graphics and simplified our intro and outro. 

But our biggest secret to a smooth experience for our guests and, by extension, our listeners is creating a set of questions beforehand and sending them to the guest. Scripting the intro, outro, and agreed-upon questions makes for a good episode. And we leave it open to our guests if they want to go off-script; lots of our best points and conversations have come from tangents. 

This leads to one thing we are still experimenting with: the length of our episodes. Our average episode is over 45 minutes, with some running less than 40 and others stretching out to nearly 70 minutes! Universally, our guests are knowledgeable and have a wealth of information to share, but episodes that go too long don’t keep the audience’s attention. 

Just like last year, the podcast has generated evergreen content for us. If you read the Report frequently, you’ve likely seen me reference relevant episodes on topics like AI, product visualizers, and sales. 

One hundred episodes later, I can speak for the Construction Disruption team and say this has been a very worthwhile endeavor. We’ve achieved our goals and made dozens of valuable connections, all pushing the industry further.

todd Miller

has spent his entire career in the metal building products manufacturing industry. He is president of Isaiah Industries, an organization recognized as one of the world’s leading metal roofing manufacturers. Todd is currently Vice President of the MRA (Metal Roofing Association) and a Past Chair of MCA (Metal Construction Association). Through his website, he strives to raise the bar on standards and practices to provide property owners with the best possible products for successful roofing projects.

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